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In August 2015, LETV finance was officially established as the seventh largest son of LETV, and LETV Finance officially started. Relying on LETV ecology, LETV finance will give full play to Internet thinking, operate Internet technology, innovate financial products, models and formats, form the main line of network payment, network platform and network asset management, highlight the characteristics of entertainment and scenario, strengthen the capabilities and advantages of financial cloud and big data, and strive to become an internet financial ecosystem and a new point with international competitiveness within five years Financial institutions. LETV Finance aims to build a one-stop new Internet integrated financial service platform that gives priority to individual users and small, medium and micro enterprises, highlights network finance, organically integrates all financial businesses into LETV ecological scene, and vigorously promotes entertainment based on the technical advantages of LETV cloud computing and big data and the expanding user base The characteristic innovation of lejin melting and financial video will improve the overall strength of LETV ecology in many aspects. Build a new model of Internet mobile, scenario, digital and self-service sharing financial ecology, give priority to serving individual users and small and medium-sized micro enterprises, promote the development of digital Inclusive Finance, and build a super excellent, mixed operation, one-stop service network financial platform and Internet Ecological financial system. In January 2018, LETV Finance announced on its official website that it will launch a new brand of LETV finance from now on and change its brand logo.

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