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Hoz (Backstreet), a fashion and leisure brand, was born in 1943 in the United States. At first, it mainly produces fishermen's appliances, ship equipment and military boots. In the 21st century, hoz (Backstreet) officially entered the Chinese market, established a company and R & D center, and developed in the field of fashion and leisure. Over the past 70 years, hoz (Backstreet) has gone through the times and cultural precipitation, and has established a unique brand soul, "house of self" - to be yourself. Brand history layersofhoz1943 was born in the United States, producing sailboat equipment and military boots; 1944, after World War II, it resumed civil production and set foot in the clothing industry; in 1990, it moved some production bases to the mainland of China; in 2005, it officially entered the Chinese market, established a company and R & D center; in 2006, it sponsored the AI World Cup formula car race; backstreetboys came to China To celebrate the anniversary of hoz; in 2009, the main products were positioned as the leisure and fashion clothing category dominated by shoes, with the headquarters determined in Guangzhou; in 2011, the company sponsored Korean music programs to provide performance shoes for popular Korean artists such as rainbow and ukiss; in 2016, the brand was repositioned, and the brand image and products were innovated and reformed to integrate the new technology, technology and fashion elements.

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