吴裕泰品牌怎么样 申请店铺
吴裕泰茶庄原名吴裕泰茶栈,创建于清光绪十三年(1887年),已有一百二十余年的历史。
经过百余年的发展,吴裕泰已经成为拥有220余家连锁店、一个茶叶加工配送中心、一个茶文化陈列馆、一个茶艺表演队和三个茶馆,年销售额超过亿元的中型连锁经营企业,是京城著名的中华老字号(1995年,国内贸易部授予吴裕泰为“中华老字号”称号),在国内同行业具有较高知名度。
吴裕泰始创于1887年,吴裕泰茶叶股份有限公司总部位于北京市东城区东四北大街44号。公司由吴裕泰茶栈、吴裕泰茶庄演变、发展而来,至今已有118年的历史。
在中国茶叶流通协会公布的《2006年中国茶叶行业百强企业名单》上,吴裕泰以1.53亿元的营业额排名第17位,到了2007年,名次下降了3位,但营业额已升到2.0268亿元。目前,吴裕泰在华北地区拥有160余家连锁零售店,一个配送中心,一个茶文化陈列馆,一支茶艺表演队和两家茶馆,连锁店目前分布于北京、天津以及华北的大中城市。
吴裕泰茶庄创办人是吴锡清,当时是为吴
氏家族茶庄进储茶叶而建。当时吴氏家资殷富,在北京已开设多家茶庄,有朝外大街的吴德利茶庄,广安门内大街的协利茶庄,西单北大街的吴新昌茶庄,崇文门大街的吴鼎裕茶庄,崇文门内的信大茶庄,通县城内的干泰聚、福盛茶庄等。这些吴氏茶庄买卖兴隆,在京城内的茶行中已具有一定规模。随着生意越做越大,茶叶的需求量大增,为集中进储茶叶,吴裕泰茶栈便应运而生。吴氏茶庄的茶叶均从安徽、浙江、福建等茶叶产地直接进货,并派专人在福州、苏州等地窨制茉莉花茶,经水陆运往京城,再拼成各种档次的茉莉花茶。吴氏茶庄自拼的花茶在北京城的东北域和远郊昌平、顺义、平谷、密云等享有盛誉。上至达官显贵,下至布衣百姓,三教九流,或品茶或会友,壶里杯中都少不了吴氏茶庄的茶叶。解放后公私合营时,吴裕泰茶栈改为“吴裕泰茶庄”。冯亦武老先生题写了第一块黑底绿字的“吴裕泰茶庄”的横式牌匾。“十年动乱”期间,吴裕泰茶庄曾一度改名为红日茶庄。1985年,在建店98周年之际,又恢复了“吴裕泰茶庄”的老字号。1994年春,茶庄进行翻扩建改造,同年9月28日重张开店。扩建后的茶庄营业面积由过去的30平方米,增加到80平方米。1995年在茶庄旁开了“吴裕泰茶社”,茶社虽不是雍容华贵,却以其独有的清幽雅致,吸引了社会各界人士。
Wu Yutai tea house, formerly known as Wu Yutai tea house, was founded in 1887, the 13th year of Guangxu in the Qing Dynasty. It has a history of more than 120 years. After more than 100 years of development, Wu Yutai has become a medium-sized chain operation enterprise with more than 220 chain stores, a tea processing and distribution center, a tea culture exhibition hall, a tea art performance team and three teahouses, with an annual sales volume of more than 100 million yuan. It is a famous Chinese time-honored brand in Beijing (in 1995, Wu Yutai was awarded the title of "Chinese time honored brand" by the Ministry of domestic trade) The industry has a high visibility. Founded in 1887, Wu Yutai Tea Co., Ltd. is headquartered at No. 44, Dongsi North Street, Dongcheng District, Beijing. The company is evolved from Wu Yutai tea house and Wu Yutai tea house, with a history of 118 years. In the list of top 100 enterprises in China's tea industry in 2006 released by China Tea Circulation Association, Wu Yutai ranked 17th with a turnover of 153 million yuan. By 2007, his ranking had dropped three places, but the turnover had risen to 202.68 million yuan. At present, Wu Yutai has more than 160 chain retail stores, a distribution center, a tea culture exhibition hall, a tea art performance team and two teahouses in North China. The chain stores are currently distributed in Beijing, Tianjin and large and medium-sized cities in North China. The founder of Wu Yutai tea house is Wu Xiqing, which was built to store tea for Wu family tea house at that time. At that time, Wu's family was rich and had established many tea houses in Beijing, including wudeli tea house in Chaowai Street, Xieli tea house in Guang'anmen inner street, wuxinchang tea house in Xidan North Street, wudingyu tea house in Chongwenmen street, Xinda tea house in Chongwenmen, gantaiju tea house and Fusheng tea house in Tongxian city. These Wu's tea houses are flourishing, and have a certain scale in the tea shops in the capital. With the growing business, the demand for tea increased greatly. In order to store tea in a centralized way, Wu Yutai tea house came into being. Wu's tea is directly purchased from Anhui, Zhejiang, Fujian and other tea producing areas, and special personnel are assigned to scenting jasmine tea in Fuzhou, Suzhou and other places, which is transported to Beijing by land and water, and then assembled into various grades of jasmine tea. The flower tea made by Wu's tea house is well-known in the northeast of Beijing city and in the suburbs of Changping, Shunyi, Pinggu and Miyun. The tea from Wu's tea house is indispensable in the teapot from the top officials to the ordinary people in cloth clothes, from the top to the top, from the top to the top, from the top to the top, from the top to the top, from the top to the bottom, from the top to the top, from the top to the top, from the top to the bottom, from the top to the bottom, from the. After the liberation of the people's Republic of China, Wu Yutai tea house was changed to "Wu Yutai tea house". Mr. Feng Yiwu inscribed the first horizontal plaque of "Wu Yutai tea house" with black background and green characters. During the ten years of turmoil, Wu Yutai tea house was renamed HongRi tea house. In 1985, on the occasion of the 98th anniversary of the establishment of the store, the old brand of "Wu Yutai tea house" was restored. In the spring of 1994, the tea house was renovated and expanded, and the shop reopened on September 28 of the same year. The business area of the expanded tea house has increased from 30 square meters to 80 square meters. In 1995, Wu Yutai tea house was opened beside the tea house. Although it is not elegant, it attracts people from all walks of life with its unique elegance.
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