城市电视City TV品牌怎么样 申请店铺
北京北广传媒城市电视有限公司(简称:城市电视)是北广传媒集团全资子公司,成立于2004年12月。
城市电视是一个主要针对楼宇与户外流动人群而构建的户外电视媒体网络。目前已拥有包括:楼宇电视联播网、城市大屏幕电视、奥运文化广场大屏幕电视在内的、各具特色的三大户外媒体平台。
楼宇电视联播网
楼宇电视联播网是以大尺寸液晶和等离子电视屏为终端,采用dvbt*数字电视地面广播技术进行传播,由中央电视塔统一发射无线信号,全网络终端同步接收,实时播放丰富精彩的户外电视媒体。文摘式“电视杂志”形式,以新闻资讯、奥运动态、时事热点、时尚娱乐等节目,每天播出时间长达15小时。同时还作为政府公共信息发布和城市应急预警平台,担负着政府政令、城市信息、城市预警等社会公共信息传播任务。
目前,楼宇电视联播网终端建设速度迅猛,已经覆盖了北京12个主要城区,全网络建设的楼宇电视联播网络分布在金融系统、医疗系统、商业系统、餐饮休闲等14个系统,数十个行业,共计点位4500多家,终端数量超过11000多块,是获准进入银行、国有企业总部等渠道的户外电视媒体, 2007年城市电视媒体市调数字显示,每周平均覆盖人流量高达4,268万人次。
城市大屏电视
城市电视大屏电视是一个户外led大屏幕电视的联网播出平台。城市电视大屏电视集合10块巨型led屏幕,单体可视面积达到60 - 400平方米,合理分布于城区重要商业地点和人流聚集区,以丰富和震撼的表现力让大众体验强烈的视觉感受。
奥运文化广场大屏幕电视
城市奥运文化广场是继悉尼奥运会以来,奥运文化活动的重要形式之一。举办城市奥运文化广场活动旨在传播奥林匹克精神、普及奥林匹克知识,展示主办国和主办城市的历史文化,为广大群众提供广泛参与的机会,使其充分体验奥运激情,共享奥运欢乐,为城市营造热烈、欢乐祥和的节日气氛。为此设立奥运文化广场也就成为国际奥委会对奥运会主办城市提出的一项具体要求,并将其确定为奥林匹克文化遗产。
北京奥运会期间所有奥运文化广场均统一安装可以同步转播奥运比赛的大屏幕电视,作为奥运文化广场活动的核心内容。其主要功能是宣传奥运、服务奥运,通过设置奥运文化广场大屏幕电视,可以让更多的市民在享受文体活动的同时,近距离接触奥运,感受奥运比赛的精彩;让国内外游客和记者即时了解奥运赛场,充分体现参与和共享的奥林匹克精神,诠释人文奥运理念;同时让北京亮起来、动起来,并成为城市景观的重要元素。
城市电视将以其广泛的传播力和影响力,以独到的视角关注北京,以更生动深入的形式传递资讯、娱乐百姓,服务北京。
Beijing Beiguang media city TV Co., Ltd. (hereinafter referred to as "city TV") is a wholly-owned subsidiary of Beiguang media group, established in December 2004. Urban TV is a kind of outdoor TV media network which mainly aims at buildings and outdoor mobile people. At present, it has three major outdoor media platforms with its own characteristics, including: building TV network, city TV, Olympic culture square TV. Building TV network building TV network is a large-scale LCD and plasma TV screen as the terminal, using dvbt * digital TV ground broadcast technology for transmission, unified transmission of wireless signals by the central television tower, synchronous reception of the whole network terminal, real-time broadcast of rich and wonderful outdoor TV media. In the form of "TV magazine", news and information, Olympic Games, current affairs, fashion entertainment and other programs are broadcast for up to 15 hours every day. At the same time, as the platform of government public information release and urban emergency early warning, it undertakes the tasks of social public information dissemination, such as government decrees, urban information, urban early warning and so on. At present, the building television network terminal construction speed is rapid, has covered 12 main urban areas of Beijing, the whole network building television network is distributed in 14 systems, such as financial system, medical system, business system, catering and leisure, dozens of industries, a total of more than 4500 points, more than 11000 terminals, is approved to enter the bank, state-owned enterprise headquarters and other channels According to the data of 2007 Urban TV media market survey, the average number of people per week reached 42.68 million. City big screen TV city big screen TV is an outdoor LED big screen TV network broadcast platform. The city TV large screen TV sets 10 giant LED screens, with a single visible area of 60-400 square meters. It is reasonably distributed in the important commercial locations and crowded areas of the city, so that the public can experience a strong visual experience with rich and shocking expression. Olympic culture square large screen TV City Olympic culture square is one of the important forms of Olympic culture activities since Sydney Olympic Games. The purpose of the host city Olympic culture square is to spread the Olympic spirit, popularize the Olympic knowledge, display the history and culture of the host country and the host city, provide the broad masses with the opportunity to participate, make them fully experience the Olympic passion, share the Olympic joy, and create a warm, happy and peaceful festival atmosphere for the city. Therefore, the establishment of the Olympic Cultural Square has become a specific requirement of the IOC for the host city of the Olympic Games, and it has been determined as the Olympic cultural heritage. During the Beijing Olympic Games, all the Olympic cultural squares are installed with large screen TV which can simultaneously broadcast the Olympic Games, as the core content of the Olympic Cultural Square activities. Its main function is to publicize the Olympic Games and serve the Olympic Games. By setting up the large screen TV of the Olympic culture square, more citizens can enjoy the sports and physical activities and get close contact with the Olympic Games to feel the splendor of the Olympic Games; let domestic and foreign tourists and journalists know the Olympic Games in real time, fully reflect the Olympic spirit of participation and sharing, and interpret the concept of the Humanistic Olympics; at the same time, let more citizens Beijing lights up, moves, and becomes an important element of urban landscape. City TV will pay attention to Beijing with its wide spread and influence, focus on Beijing with its unique perspective, deliver information, entertain people and serve Beijing in a more vivid and in-depth way.
本文链接: https://brand.waitui.com/5449be8cb.html 联系电话:400-700-0086