YOURMOON远梦品牌怎么样 申请店铺
远梦家居用品股份有限公司是一家集消费者需求调研、产品研发及设计、原材料采购、生产品质管理、物流配送及销售于一体的床上用品整体解决方案供应商。远梦品牌定位于:舒适床品专家!为追求生活品质的大众人群,提供舒适的睡眠体验。每天在全国各地,远梦床品与全国消费者有着成千上万次亲密接触,是目前商场超市系统(KA系统)销量最大的家纺企业之一。
千万消费者信赖的品牌:
“远梦”品牌开创于1995年,为全国性的专业床品品牌,多年来该企业旗下多个产品获得名牌产品荣誉,09年旗下林及图“梦”牌商标获得“驰名保护”称号。公司注重品牌的沉淀与建设,近20年的精心维护,远梦的品牌资产、品牌形象及品牌价值不断提升,已成为大众消费者心目中最为亲切的床品品牌。2013年,远梦又牵手国际知名品牌策划大师进行品牌升级,使其成为消费者的首选床品品牌,品牌价值大幅提升。
床品品类专家:
追溯远梦源远流长,40多年的床品家族对中国被芯类的发展起着促进作用。远梦公司主营芯类、套件、席类、蚊帐、毯类五大品类,现拥有全国最大的棉被生产基地。羊毛被荣获国际羊毛局的标准认证,又与澳洲专注羊毛产业140年的米歇尔家族联合研发羊毛被类产品。被芯处于国内外领先水平。更是国内竹、草席类为数极少采用无甲醛粘合剂生产商之一,专致于千万家庭幼婴儿床品睡眠安全。
拥有强大立体的、重点突出且广泛有序的终端销售渠道:
根据行业企业信息发布中心(CIIIC)发布的消费者市场重点调查报告显示,从2008年起在商超销售渠道领域,远梦床品销量连年排名全国第一!基于公司强大的商超渠道优势及行业日新月异的发展特点,公司与时俱进“精耕商超渠道、拓展生活馆体验店渠道、创新发展网络渠道”的立体销售发展策略;构建了以国际、国内、区域性大型零售商分销为主,巨型直销中心店、加盟专卖店、小型直营店、百货专柜及电子商务等多种销售渠道辅助发展的销售模式。截止2013年底,公司上万个销售终端覆盖了全国29个省级行政区域、遍及500多个城市和地区。公司产品进驻中国连锁企业前二十强中的十七家,如沃尔玛、麦德龙、华润万家、大润发、永辉等
强大的研发精英研发团队:
我们拥有上百名从各大知名纺织院校毕业的研发精英,如:北京服装学院、浙江理工大学、西北纺织大学等。此团队,走访于全国五大片区,设计开发出具有全国性,更具舒适属性的品牌产品。
舒适床品品质保障:
我们为保障舒适床品品质,不仅严格按照国家和行业的标准,还投资建立了行业内为数不多,获得政府一直认可的重点实验室;更加注重各项指标及功能性检测,聘请睡眠专家对各项指标进行综合评估,只为消费者获得更舒适的睡眠体验。
我们为保障产品品质,性价比,实施行业基地采购,与棉纺、印染、竹草等各个专业领域中的领先企业形成战略联盟,整合行业优势资源。
强大的生产、仓储系统:
我们拥有广东、浙江、南通、成都、天津等5大生产基地,与上百家国内知名原材料供应服务商紧密合作;近百万平方米的仓储面积。拥有服务亿万家庭、全国范围内专业的仓储配送能力。
Yuanmeng home furnishings Co., Ltd. is a supplier of bedding overall solutions integrating consumer demand research, product development and design, raw material procurement, production quality management, logistics distribution and sales. Yuanmeng brand positioning: comfortable bed products experts! For the pursuit of quality of life of the public, to provide a comfortable sleep experience. Every day in all parts of the country, Yuanmeng bed products have thousands of close contacts with consumers across the country, which is currently one of the largest home textile enterprises in the market supermarket system (KA system). "Yuanmeng", a brand trusted by tens of millions of consumers, was founded in 1995. It is a national professional bed brand. Over the years, many products of the company have won the honor of famous brand products. In 2009, linhetu "dream" brand won the title of "well-known protection". The company pays attention to the precipitation and construction of the brand, the careful maintenance of nearly 20 years, and the continuous improvement of Yuanmeng's brand equity, brand image and brand value, which has become the most cordial bed brand in the minds of the public consumers. In 2013, Yuanmeng joined hands with international famous brand planning masters to upgrade its brand, making it the first choice bed brand for consumers, and the brand value increased significantly. Bed products experts: the family of bed products has a long history. More than 40 years of family play a role in promoting the development of Chinese quilt core products. Yuanmeng company is mainly engaged in five categories of core, kit, mat, mosquito net and blanket. Now it has the largest quilt production base in China. Wool has won the standard certification of the international wool Bureau, and has developed wool quilt products jointly with Michel family, who has been focusing on wool industry in Australia for 140 years. Quilt core is at the leading level at home and abroad. It is also one of the few manufacturers of formaldehyde free adhesives for bamboo and straw mats in China, which is dedicated to the sleep safety of thousands of family crib products. It has a strong three-dimensional, focused and extensive and orderly terminal sales channel: according to the key consumer market survey report released by CIIIC, from 2008, Yuanmeng bed products ranked first in China in terms of sales volume in the field of sales channels for supermarkets! Based on the company's strong business channel advantages and the rapid development characteristics of the industry, the company keeps pace with the three-dimensional sales development strategy of "cultivating business channel, expanding experience store channel of life center, innovating and developing network channel"; it has constructed a large-scale international, domestic and regional retailers distribution oriented, giant direct sales center stores, franchised stores, small-scale Direct stores, department stores specialized Counter and e-commerce and other sales channels to assist the development of the sales model. By the end of 2013, the company's tens of thousands of sales terminals have covered 29 provincial administrative regions and more than 500 cities and regions. The company's products are located in 17 of the top 20 chain enterprises in China, such as Wal Mart, Metro, Cr vanguard, RT mart, Yonghui and other strong R & D elites. We have hundreds of R & D elites graduated from famous textile universities, such as Beijing Institute of fashion, Zhejiang University of Technology, northwest Textile University, etc. This team, visiting five areas of the country, designed and developed brand products with national and more comfortable attributes. Quality assurance of comfortable bed products: in order to ensure the quality of comfortable bed products, we not only strictly follow the national and industrial standards, but also invest in the establishment of a few key laboratories in the industry that have been recognized by the government all the time; pay more attention to various indicators and functional testing, hire a sleep specialist to conduct a comprehensive evaluation of various indicators, only for consumers to get a more comfortable sleep experience. In order to ensure product quality and cost performance, we have implemented industrial base procurement, formed strategic alliance with leading enterprises in various professional fields such as cotton spinning, printing and dyeing, bamboo and grass, and integrated industry advantageous resources. Strong production and storage system: we have 5 production bases in Guangdong, Zhejiang, Nantong, Chengdu, Tianjin, etc., and closely cooperate with hundreds of domestic famous raw material suppliers and service providers; we have a storage area of nearly one million square meters. It has the ability of serving hundreds of millions of families and professional warehousing and distribution nationwide.
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