鞋柜ShoeBox品牌怎么样 申请店铺

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知名女鞋品牌，国内鞋业界鞋类量贩店经营开创者，海外进口商及知名OEM客户的主要女鞋供货商，专业鞋类、服饰研发制造及品牌管理运营商

鞋柜ShoeBox是达芙妮投资（集团）有限公司旗下品牌。

2004年，鞋类量贩店『SHOEBOX鞋柜』应运而生，以「鞋柜鞋不贵」为品牌口号，采用多品牌通路经营模式，和达芙妮品牌共同发展，有效扩大了市场份额，取得了令人瞩目的业绩。

在情感上，商品巧妙的融合文化与情感，强调鞋包覆着生活轨迹，是艺术创作，同时也是情感与记忆。

“我们卖的不只是鞋，是美好生活的期待”，鞋柜希望消费者买走的不只是一双鞋子，而是踏进美好生活的一步。至今，鞋柜已发展为通路品牌的形态，所要传达的是一种“全家人一站式购鞋”的理念，进而发展出 LOVE、FAMILY、TREE 三个诉求，充满爱的鞋柜 Full of Love，全家人的鞋柜Fou your whole family，陪你成长的鞋柜 Grow with you；“鞋柜鞋不贵、大家都爱鞋柜”是鞋柜推行的平价策略，让每一个走进鞋柜的顾客，都可以找到满意的鞋，感受“全家人一站式购鞋”的便利与服务。

为了更好地体现通路特色及对消费者的服务，鞋柜推出多个不同品牌以满足各种消费需要：追求品味舒适的男鞋OSWIN，简单、休闲，知性、自信的淑女鞋RENEE，青春、甜美的少女鞋PINKII以及充满天真烂漫气息的童鞋SWEET BAY BAY。涵盖各个年龄层和消费需求的品牌阵容，为鞋柜“全家人一站式购鞋”的购物理念做出了好的诠释。

Shoebox, a well-known brand of women's shoes, is a major supplier of women's shoes for domestic footwear industry, overseas importers and well-known OEM customers. Shoebox is a brand of Daphne investment (Group) Co., Ltd. In 2004, "shoebox shoe cabinet" emerged as the times require. With the brand slogan of "shoe cabinet is not expensive", it adopted the multi brand channel business model and developed together with Daphne brand, effectively expanding its market share and making remarkable achievements. In terms of emotion, commodities skillfully integrate culture and emotion, emphasizing that shoes cover the track of life, which is not only artistic creation, but also emotion and memory. "What we sell is not only shoes, but also the expectation of a better life". The shoe cabinet hopes that consumers will buy not only a pair of shoes, but a step into a better life. So far, the shoe cabinet has developed into a form of channel brand, which is to convey the concept of "one-stop shopping for shoes by the whole family", and then develop three appeals: love, family and tree. The shoe cabinet full of love, the shoe cabinet of the whole family, the shoe cabinet growing with you, is the affordable strategy implemented by the shoe cabinet, Let every customer walk into the shoe cabinet, can find satisfied shoes, feel the convenience and service of "one-stop shopping for shoes by the whole family". In order to better reflect the characteristics of the channel and the service to consumers, the shoe cabinet launched a number of different brands to meet various consumer needs: Men's shoes oswin, simple, leisure, intellectual and confident lady shoes Renee, youth and sweet girl shoes pinkii and children's shoes sweetbaybay full of innocent atmosphere. The brand lineup covering all ages and consumer needs makes a good interpretation of the shopping concept of "one-stop shopping for the whole family" for the shoe cabinet.

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