NewEra纽亦华品牌怎么样 申请店铺
创建于1920年美国，根植于运动和街头生活文化的全球性头饰品牌，同时设计服装及配饰系列，旗下59FIFTY系列棒球帽堪称潮流文化的经典之作
1920年，EhrhardtKoch向亲戚借了5000美元，创办了以自己名字命名的帽业公司E.KochCapCo。同时JoeAmerien从Miller公司离职，加入成为新公司的首位员工。公司的生产地点设在纽约州布法罗市贝利区边上的杰纳西大街1830号3楼。初期公司有14名员工，其中包括Ehrhardt的姐姐Rose。不久后，Ehrhardt的儿子Harold与Rose的儿子WallyDomras加入公司，其时他们还在读高中。
1922年， FE.Koch capCo.正式更名为New Era Cap Company。20世纪20年代是NewEra发展的黄金时期，公司生产了一系列男士休闲帽和制服帽，但仍未开始涉足运动产品。
1932年，棒球成为广受欢迎的运动。HaroldKoch认为打入运动帽市场的时机已经成熟，于是说服Ehrhardt着手设计NewEra 品牌的棒球帽。
1934年，NewEra的职业棒球帽成为克里夫兰印第安人队的主客场用帽。由于当时并无授权一说，因此，每年都有大量公司为取得小联赛、国际联赛、高校联赛、本地联赛球队的业务展开竞争，制帽业仿佛回到纪念帽盛行的时代。
80年代，公司在DavidKoch的带领下蒸蒸日上。当时NewEra销售范围包括高校体育、当地赛事、AAA及国际棒球帽、网球帽、高尔夫球帽，特制订单、军用帽等，并为美国职棒大联盟(MLB)26支球队中的23支球队供应球帽。
NewEra于20世纪80年代初期引入百灵达多头自动绣花机，为生产带来巨大变革，让绣帽的生产效率得到显著提高。1986年，NewEra与美国职业棒球大联盟(MLB)携手发布Diamond Collectionpro59FIFTY@与之前的59FIFTY回款式相同,作为当时比赛用的官方指定产品。
Founded in 1920 in the United States, it is a global headdress brand rooted in sports and street life culture. It also designs clothing and accessories series. Its 59FIFTY Series baseball cap is a classic work of fashion culture. In 1920, Ehrhardt Koch borrowed $5000 from his relatives and founded a hat company named e.koch CAPCO. At the same time, Joe amerien left Miller and joined the company as the first employee of the new company. The company's production site is located on the third floor, 1830 Genesse street, on the edge of Bailey District, buffalo, New York. At the beginning, the company had 14 employees, including Ehrhardt's Sister Rose. Soon after, Ehrhardt's son Harold and Rose's son Wally domras joined the company, while they were still in high school. In 1922, fe.kochcap Co. officially changed its name to neweracapcompany. The 1920s was the golden age of newera's development. The company produced a series of men's casual hats and uniform hats, but it has not yet started to dabble in sports products. In 1932, baseball became a popular sport. Harold Koch thought it was time to break into the hat Market, so he persuaded Ehrhardt to design the new era baseball cap. In 1934, newera's professional baseball cap became the home and away cap for the Cleveland Indians. Since there was no authorization at that time, a large number of companies competed for the business of small league, International League, University League and local league teams every year. Hat industry seemed to return to the era of commemorative hat. In the 1980s, under the leadership of David Koch, the company grew rapidly. At that time, newera's sales scope included college sports, local events, AAA and international baseball caps, tennis caps, golf caps, special orders, military caps, etc., and provided caps for 23 of the 26 teams in MLB. In the early 1980s, newera introduced the multi head automatic embroidery machine of Belinda, which brought great changes to the production and significantly improved the production efficiency of embroidered hats. In 1986, newera and MLB jointly released diamond collectionpro59fifty @ in the same style as the previous 59FIFTY, as the official designated product for the game at that time.
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