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花彩在购物网行业中的票数：582 更新时间：2025-11-23

花彩是哪个国家的品牌？「花彩」是虹越花卉股份有限公司旗下著名品牌。该品牌发源于浙江省嘉兴市，由创始人江胜德在2000-08-29期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

外推网助力花彩品牌出海！将品牌入驻外推网，定制花彩品牌推广信息，可以显著提高花彩产品曝光，简直是跨境电商爆单神器！目前仅需1000元/年哦~

虹越花卉股份有限公司于2000年8月29日注册成立，2014年1月24日在全国中小企业股份转让系统挂牌，股票代码为：430566，股票简称：虹越花卉。目前，虹越旗下拥有7家全资子公司、6家控股子公司、4家分公司及广州、南京、昆明、美国、日本等多个办事处。

虹越以“创新园艺空间分享花园生活”为新的发展战略，作为一家具有整合全球园艺植物优势能力的综合性园艺公司，正在努力建设以面向花卉园艺连锁零售需求的园艺植物为核心产品的供应能力，以花园中心、互联网为终端优势的产销融合体为特征的花园中心零售商和园艺产品供应商，从而实现让植物以相伴目的走入寻常百姓家的使命。

2010年，虹越响应市场需求，在整合前10年经营优势的情况下推出家庭园艺品牌“虹越•园艺家”，并通过开创“线上线下”平台等方式迅速发展壮大，实现了全渠道平台，使虹越的“产品+服务”覆盖了整个产业链条，现旗下拥有花园中心门店13家、绿植零批中心网点5家、自建线上平台“花彩+”、虹越APP和与第三方合作的电商群落，成功完成从产品种植、制造，引进推广到建立渠道和平台的产销融合模式。目前，虹越经营的商品种类己达6000多种，其中植物类产品有1000多种4000多个品种。

2015年，虹越继续向花文化产业进军，与杭州赛石园林合资成立了杭州花印文化传媒有限公司，启动了以培养职业园丁为要务的园丁学院、以花文化之旅为主要业务的花印传媒、以花文化延伸品开发为内容的花语工社等一系列让大众认识园艺、爱上园艺，把园艺与生活结合成习惯的文化渗透项目。

虹越积极以市场为导向，坚持自主创新，建有省级农业科技研发中心，企业研究院，具备了产品开发、产业研究管理、科研管理和技术服务等方面的功能。同时培养了一支既热爱园艺事业，又充满活力的高素质员工队伍，其中大中专科以上学历员工占总人数的80%以上，硕士及以上学历占10%，从而使虹越具备了较强的消化吸收能力和自主创新能力。

立足现代花卉园艺事业，敢为人先，坚持不懈，赢得了广大同行的尊崇和信赖和发展，为园艺品种、种植技术引入中国和花卉园艺的商业化运作等方面都进行了创新实践，更为中国花卉业从传统到现代化的转型升级做出了应有贡献。相信随着经济的发展，人民消费需求的改善，现代花卉园艺产业特别是大众化的消费浪潮即将到来，虹越花卉将带领国内园艺产业往更现代更国际化的方向发展。

Hongyue flower Co., Ltd. was registered on August 29, 2000 and listed on January 24, 2014 in the national small and medium-sized enterprise stock transfer system. The stock code is 430566, and the stock abbreviation is Hongyue flower. At present, Hongyue has 7 wholly-owned subsidiaries, 6 holding subsidiaries, 4 branches, Guangzhou, Nanjing, Kunming, the United States, Japan and other offices. Hongyue takes "innovating gardening space and sharing garden life" as its new development strategy. As a comprehensive horticultural company with the ability to integrate the advantages of global horticultural plants, Hongyue is striving to build a garden center with the supply ability of horticultural plants oriented to the chain retail demand of flower and horticulture as its core products and the integration of production and marketing characterized by the advantages of garden center and Internet Vendors and suppliers of horticultural products, so as to realize the mission of bringing plants into the common people's homes with the purpose of companionship. In 2010, in response to the market demand, Hongyue launched the family gardening brand "Hongyue horticulturist" under the condition of integrating the business advantages of the previous 10 years, and rapidly developed and expanded by creating the "online and offline" platform, realizing the omni channel platform, so that Hongyue's "product + service" covers the entire industrial chain. Now it has 13 garden center stores and zero batch green plant center network Point 5, self built online platform "Huacai +", Hongyue app and e-commerce community cooperating with the third party have successfully completed the production and marketing integration mode from product planting, manufacturing, introduction and promotion to the establishment of channels and platforms. At present, Hongyue operates more than 6000 kinds of commodities, including more than 1000 kinds of 4000 varieties of plant products. In 2015, Hongyue continued to march into the flower culture industry, established Hangzhou flower print culture media Co., Ltd. in joint venture with Hangzhou saishi garden, launched a series of gardener colleges focusing on the cultivation of professional gardeners, flower print media focusing on the flower culture tour, flower language industry society focusing on the development of flower culture extension products, etc. to let the public know about gardening, fall in love with gardening, and make gardening and life The cultural penetration project of combining habits. Hongyue is actively market-oriented and adheres to independent innovation. It has established provincial agricultural science and technology research and development center and Enterprise Research Institute, which has the functions of product development, industrial research management, scientific research management and technical services. At the same time, we have cultivated a high-quality staff team that loves gardening and is full of vitality. Among them, more than 80% of the staff with college degree or above account for the total number, and 10% of the staff with master degree or above account for the total number, so that Hongyue has strong digestion and absorption ability and independent innovation ability. Based on the cause of modern flower gardening, dare to be the first, persevere, win the respect, trust and development of the majority of peers, have carried out innovative practice for the introduction of horticultural varieties, planting technology into China and the commercial operation of flower gardening, and made due contribution to the transformation and upgrading of Chinese flower industry from tradition to modernization. It is believed that with the development of economy and the improvement of people's consumption demand, the modern flower gardening industry, especially the popular consumption wave is coming. Hongyue flower will lead the domestic gardening industry to a more modern and international direction.

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