龙泉宝剑品牌怎么样 申请店铺

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龙泉宝剑始于春秋战国时期，距今已有2600多年的历史……

龙泉宝剑厂成立于1956年是专业传承和生产“龙泉宝剑”的“中华老字号”企业，于1979年注册“龙泉宝剑”商标。50多年来，龙泉宝剑厂培养了一大批技艺精湛的铸剑名匠。工厂曾先后为毛泽东、邓小平、叶剑英、杨尚昆、朱镕基等党和国家领导人以及尼克松国内外各界名人铸剑。创造了中国宝剑历史上无数辉煌篇章……
伤痕累累变革转折

上世纪八十年代，龙泉境内仅有一家龙泉宝剑厂的现状被打破，短短数年在市内外冒出了一百多个刀剑厂家，“龙泉宝剑”商标被滥用、冒用，少部分不法厂家利欲熏心，粗制烂造，假冒伪劣产品充斥市场，给“龙泉宝剑”商标品牌声誉带来严重影响，加之当时，国有体制的原因，最终导致了龙泉宝剑厂倒闭、改制……

2003年龙泉市政府批准其公开改制，张叶胜参与拍卖，并接管了龙泉宝剑厂和“龙泉宝剑”商标等所有有形资产和无形资产。凭着对龙泉宝剑事业的热爱和铸剑技艺执着的追求，张叶胜开始了他铸剑生涯中充满刀光剑影坎坷不平的二次创业。

凤凰涅槃十年追梦

“龙泉宝剑”商标由龙泉宝剑厂有限公司拥有后，并没有限制其它宝剑企业的发展，在确保不损害“龙泉宝剑”品牌形象的前提下，龙泉宝剑厂有限公司允许行业内有规模和质量意识的厂家使用“龙泉宝剑”商标。两年后，各厂家都感到用别人工厂的品牌总不是长久之计，陆续开始使用自己的字号和品牌，并注册了商标，到了2006年，行业内的厂家都没有向龙泉宝剑厂有限公司申请继续使用“龙泉宝剑”商标使用许可权。

2007年开始龙泉宝剑厂有限公司独家管理使用“龙泉宝剑”商标，工厂开始产生效益，在品牌的引领下，行业的产销量和企业的户数都在增长，各家工厂做自己的品牌，开始重视质量和品牌信誉，整个行业进入良性发展阶段，品牌效益开始显现，刀剑行业形成了百家争鸣，百花齐放的局面！

“龙泉宝剑”商标品牌经历了打假、保护规范管理过程后，又开始着手文化品牌建设，在18000平方新厂区内建起了古剑文化一条街，并成为“全国工业旅游示范点”。龙泉宝剑厂有限公司把宝剑文化和旅游文化结合在一起，向游客人展示古老的铸剑工艺和悠久的历史文化，同时带动“龙泉宝剑”的销售；2008年起在国内15个省会城市设立“龙泉宝剑”专卖店；成立专业网络营销队伍，宣传龙泉宝剑文化，提升销售业绩；企业恪守古训，货真价实，在延续传承古老的铸剑工艺技术时不断地采用新的科技工艺材料和先进的管理制度来提升龙泉宝剑的档次和品质。

• “宝剑锋从磨砺出，梅花香自苦寒来”，通过10年艰辛创业，张在叶胜与全体员工共同努力下，龙泉宝剑厂有限公司做成全国宝剑产销量最大的企业。龙泉宝剑厂有限公司决心在市委、市政府的正确领导下，更加努力经营，引入先进的管理团队，加大资本的投入，把“龙泉宝剑”做大做强，为打造“活力龙幸福泉”作出更大的贡献。

Longquan sword began in spring and Autumn period and Warring States period, with a history of more than 2600 years Longquan sword factory was established in 1956 as a "Chinese time-honored brand" enterprise specializing in the inheritance and production of "Longquan sword", and registered the trademark of "Longquan sword" in 1979. Over the past 50 years, Longquan sword factory has cultivated a large number of skilled sword makers. The factory has successively forged swords for party and state leaders such as Mao Zedong, Deng Xiaoping, Ye Jianying, Yang Shangkun, Zhu Rongji and celebrities from all walks of life at home and abroad of Nixon. Created numerous brilliant chapters in the history of Chinese sword In the 1980s, only one Longquan sword factory in Longquan was broken. In a few years, more than one hundred sword manufacturers appeared in and out of the city. The trademark "Longquan sword" was abused and misused. A small number of illegal manufacturers were greedy for profits, rough and rotten. Fake and inferior products flooded the market, bringing serious brand reputation to "Longquan sword" The influence, together with the reasons for the state-owned system at that time, eventually led to the closure and restructuring of Longquan sword factory In 2003, Longquan municipal government approved its public restructuring, Zhang Yesheng participated in the auction, and took over all tangible and intangible assets such as Longquan sword factory and "Longquan sword" trademark. With his love for Longquan sword business and persistent pursuit of sword casting skills, Zhang Yesheng started his second venture full of ups and downs in his sword casting career. After Phoenix Nirvana's ten-year dream "Longquan sword" trademark was owned by Longquan sword factory Co., Ltd., it did not restrict the development of other sword enterprises. On the premise of ensuring that the brand image of "Longquan sword" would not be damaged, Longquan sword factory Co., Ltd. allowed manufacturers with scale and quality awareness to use the "Longquan sword" trademark. Two years later, each manufacturer felt that it would not be a long-term solution to use the brand of another factory. They began to use their own brand and brand one after another, and registered their trademark. By 2006, none of the manufacturers in the industry had applied to Longquan sword factory Co., Ltd. for permission to continue to use the trademark of "Longquan sword". Since 2007, Longquan sword factory Co., Ltd. has exclusively managed and used the trademark of "Longquan sword". The factory has begun to produce benefits. Under the guidance of the brand, the production and sales volume of the industry and the number of enterprises are growing. Each factory makes its own brand, and begins to attach importance to quality and brand reputation. The whole industry has entered a benign development stage, and brand benefits have begun to appear. Hundreds of sword industries have been formed A situation of contending and blooming flowers! After going through the process of cracking down on counterfeits, protecting and regulating management, the brand of "Longquan sword" started to build its cultural brand, built an ancient sword cultural street in a new 18000 square plant area, and became a "national industrial tourism demonstration point". Longquan sword factory Co., Ltd. combines the sword culture and tourism culture to show the ancient sword casting technology and long history and culture to the tourists, and at the same time drives the sales of "Longquan sword"; since 2008, it has set up "Longquan sword" stores in 15 provincial capitals in China; it has set up a professional network marketing team to publicize Longquan sword culture and improve sales performance; the enterprise abides by it The ancient motto is that the goods are genuine and the price is real. In the process of inheriting the ancient sword casting technology, new technological materials and advanced management system are constantly used to improve the grade and quality of Longquan sword. "BaoJianFeng comes from honing, plum blossom comes from bitter cold". Through 10 years of hard work, Zhang, with the joint efforts of Ye Sheng and all employees, Longquan Baojian Factory Co., Ltd. has become the largest enterprise in the production and sales of national Baojian. Longquan sword factory Co., Ltd. is determined to work harder under the correct leadership of the municipal Party committee and the municipal government, introduce advanced management team, increase capital investment, make the "Longquan sword" bigger and stronger, and make greater contribution to building the "vitality longfuquan".

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