Lay’s乐事品牌怎么样 申请店铺

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始于1932年，源自美国的经典薯片品牌，1965年起成为百事旗下产品，大众熟悉的休闲零食

乐事（Lay’s，英国和爱尔兰叫Walkers，埃及叫Chipsy，越南叫Poca，以色列叫Tapuchips）是美国的薯片品牌，也是创立于1932年的一家公司的名字，自1965年起成为百事旗下产品。

在1932年，相隔两位数千英里的年轻的企业家分别有两个独立的公司，但是两人的目标是一致的，有相同的基本经营理念： “为客户提供产品的高质量和价值，并以实在的价格卖出！”圣安东尼奥州的Elmer Doolin 和纳什维尔的Herman W. Lay 各自做他们的土豆加工，也正是这两位年轻人，创造出全美国乃至全世界喜爱的薯片！

1932年Elmer Doolin 在圣安东尼奥马刺咖啡厅喝咖啡，拿出自带的土豆片和三明治佐餐，没想到，这咸咸的玉米片成为流行的小吃。 Doolin先生最初是在他母亲的厨房里开始制作，因为没有钱聘请工人，Doolin 自己，母亲，以及他的兄弟作为首批工作者，他们夜晚的时候和土豆泥，烹饪制作，生产出的薯片5分钱一袋的出售。这个时候，家人的劳动价值在每天10美元。 在零食不多的时代，薯片的推出广受欢迎，他们开始不断的寻找大客户，同时也寻找优质的土豆来源。销售额在不断增加，利润也越来越大。 渐渐的开始聘请工人，公司规模逐渐扩大。

1937年Herman W. Lay 从纳什维尔从到达圣安东尼奥州，两人开始了合作，成立了乐事(Lays) 公司，并将工厂迁至达拉斯，这样离原料产地更近。1937年开始选用全美好的土豆，并且开始涉足其他的小零食。花生酱、三明治等。公司采用自动压力机和流水线操作。洛杉矶成为他们的销售集散地。 二战期间乐事(Lays) 为国家战争物资的配给贡献了不少力量，但由于经验短缺，收到严重创伤。

1945年，美国回到和平时代，经历了蓬勃发展，人口多，新发现的繁荣，一个大的消费需求开始了。乐事(Lays) 公司成立了销售公司，生产和销售分离。它的销售和配送过程简短快捷。在1950年，fritos公司的产品销售到48个州，到了1962年，产品广达48个国家。

1954年，乐事(Lays) 公司年销售收入达到2100万美元。1956年乐事(Lays) 公司成为知名的快餐食品公司。1958年销售收入超过5000万美元。 在Doolin先生的领导下，一个小小的厨房，变成一个上亿资产的公司。在Doolin先生逝世的1959年，乐事(Lays) 公司的产品已超过40种，雇佣超过3000人。乐事(Lays) 薯片不仅在欧美，在亚洲地区也拥有诸多铁杆粉丝。

Started in 1932, it is a classic potato chip brand from the United States. Since 1965, it has become a product of Pepsi. Lay's (walkers in England and Ireland, ChipSy in Egypt, poca in Vietnam and tapuchips in Israel) is a potato chip brand in the United States. It is also the name of a company founded in 1932. It has been a product of Pepsi since 1965. In 1932, young entrepreneurs who were thousands of miles apart had two independent companies, but their goals were the same, and they had the same basic business philosophy: "provide customers with high quality and value of products, and sell them at a real price!" Elmer Doolin of San Antonio and Herman W. lay of Nashville do their own potato processing. It's these two young people who create the chips that are popular in the United States and the world! In 1932, Elmer Doolin drank coffee in San Antonio's Spurs cafe and took out his potato chips and sandwiches. Unexpectedly, the salty corn chips became a popular snack. Mr. Doolin started making chips in his mother's kitchen because he didn't have the money to hire workers. Doolin himself, his mother, and his brother were the first workers. They worked with mashed potatoes at night, cooking and making, and sold the chips in a 5-cent bag. At this time, the labor value of the family is $10 a day. In the era of few snacks, the introduction of potato chips is widely welcomed, they began to constantly look for big customers, but also to find high-quality potato sources. Sales are increasing and profits are increasing. Gradually began to hire workers, the company gradually expanded. In 1937, Herman W. lay arrived in San Antonio from Nashville. The two began to cooperate, set up lay company, and moved the factory to Dallas, which is closer to the origin of raw materials. In 1937, he began to choose all the wonderful potatoes and began to dabble in other snacks. Peanut butter, sandwiches, etc. The company adopts automatic press and assembly line operation. Los Angeles became their distribution center. During World War II, lay contributed a lot to the rationing of national war materials, but suffered from severe trauma due to lack of experience. In 1945, the United States returned to the era of peace, experienced vigorous development, a large population, a newly discovered prosperity, and a large consumer demand began. Lay has set up a sales company, separating production from sales. Its sales and distribution process is short and fast. In 1950, Fritos products were sold to 48 states, and in 1962, products reached 48 countries. In 1954, lay's annual sales revenue reached $21 million. In 1956, lay became a famous fast food company. In 1958, the sales revenue exceeded US $50 million. Under the leadership of Mr. Doolin, a small kitchen has become a company with hundreds of millions of assets. In 1959, when Mr Doolin died, lay had more than 40 products and employed more than 3000 people. Lay chips have many fans not only in Europe and America, but also in Asia.

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