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广州市普鲸服饰有限公司(原广州手拉手服饰)是一家集设计开发、生产销售为一体，以经营休闲时尚女装为主的综合性服装企业。自2001年10月成立以来，旗下品牌“E-COOL维艾·依酷儿”的发展称得上是服装行业的传奇，深受广大消费者的信赖。公司奉行“服务第一、质量第一”的核心价值观，“您投资我管理”的现代企业运作模式，全面实施名牌战略，以直营和特许加盟为主要经营方式。在全国范围建立起完善的销售网络及规范的物流配送体系。
    
“E-COOL维艾·依酷儿”由香港著名设计师MAGGIE担纲，率领国内数位资深设计师共同组成一支颇具实力的设计队伍，其设计概念前卫时尚、雍容华贵，紧扣国际时尚动态，使品牌独树一帜，并在香港、中国台湾及日本、韩国、意大利建立了设计工作体系，并引进现代化的服装设计制造系统，使公司产品与世界流行同步。
    
面对全球经济一体化的发展趋势，促进企业现代化，更具国际竞争力，普鲸服饰有限公司致力打造时尚品牌，实施名品销售战略。公司将进一步推行企业信息化管理，强化销售管理体系的建立，力求为客户提供一流的服务。
    
“E-COOL维艾·依酷儿”服饰营销系统导入国际先进的“卖场品牌营销战略”，对销售终端服务和环境进行全面整合，对营销理念进行全新的革命，努力将普鲸服饰有限公司打造成为一个引领时尚的知名服装品牌公司。

Guangzhou Pujing Clothing Co., Ltd. (formerly Guangzhou hand-in-hand clothing) is a comprehensive clothing enterprise integrating design, development, production and sales, mainly engaged in leisure and fashion women's clothing. Since its establishment in October 2001, the development of its brand "e-cool via iquer" has been regarded as the legend of the clothing industry and deeply trusted by consumers. The company adheres to the core values of "service first, quality first" and the modern enterprise operation mode of "you invest and I manage", implements the famous brand strategy in an all-round way, and takes direct operation and franchising as the main operation mode. Establish a complete sales network and standardized logistics distribution system nationwide. "E-cool weii iquer" is led by Maggie, a famous designer in Hong Kong, and several senior domestic designers to form a strong design team. Its design concept is avant-garde, elegant, and keeps up with the international fashion trends, making the brand unique. It has also established a design work system in Hong Kong, Taiwan, Japan, South Korea and Italy, and introduced Modern clothing design and manufacturing system, so that the company's products and the world's popular synchronization. In the face of the development trend of global economic integration, to promote the modernization of enterprises, more international competitiveness, Pujing Clothing Co., Ltd. is committed to building fashion brands, the implementation of famous product sales strategy. The company will further promote enterprise information management, strengthen the establishment of sales management system, and strive to provide customers with first-class services. "E-cool weii yikuer" clothing marketing system introduces the international advanced "marketing strategy of the store brand", integrates the sales terminal service and the environment, revolutionizes the marketing concept, and strives to build Pujing Clothing Co., Ltd. into a leading fashion well-known clothing brand company.

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