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始于1989年，福建省著名商标，儿童生活用品及礼品供应商，产品以精美外观造型畅销国内外市场

福建新代实业有限公司（原福州新代文具有限公司）成立于1989年，系台商独资企业，也是文化用品业较早在中国大陆投资的外资企业。新代公司作为新代企业的总公司，下属有北京、上海、南京、沈阳、哈尔滨、成都、西安、大连、青岛等十六家全资分公司，在广州、重庆、郑州、汕头、乌鲁木齐以及天津、石家庄等十二个城市和地区设有总代理和办事处，组成一个统一规划，统一领导，集科、工、贸，产、供、销为一体的新代企业管理体系。公司生产的新代 西瓜太郎 、 KIKICOCO 、 HEHAHO 、 甜蜜蜂 等新潮文具、儿童生活用品及精品、礼品，产品遍销全国30个省、市、自治区，并远销美国、法国、日本、新加坡、印尼、泰国、菲律宾、韩国等世界各地，深受海内外客商的好评。

新代公司一贯注重产品的科技含量，至2000年底已获批准的国家专利有46项。1990年公司生产出削笔机，以其先进的削笔新技术和方便、卫生、可靠的使用性能填补了国内空白。几年来公司生产的 新代 、 西瓜太郎 、 KIKICOCO 、 HEHAHO 、 甜蜜蜂 等系列产品有削笔机、书包、彩色笔、笔盒、圆珠笔、中性笔、订书机、相册、相框及各式水壶，餐具组等文具和儿童生活用品。这些产品以新颖的设计，精美外观造型，迎合了世界潮流，在国内同类产品中独领风骚。

Founded in 1989, Fujian new generation Industrial Co., Ltd. (formerly Fuzhou new generation Stationery Co., Ltd.) is a famous brand of Fujian Province, a supplier of children's daily necessities and gifts. Its products sell well in the domestic and foreign markets with exquisite appearance and modeling. It is a Taiwan owned enterprise and a foreign-funded enterprise invested earlier in the cultural products industry in mainland China. As the head office of new generation enterprise, new generation company has 16 wholly-owned branches, including Beijing, Shanghai, Nanjing, Shenyang, Harbin, Chengdu, Xi'an, Dalian, Qingdao, etc. it has general agents and offices in 12 cities and regions, including Guangzhou, Chongqing, Zhengzhou, Shantou, Urumqi, Tianjin, Shijiazhuang, etc., forming a unified planning, unified leadership, scientific research Industry, trade, production, supply and marketing as one of the new generation of enterprise management system. The new generation of stationery, children's daily necessities, boutiques and gifts produced by the company, such as the new generation of sagataro, KIKICOCO, hehaho and sweet bee, are sold to 30 provinces, cities and autonomous regions all over the country, and exported to the United States, France, Japan, Singapore, Indonesia, Thailand, the Philippines, South Korea and other parts of the world, which are well received by domestic and foreign merchants. New generation company has always paid attention to the scientific and technological content of its products. By the end of 2000, 46 national patents had been approved. In 1990, the company produced a pencil sharpener, which filled the gap in China with its advanced new technology and convenient, hygienic and reliable performance. In recent years, the company has produced a series of new generation, xiguatarang, kikikicoco, hehaho, sweet bee and other products, such as pencil sharpener, schoolbag, color pen, pencil case, ball point pen, neutral pen, stapler, album, photo frame, various water bottles, cutlery sets and other stationery and children's daily necessities. With novel design and exquisite appearance, these products have catered to the world trend and are the leader in the domestic similar products.

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