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Born in 1954, the founding brand of domestic toothpaste industry, rented by Unilever group in 1994, has a series of Chinese wisdom products such as whitening / fresh breath / total effect / Chinese herbal medicine and moth prevention. Since 1954, for 60 years, we have been accumulating Chinese wisdom - searching for unique Chinese medicine strategies, collecting natural plants, integrating Oriental philosophy, focusing on the mouth of Chinese people Cavity health. Integrating modern science and technology, new China is rooted in Chinese wisdom and modern science and technology. Gather the world's excellent oral care talents and resources, establish the "China intelligent oral care R & D center", and conduct in-depth research on traditional Chinese medicine and top-grade raw materials, so as to find out the root causes. Hired by Unilever in 1994. China toothpaste's products are supported by Unilever global R & D center, committed to excellent quality, and are domestic toothpaste brands recognized by FDI (International Dental Union). Zhonghua has 5 series and 10 varieties of toothpastes, including whitening, fresh breath, total effect, Chinese herbal medicine and mothproofing, forming a relatively complete product line. In June 2011, new products of the whole line of China were launched, and a new brand image was launched, which gave consumers a young and confident brand concept and transformed the brand from a relatively old image into a new brand image of a young and modern era.

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