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元祖食品，1978年创立于台湾。元祖食品由传统出发，踏足美食创艺的道路，揉捻出品位独到的美食文化，沿着：精致礼品名家“之定位的不断创新、不断前进。从麻糬到日式月饼、从MUCH蛋糕到雪月饼……从经营台湾、立足中国，到跨足国际……每一份元祖食品，均真实地让您品尝到一种蕴涵丰富美食文化的精致与圆满！

1993年第一块鲜亮醒目的“元祖红”招牌在四川北路竖起，由天才营销大师张秀琬女士精心培育的台湾元祖食品正式进驻上海、进驻中国大陆，上海元祖食品有限公司从此诞生。今天，这块元祖红招牌已遍布中国各大城市，并成为家喻户晓的“精致礼品名家代言者”。

自1993年进驻上海至今，元祖食品以上海为大陆事业的基地，已先后在中国大陆的上海、无锡、杭州、成都、武汉、青岛、长沙等主要城市设立了7家分公司，260余家门店遍及全国53个城市，力求以时效确保质量新鲜、服务贴心。高质量的产品、不断的新品开发、强大的广告攻势及强有力的管理，使元祖食品一跃成为上海乃至全国食品加工业的佼佼者和礼品消费的风向标。从初创时期开始，随着产品的不断创新和门店数的扩增，公司每年以25%的销售增长速度快速成长，2007年公司的营业额已逾8亿元。

元祖非常注重产品研发，一直倡导并致力于低糖、低脂、多汁、多纤、新鲜的健康食品路线。我们的MUCH蛋糕、慕思蛋糕和鲜奶蛋糕在同业和消费者中享誉甚高，元祖雪月饼自2004年一经推出，即以其独家工艺、豪华口感、健康诉求形成了中秋佳话，在上海滩乃至全国刮起了“冰凉好个秋元祖雪月饼”的旋风，并以连续4年的上佳业绩一跃成为元祖的代名词。春节八宝年糕、清明青团、端午龙棕、中秋雪月饼…..每一个节令元祖都精心为您准备着！2004年元祖还适时推出了3℃水果系列、礼盒系列和元祖花道、2006年推出茶叶礼盒，配以网上订购和宅配到家服务，让您轻松完成一站式购物送礼全过程。

作为中国大陆第一个同时推行ERP、通过ISO9001国际标准认证以及HACCP食品卫生安全控制的企业，2007年更取得食品生产的QS证，我们坚持认为，惟有通过如此严格、安全的质量管控，才可安心放行，将健康美食送达每一家元祖门店及您的手中。

整齐划一的门店规划、流畅的购物动线、亲切的服务笑容，让您不管是在台湾或是大陆的门店，都能享受一样温馨的接待。元祖的每家门店都以精心设计的统一形象、精致独到的商品组合向每位顾客传达着温馨的服务理念。网上订购、宅配到府、提货单全国通用异地提货、开设亲子启蒙乐园，每一项贴心、人性化的服务都是元祖为您精心打造的。我们积极培养着专业人才，透过人性化的管理、专业的指导、系统的培训，让每一位祖人不断提升，让元祖的服务不断提升。

千里马是需要伯乐慧眼识才的，而我们的董事长张秀琬女士不仅识才，还懂得如何育才、用才和爱才。“倡导、教导、引导、督导”就是她人性化管理的四部曲。公司严格按照国家劳动法相关规定制定公司的各项薪酬福利制度,并为员工提供富有竞争力的薪酬和良好的专业培训及发展机会。公司不仅为每位员工提供了良好的工作环境，还力求为每位员工提供更广阔的发展舞台。公司每年定期组织内部员工竞聘活动，将所有管理岗位向全体员工开放，打通人才成长通道，创造公平、公正的晋升机会，帮助员工实现个人职业生涯规划，并达到最佳人职匹配，迄今已有百余名员工通过竟聘获得工作发展际遇和成长空间。

Yuanzu food was founded in Taiwan in 1978. Starting from the tradition, Yuanzu food stepped on the path of food creation and created a unique food culture. It continued to innovate and advance along the positioning of "exquisite gift masters". From Ma Zhen to Japanese moon cake, from much cake to snow moon cake From operating in Taiwan, based in China, to cross the international Every Yuanzu food really let you taste a delicacy and perfection with rich food culture! In 1993, the first bright and striking "Yuanzu red" signboard was erected in North Sichuan Road, and Taiwan Yuanzu food, carefully cultivated by talented marketing master Ms. Zhang Xiuwan, officially entered Shanghai and Mainland China, and Shanghai Yuanzu Food Co., Ltd. was born. Today, the yuanzuhong signboard has spread all over China's major cities, and has become a household name of "spokesperson of exquisite gift celebrity". Since entering Shanghai in 1993, Yuanzu food has established 7 branches in Shanghai, Wuxi, Hangzhou, Chengdu, Wuhan, Qingdao, Changsha and other major cities in mainland China, with more than 260 stores in 53 cities across the country, striving to ensure fresh quality and considerate service in a timely manner. With high quality products, continuous new product development, strong advertising and strong management, Yuanzu food has become the leader of Shanghai and even the national food processing industry and the vane of gift consumption. Since the start-up period, with the continuous innovation of products and the expansion of the number of stores, the company grows rapidly with a sales growth rate of 25% every year. In 2007, the turnover of the company has exceeded 800 million yuan. Yuanzu attaches great importance to product research and development, has been advocating and committed to low sugar, low fat, juicy, multi fiber, fresh healthy food routes. Our much cake, mousse cake and fresh milk cake are well-known in the industry and consumers. Once launched in 2004, Yuanzu snow moon cake has formed a story of Mid Autumn Festival with its exclusive technology, luxury taste and health appeal. It has been a whirlwind of "cool autumn snow moon cake" in Shanghai beach and even in the whole country, and has become the synonym of Yuanzu with its excellent performance for four consecutive years. Spring Festival eight treasure New Year cake, Qingming Youth League, Dragon Boat Festival Dragon palm, mid autumn snow moon cake ... the forefathers of every festival are well prepared for you! In 2004, Yuanzu also timely launched 3 ℃ fruit series, gift box series and Yuanzu flower path. In 2006, it launched tea gift box. With online ordering and home service, you can easily complete the whole process of one-stop shopping and gift giving. As the first enterprise in mainland China to implement ERP, pass ISO9001 international standard certification and HACCP food safety control at the same time, in 2007, it obtained QS certificate for food production. We insist that only through such strict and safe quality control can we release food safely and deliver healthy food to every Yuanzu store and your hands. Orderly and uniform store planning, smooth shopping flow and friendly service smile make you enjoy the same warm reception no matter in Taiwan or mainland stores. Each store of Yuanzu conveys warm service concept to every customer with its well-designed unified image and exquisite and unique commodity combination. Online ordering, home distribution to the government, bill of lading national general off-site pick-up, the opening of parent-child enlightenment Park, each intimate, human-oriented services are carefully built for you by Yuanzu. We actively cultivate professional talents, through humanized management, professional guidance and systematic training, so that every ancestor can continue to improve, so that the service of Yuanzu can continue to improve. Qianlima needs Bole's insight, and our chairman, Ms. Zhang Xiuwan, not only knows talents, but also knows how to educate, use and love talents. "Advocacy, teaching, guidance and supervision" is her four steps of humanized management. The company formulates various salary and welfare systems in strict accordance with the relevant provisions of the national labor law, and provides employees with competitive salary and good professional training and development opportunities. The company not only provides a good working environment for each employee, but also strives to provide a broader development stage for each employee. Every year, the company regularly organizes internal employee competition activities, opens all management positions to all employees, opens up talent growth channels, creates fair and just promotion opportunities, helps employees realize their personal career planning, and achieves the best job matching. So far, more than 100 employees have obtained job development opportunities and growth space through competition.

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