兆讯传媒品牌怎么样 申请店铺
交通媒体领域知名品牌,专业铁路媒体整合营销运营商,推动开发运营火车站候车室电子媒体,打造国内铁路网络的品牌传播媒体阵地
兆讯传媒是目前中国颇具规模的铁路媒体整合营销运营商,自2007年成立以来,兆讯紧跟中国铁路建设的步伐,不断探索运营全国火车站内数字媒体。随着高铁时代的来临,兆讯布局中国高铁车站数字媒体网络,打造全国铁路网络的品牌传播媒体阵地。
10年来,我们始终专注于交通媒体领域。目前,兆讯资源已跨越全国28个省市自治区,覆盖近400个车站,遍布全国一二三四线各级城市200多座。其中囊括了京沪、京广、京哈、沪汉蓉、陇海等四纵四横高铁主动脉,及长三角、珠三角、环渤海、东南沿海等多个经济区域的,近200个高铁站点的站内数字媒体运营权。已形成以高铁车站为核心,布局全国铁路网络的,中国铁路车站数字媒体整合传播平台。
截至2017年6月,兆讯传媒共计拥有车站电视4407台,高铁站刷屏2503台,高铁站LED大屏29块,集中分布在高铁站核心候车区,每年影响全国近20亿商旅精英。其中,中国车站电视穿插播放节目与广告,播出时间长、频率高,带来37%受众的3+触达。中国高铁站刷屏位置显眼,画面精美,给受众带来良好的视觉体验,为品牌实现良好的发布效果。高铁站LED屏幕大,画面冲击力强,播出频次高。
兆讯传媒秉承发展和探索的思维,紧跟时代步伐,拥抱内容+互联网+的整合营销思维。在2016年,开启了兆讯移动整合营销模块,成立兆讯移动子公司,以全国火车站媒体资源为依托,围绕受众出行的情感情景,及offline to mobile to online高铁行为场景,为品牌打造整合情景化的闭环营销模式。
经过多年发展,兆讯已经拥有一支专业的铁路媒体营销运营团队,遍布全国。总部设在北京,并在上海、广州、深圳、杭州、福州等地设立12个精英营销团队,同时在全国拥有百余名专业运营人员。数百名行业精英,秉承创新、监督为宗旨,依托自身专业的铁路媒体运营经验,为客户提供高效的广告传播服务。
Zhaoxun media is a well-known brand in the field of transportation media, a professional integrated marketing operator of railway media, promoting the development and operation of electronic media in the waiting room of railway station, and building a brand communication media position of domestic railway network. At present, zhaoxun media is a large-scale integrated marketing operator of Railway Media in China. Since its establishment in 2007, zhaoxun has been following the pace of China's railway construction and constantly exploring the operation of national fire Digital media in the station. With the advent of the era of high-speed railway, zhaoxun has laid out the digital media network of China's high-speed railway stations and built a brand communication media position of the national railway network. For 10 years, we have been focusing on the field of transportation media. At present, zhaoxun resources have spanned 28 provinces, municipalities and autonomous regions, covering nearly 400 stations, covering more than 200 cities at all levels of the national line 1234. It includes the four vertical and four horizontal high-speed rail arteries of Beijing Shanghai, Beijing Guangzhou, Beijing Harbin, Shanghai Hanrong, Longhai, etc., and the station digital media operation rights of nearly 200 high-speed rail stations in the Yangtze River Delta, Pearl River Delta, Bohai rim, southeast coast and other economic regions. China Railway Station digital media integrated communication platform has been formed with high-speed railway station as the core and national railway network as the layout. As of June 2017, zhaoxun media has a total of 4407 station TVs, 2503 high-speed railway station screens and 29 large LED screens, which are distributed in the core waiting area of high-speed railway station and affect nearly 2 billion business travel elites in China every year. Among them, China station TV interspersed with broadcast programs and advertisements, with long broadcast time and high frequency, bringing 37% of the audience 3 + touch. China's high-speed railway station is featured with conspicuous screen swiping position and exquisite picture, which brings good visual experience to the audience and good release effect for the brand. The high-speed railway station has large LED screen, strong image impact and high broadcast frequency. The media of the trillion takes the thought of development and exploration, keeps pace with the times, and embraces content + Internet plus integrated marketing thinking. In 2016, the integrated marketing module of zhaoxun mobile was opened, and a subsidiary of zhaoxun mobile was established. Relying on the media resources of the national railway station, the closed-loop marketing mode of integrated situational marketing was built for the brand based on the emotional situation of the audience's travel and the behavior scene of offline mobile train line. After years of development, zhaoxun has a professional railway media marketing and operation team all over the country. Headquartered in Beijing, it has set up 12 elite marketing teams in Shanghai, Guangzhou, Shenzhen, Hangzhou, Fuzhou and other places, and has more than 100 professional operators in China. Hundreds of industry elites, adhering to the purpose of innovation and supervision, relying on their own professional experience in railway media operation, provide customers with efficient advertising and communication services.
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