月盛斋品牌怎么样 申请店铺
北京月盛斋清真食品有限公司是在原北京市清真食品公司基础上于2003年由北京二商集团等多个出资者共同组建的专营清真肉食品的国有控股企业。其所拥有的“月盛斋”品牌始建于清乾隆四十年（公元1775年），至今已有240年的历史。月盛斋公司本部位于北京市丰台区，占地面积5万多平方米，拥有仓储能力16000吨的清真冷库。随着企业的发展壮大，月盛斋公司又于2007年在怀柔组建了占地面积39亩，总建筑面积9460平方米，年生产能力近3000吨，拥有200平方米十万级净化包装间，2000平方米控温车间的通过国家商检局卫生注册的具有出口资质的雁栖月盛斋公司。
2004年至2012年，月盛斋公司累计实现销售收入11.2亿元，销售收入平均每年递增24%。公司资产总额从0.8亿元增加到2.9亿元，增长了262.5%；销售收入平均每年递增约为24%；员工收入明显增长，2012年员工人均年收入与04年同期相比上升了90%。可以说，企业目前已形成生产设备较为齐全，销售渠道初步打开，员工队伍较为稳定，管理团队战斗力较强的良好发展局面，树立了“清真名品，御用佳品”的品牌形象，在成为首都清真食品强势企业的道路上大踏步的前进。月盛斋公司坚持“以市场为导向，以管理为重点，以创新为动力，以可持续发展为目标”的原则，不断发挥品牌优势，整合资源，运用百年老店品牌的知名度打造新型企业的核心竞争力，实行低成本扩张。新公司成立十年来，面对复杂多变的市场环境和较为艰巨的发展任务，立足行业，抢抓机遇，深化改革，破解难题，求强发展，取得了显著成就，企业在经济总量、综合管理水平、企业品牌、技术研发能力、机械化生产水平、人才队伍建设、党建创新等各方面均得到了提升。
扩大主业，拓展市场，品牌影响力逐步提升
月盛斋产品作为具有民族特色的清真食品，目前的销售以北京市场为主，尤其是熟食类产品在北京的市场覆盖率已达到90%以上，但随着企业销售渠道的不断扩充和销售品类的不断丰富，在西北、东北、华北等省会城市及天津、上海等全国多个城市的穆斯林群体集居地区也呈现出了良好的销售趋势。同时自2011年起，企业继续创新驱动，积极搭建网络销售平台，加强了与电子商务平台的合作，通过网络营销宣传品牌、扩大影响、增加销售，在重新制作上线“月盛斋官网”的基础上，还先后达成了与淘宝、中粮我买网、中铁快运、58同城等网络平台的合作。
“月盛斋”品牌在北京乃至全国市场已获得了较高的知名度和美誉度，尤其作为清真食品的影响力不断扩大。
Beijing Yueshengzhai Halal Food Co., Ltd. is a state-owned holding enterprise specialized in halal meat food, which was established by Beijing ershang group and other investors on the basis of the original Beijing halal food company in 2003. Its brand "Yueshengzhai" was founded in 1775 (A.D.) and has a history of 240 years. Yueshengzhai company is located in Fengtai District, Beijing, covering an area of more than 50000 square meters, with a storage capacity of 16000 tons of halal cold storage. With the development and expansion of the enterprise, Yueshengzhai company established in 2007 in Huairou, covering an area of 39 mu, a total construction area of 9460 square meters, an annual production capacity of nearly 3000 tons, with 200 square meters of 100000 level purification packaging room, 2000 square meters of temperature control workshop, Yanqi Yueshengzhai company with export qualification registered by the State Administration of commodity inspection. From 2004 to 2012, Yueshengzhai company achieved a total sales revenue of 1.12 billion yuan, with an average annual increase of 24%. The total assets of the company increased from RMB 80 million to RMB 290 million, an increase of 262.5%; the average annual increase of sales revenue is about 24%; the income of employees increased significantly, and the average annual income of employees in 2012 increased by 90% compared with the same period in 2004. It can be said that at present, the company has formed a good development situation with complete production equipment, preliminary opening of sales channels, relatively stable staff and strong fighting power of management team. It has established the brand image of "halal famous products, excellent products for imperial use", and has made great strides on the road of becoming a strong halal food enterprise in the capital. Yueshengzhai company adheres to the principle of "market-oriented, management oriented, innovation driven and sustainable development oriented", constantly gives full play to the brand advantages, integrates resources, uses the brand popularity of century old stores to create the core competitiveness of new enterprises, and implements low-cost expansion. In the past ten years since the establishment of the new company, facing the complicated and changeable market environment and the arduous development tasks, the company has made remarkable achievements based on the industry, seizing the opportunities, deepening the reform, solving the problems, and striving for strong development. The company has achieved remarkable achievements in economic aggregate, comprehensive management level, enterprise brand, technological research and development ability, mechanized production level, talent team construction, Party building innovation and other aspects To ascend. Expand the main business, expand the market, and gradually enhance the brand influence of Yueshengzhai products as halal food with national characteristics. At present, the sales of Yueshengzhai products are mainly in Beijing market, especially the market coverage of cooked food products in Beijing has reached more than 90%. However, with the continuous expansion of sales channels and the continuous enrichment of sales categories, Yueshengzhai products have been sold in the capital cities of northwest, northeast, North China and Tiantian Many cities in China, such as Tianjin and Shanghai, where Muslim groups live together, also show a good sales trend. At the same time, since 2011, the enterprise has continued to drive innovation, actively built an online sales platform, strengthened cooperation with e-commerce platform, and achieved cooperation with Taobao, COFCO, China Railway Express, 58 Tongcheng and other online platforms on the basis of re production of online "Yueshengzhai official website" through online marketing to promote brand, expand influence and increase sales. "Yueshengzhai" brand has gained high popularity and reputation in Beijing and even in the national market, especially as halal food.
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