马蹄铁品牌怎么样 申请店铺
马蹄铁认为：“新零售”就是用互联网的工具和方法，以海量的、多维度的数据作为基础，进行更合理的线下零售。马蹄铁的数据颗粒度已下探到展示单品级，每一个商品的每一次触动都会成为您决策的依据。
数据是新零售的基础。马蹄铁为您提供全套线下数据采集方案及线上数据分析工具，让您运营线下零售门店如同线上运营网店一般，方便的获得店铺流量、商品点击率、销售转化率等数据，并以此为依据进行商品汰劣、陈列调整、营销活动的决策。精细化营销结果一目了然。
马蹄铁为您提供的多种传感器会将采集到的数据实时上传至服务器进行预处理，处理的结果以可视化数据的形式展示给决策人。客流数据、商品互动数据将按照不同的数据类别分别处理，条理分明，一览无余。
马蹄铁可以为您提供以下数据来源：客流传感器：监测门店门前及进店的客流数据；商品互动传感器：包括平台式及悬挂式传感器，监测商品被拿起、把玩、试穿等各种状态；附带WiFi探针的数据节点：将分布店内各处的传感器数据集中起来上传至服务器，同时采集进店客户的手机WiFi ID，初步甄别新老客户；面部识别设备：利用每个人天然的独特ID定位用户身份，使店员可以针对重要客户精细服务，会员机制从此不再鸡肋。更多传感器持续研发中，补足缺失的数据类型
Horseshoe believes that "new retail" is to use Internet tools and methods to conduct more reasonable offline retail based on massive and multi-dimensional data. The granularity of horseshoe data has reached the display single grade, and every touch of each product will be the basis of your decision. Data is the foundation of new retail. Horseshoe provides you with a complete set of offline data collection scheme and online data analysis tools, so that you can operate offline retail stores just like online online online stores, and conveniently obtain store traffic, commodity click rate, sales conversion rate and other data, and based on this, make decisions on commodity elimination, display adjustment and marketing activities. Refined marketing results are clear at a glance. The horseshoe provides you with a variety of sensors that will upload the collected data to the server in real time for preprocessing, and the processed results will be displayed to the decision-maker in the form of visual data. Passenger flow data and commodity interaction data will be processed separately according to different data categories, which are clear-cut and at a glance. Horseshoe can provide you with the following data sources: passenger flow sensor: to monitor the passenger flow data in front of the store and in the store; commodity interaction sensor: including platform and suspension sensors, to monitor the status of commodities being picked up, played, tried on, etc.; data node with WiFi probe: to gather and upload sensor data from all parts of the store to the server, and collect data at the same time The mobile phone WiFi ID of customers entering the store is used to initially identify new and old customers; face recognition equipment: use each person's natural unique ID to locate the user identity, so that employees can provide fine services for important customers, and the membership mechanism is no longer weak. Make up for missing data types in the continuous development of more sensors
浙公网安备 33011802001999号
