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BBVA成为世界在拉美的第二大金融投资集团，在拉美11国建有分行，占有拉美6%的市场份额。到1999年年底，在拉美管理的资产总额超过7万亿比塞塔，拥有的基本客户达1350万，办事处达2369家，雇员41931万人。在退休金市场上，BBVA是拉美最大的投资者，占有31%的市场份额，拥有1000万客户。近5年来的投资额为6000亿比塞塔，掌握的资产占其资产总额的19%。

1997年西班牙毕尔巴鄂-比斯开银行以4.8亿美元的价格收购了委内瑞拉的地方银行。

1998年，该银行实施了“两个1000行动计划”，取得了令人满意的结果。这使银行的交易额提高了，自有资金的赢利率达23.1%，客户的拖欠率降为2.5%。

1999年毕尔巴鄂-比斯开银行(BBV)和对外银行(ARGENTARIA)合并为西班牙毕尔巴鄂-比斯开对外银行集团BBVA。

BBVA的CF卡变成IBM全球商业服务的指导意见（GBS）选择一个解决方案。IBM帮助设立证明概念比较两个领先的CRM产品的优势：SAPCRM应用和竞争对手的解决方案从Siebel。

金紫荆星章BBVA的CF的销售和后端办公流程进行了全面业务转型咨询行使，并创建一个基准，以评估两个可能的解决方案对BBVA的CF的业务需求。SAP和Siebel等也参加了评估阶段。

IBM全球商业服务进行了非常透彻的分析，并展示了我们的业务需求，这两种产品的功能和优势，大卫Alejandre说，SAP软件解决方案的情况下，引人注目。它提供了一个功能齐全，灵活的CRM环境，有这么多的潜力-一个可以很容易地扩展到其他领域的业务平台。

BBVA的CF卡一旦决定投资在SAPCRM软件，IBM的团队开始了一个快速实施的解决方案。现有的客户信息迁移到一个数据仓库，在SAPNetWeaver商业智能（的SAPNetWeaverBI），这个主数据库和其他遗留系统集成和SAPCRM应用的销售和市场推广。IBM也有帮助，BBVA的CF其现有的业务流程转化为SAP解决方案和处理软件定制、测试、培训、上线和后续维护。

IBM全球商业服务真的做的非常出色，大卫Alejandre说，不仅是实施迅速和有效地完成，但IBM的团队还提供全面的培训，以得到我们420的销售代表和30个销售经理完全高速。因此，我们的用户真正理解和欣赏的解决方案的可能性。BBVA的CF卡的工作流程映射到SAPCRM应用程序是一个持续的过程中，IBM将继续支持，开发和优化系统，以进一步提高效率。然而，短短4个月的运行后，新的解决方案的优点是显而易见的。

从代表的角度来看，SAPCRM解决方案是一个巨大的优势，大卫Alejandre说，而不是回到办公室追赶上文书，他们可以登录中央数据库从他们的笔记本电脑，而他们正在访问他们的客户。他们可以面对面与客户比他们以前花费更多的时间，让他们真正的优势比其他银行的销售团队。

BBVA has become the world's second largest financial investment group in Latin America, with branches in 11 Latin American countries, accounting for 6% of the market share in Latin America. By the end of 1999, the total assets under management in Latin America had exceeded 7 trillion pesetas, with 13.5 million basic customers, 2369 offices and 419.31 million employees. In the pension market, BBVA is the largest investor in Latin America, with a market share of 31% and 10 million customers. In the past five years, the investment amount has been 600 billion pesetas, and the assets they hold account for 19% of their total assets. In 1997, Bilbao Biscay Bank of Spain acquired local banks in Venezuela for 480 million US dollars. In 1998, the bank implemented the "two 1000 action plans" and achieved satisfactory results. This has led to an increase in the bank's trading volume, with a winning interest rate of 23.1% for its own funds and a default rate of 2.5% for its customers. In 1999, BBV and Argentaria merged into BBVA. BBVA's CF card becomes IBM's global business services guide (GBS) for choosing a solution. IBM helps set up proven concepts to compare the advantages of two leading CRM products: sapcrm applications and competitor solutions from Siebel. Golden Bauhinia Star BBVA's CF's sales and back-end office processes have carried out a comprehensive business transformation consulting exercise, and created a benchmark to assess the business requirements of two possible solutions for BBVA's CF. Sap and Siebel also participated in the evaluation phase. IBM Global Business Services has conducted a very thorough analysis and demonstrated our business needs, the functions and advantages of these two products, said David alejandre, in the case of SAP software solutions, it's eye-catching. It provides a full-featured, flexible CRM environment with so much potential - a business platform that can easily be extended to other areas. Once BBVA's CF card decided to invest in sapcrm software, IBM's team started a fast implementation solution. Existing customer information is migrated to a data warehouse, where sapnetweaver Bi is integrated with other legacy systems, and sapcrm applications are sold and marketed. IBM has also helped BBVA's CF transform its existing business processes into SAP solutions and processing software customization, testing, training, launch and subsequent maintenance. IBM's global business services are really excellent, said David alejandre. Not only is the implementation fast and effective, but IBM's team also provides comprehensive training to get our 420 sales representatives and 30 sales managers at full speed. So our users really understand and appreciate the possibilities of the solution. BBVA's CF card workflow mapping to sapcrm applications is a continuous process, IBM will continue to support, develop and optimize the system to further improve efficiency. However, after just four months of operation, the advantages of the new solution are obvious. From a representative's point of view, sapcrm solutions are a huge advantage, David alejandre said, rather than going back to the office to catch up with the book above, they can log into the central database from their laptops while they are visiting their customers. They can spend more time face-to-face with customers than they used to, giving them a real advantage over other banks' sales teams.

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