拉菲尔德咖啡品牌怎么样 申请店铺

意大利RAFAEL DE 拉斐尔德联手北京尚德国际，将多个源自意大利威尼斯水城的经典咖啡品牌引进中国市场，在成功运作旗下高端咖啡品牌[威尼小镇] 后，应众多创业投资者热烈的市场需求，特别推出高端生活咖啡品牌：[拾光捡影] 和平民化品牌[威尼咖啡] 以及风靡世界的个性化咖啡品牌[拉斐尔城堡] ;旗下除了拥有高端的咖啡品牌，同时涉足房地产、影视文化、文化培训、投资等众多行业领域。

位于北京的拉斐尔中国总部，立足中国本土，大力着手推广中国咖啡西餐文化的发展新模式，严格进行地区合作商的选择。同时根据区域不同，总部也设计了六种店面风格来配合我们各地的加盟商，确保能与各地域及文化融合。

在产品上，我们会以追求世界品质为荣耀，以咖啡海拔高度、专业德国烘焙机手工烘焙做为市场不可复制的技术指标;中国倡导以“芳香”咖啡为核心文化价值理念的咖啡品牌，咖啡以健康、品质、高端作为行业领航者。

在公元7世纪，真正严肃的咖啡种植开始了。阿拉伯人把咖啡当作水果。把咖啡果放到水果煮开了做饮料。还用咖啡果肉发酵酿酒。后来咖啡传到了土耳其。不同于阿拉伯人，土耳其人发现用火烤咖啡，味道更香。这样的“烤”咖啡，便是现今人们焙制咖啡的雏形。

1615年，威尼斯商人又把咖啡带到欧洲大陆。到1732年，仅维也纳就有200多家咖啡店。但是神职人员却以咖啡是魔鬼的饮料为借口建议教皇禁止人们喝咖啡。但是已经喜欢上咖啡的教皇却保佑了咖啡，说这是真正天主教徒的饮料。咖啡吧流传于欧洲大陆的同时，它们的政治、社会及经济地位也日益显出来了。咖啡交易越来越广。

人们在咖啡吧里的社交也变得不同于酒吧。几个世纪以来，欧洲一些思想家都曾经把咖啡作为锐化思想的工具。浓缩咖啡(Espresso)，一种近几年发展起来的咖啡饮品，意大利人将浓缩咖啡机的生产带到了商业领域里。所以，在很多人眼里意大利是浓缩咖啡的诞生地。在那里，浓缩咖啡成了人们日常生活里密不可分的东西。今天的意大利已有咖啡吧20多万家。那里浓缩咖啡的价格往往需要**出面规定。

如今，咖啡已经发展成为庞大的产业，咖啡的从业人数已超过两千万。在国际市场上，咖啡的年交易量仅次于石油，是世界第二大商品。每年全世界消费的咖啡达到4000亿杯，所以咖啡是世界一大饮品。

Rafaelde Lafayette of Italy, together with Suntech international of Beijing, has introduced several classic coffee brands from Venice water city of Italy into the Chinese market. After successfully operating its high-end coffee brand [Winnie town], it has specially promoted the high-end life coffee brand: [picking up light and shadow] and the peaceful and civil brand [Winnie coffee] and swept the world in response to the warm market demand of many venture investors In addition to its high-end coffee brand, it has also set foot in many industries such as real estate, film and television culture, cultural training, investment, etc. Based in China, Rafael China headquarters in Beijing vigorously promotes the new development mode of Chinese coffee Western food culture and strictly selects regional partners. At the same time, according to the different regions, the headquarters also designed six store styles to cooperate with our franchisees in various regions to ensure the integration with various regions and cultures. In terms of products, we will take the pursuit of world quality as our glory, the altitude of coffee and the manual baking of professional German baking machine as the technical index that cannot be duplicated in the market; China advocates the coffee brand with "fragrant" coffee as the core cultural value concept, and the coffee industry leader with health, quality and high-end. In the 7th century A.D., real serious coffee cultivation began. Arabs regard coffee as fruit. Put the coffee fruit in the fruit and make a drink. It is also fermented with coffee pulp. Then coffee arrived in Turkey. Unlike the Arabs, the Turks found that roasting coffee on fire was more delicious. Such "roasted" coffee is the embryonic form of roasted coffee nowadays. In 1615, Venetian merchants brought coffee to the continent. By 1732, there were more than 200 coffee shops in Vienna alone. But the clergy used the excuse that coffee was the devil's drink to advise the Pope to ban people from drinking coffee. But the Pope, who already loved coffee, blessed it, saying it was a real Catholic drink. As coffee bars spread across the continent, their political, social and economic status has become increasingly apparent. The coffee trade is getting wider and wider. People's social life in coffee bars is different from that in bars. For centuries, some European thinkers have used coffee as a tool to sharpen their minds. Espresso, a coffee drink developed in recent years, Italian brought the production of espresso machine to the commercial field. So, in many people's eyes, Italy is the birthplace of espresso. There, espresso has become an inseparable part of people's daily life. Today, there are more than 200000 coffee bars in Italy. The price of espresso there often needs to be regulated. Today, coffee has developed into a huge industry, with more than 20 million employees. In the international market, the annual trading volume of coffee is the second largest commodity in the world after oil. Every year, the world consumes 400 billion cups of coffee, so coffee is one of the world's major drinks.

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