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实创家居装饰集团有限公司，成立于1999年。凭借多年的项目施工与整合运营经验，2005年初实创装饰以创新者的姿态进入了家装领域，推出的288精装套餐一举改变了行业格局，不仅新定义了套餐式整体家装模式，也定义了品牌家装的价格基准。

家装不是简单地硬装+软装+定制家具叠加，而是从用户需求入手，深度优化硬装、软装和定制家具服务链，用三位一体式设计整装效果和谐统一，通过数据化交叉施工方式，剔除了传统模式中营销、人力、渠道和店面等叠加成本。家装的低成本运营模式切中了用户的核心痛点，一举引爆全国家装市场。 整装核心的竞争力是产业链掌控力，实创用十年的时间构建了一条真正意义的家装全产业链，成为家装的竞争壁垒。

从上游供应链和原材料开始，尤其是定制产品均由实创自营工厂生产，在实创自营的十万平米木作生产基地内，德系生产线将ERP系统内的虚拟数据变成尺寸实物，同时为了更加衔接生产与销售施工环节，2012年实创自营物流正式上线，点对点式配送让产品从工厂直达施工现场，是真正的工厂直供厂价直销。主材供应是整装的关键环节，家装主材是由实创直接从品牌工厂采购的，绕过了区域代理商等中间环节，降低成本且整体可控程度更高。同时，实创采购范围覆盖到了美国、德国、法国、丹麦、西班牙和日本等国家。轨迹的背后是实力的累积，凭借良好的发展态势实创全国员工数量已超过4000人，拥有28家直营公司，全国整体家装体验馆面积超过10万平米，同时拥有设计师团队和遍布全球的供应链合作伙伴。

未来，实创将继续坚持全品类整体家装服务商的定位，为用户提供空间设计、主材选购、装修施工、木作生产、家具生产、软装产品销售等真整装服务。持续拓宽全国市场、整合上下游资源，为更多的中国用户打造生活。

Shichuang home decoration Group Co., Ltd. was founded in 1999. With years of project construction and integrated operation experience, in the beginning of 2005, creative decoration entered the field of home decoration as an innovator. The 288 hardcover package launched changed the industry pattern at one stroke, not only new definition of package type overall home decoration mode, but also defined the price benchmark of brand home decoration. Home furnishing is not simply the superposition of hard furnishing + soft furnishing + customized furniture, but starting from the user's needs, it deeply optimizes the service chain of hard furnishing, soft furnishing and customized furniture, and harmoniously unifies the whole decoration effect with the Trinity design. Through the data cross construction method, it eliminates the superposition costs of marketing, manpower, channels and stores in the traditional mode. The low-cost operation mode of home decoration hit the core pain point of users and exploded the national home decoration market. The core competitiveness of the whole decoration is the control power of the industrial chain. It takes ten years to build a real sense of the whole industrial chain of the home decoration, which becomes the competitive barrier of the home decoration. Starting from the upstream supply chain and raw materials, especially the customized products are all produced by the self-supporting factory of Shichuang. In the 100000 square meter wood production base of Shichuang, the German production line transforms the virtual data in the ERP system into the physical size. At the same time, in order to connect the production and sales construction links, in 2012, the self-supporting logistics of Shichuang was officially launched, and point-to-point distribution made the products directly from the factory The construction site is the real factory direct supply factory price direct sale. The supply of main materials is the key link of the whole assembly. The main materials of home decoration are purchased directly from the brand factory by the actual creation, bypassing the intermediate links such as regional agents, reducing the cost and the overall controllable degree is higher. At the same time, the scope of practical procurement covers the United States, Germany, France, Denmark, Spain, Japan and other countries. Behind the track is the accumulation of strength. With a good development trend, the number of employees across the country has exceeded 4000. There are 28 direct operating companies, the overall home decoration experience hall covers an area of more than 100000 square meters, with a team of designers and supply chain partners all over the world. In the future, Shichuang will continue to adhere to the positioning of the whole category of home decoration service provider, and provide users with space design, main material purchase, decoration construction, wood production, furniture production, soft decoration product sales and other real package services. Continue to expand the national market, integrate upstream and downstream resources, and create a life for more Chinese users.

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