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Lanbei liquor group is located in Taishang Industrial Park, Luan county, Tangshan City, Hebei Province, formerly known as Tangshan Guquan beverage factory. In July 1998, chairman Ni Chunlin rented Jidong brewery, an enterprise run by hazelnut Town, to establish Tangshan Guquan Brewery Co., Ltd. In January 2001, Tangshan liquor industry Co., Ltd. of Guangdong blue belt group was established in cooperation with Guangdong blue belt group, which introduced the reputation of blue belt group and the right to use the "Blue Lion" trademark, and achieved 50000 tons of beer production and sales in that year. In September of the same year, the sole proprietorship purchased the property right of the enterprise. In 2002, it invested 5 million yuan to transform the former Tangshan Jiuguan into a beverage factory, and the former Guquan beverage factory into a color printing and packaging factory, and registered its own brand, the "blue shell" trademark, with a beer production and sales volume of 72000 tons. On August 8, 2003, Hebei lambei Liquor Group Co., Ltd. was officially established, with an annual sales volume of 100000 tons. At the beginning of 2004, an additional 8 million yuan was invested to expand the capacity of the old plant, with an annual sales volume of 150000 tons. At the same time, the new plant was approved by the Hebei provincial key project office and started at the end of August of the same year. At the end of April 2005, the first phase project of the brewery with a design capacity of 300000 tons was officially completed and put into operation in Luanxian County, and the comprehensive annual production and sales volume of Xingshan plant and Luanxian new plant reached 300000 tons, realizing a leap forward development. On June 22, 2006, chairman Ni Chunlin successfully acquired the state-owned equity of Guangdong Zhaoqing blue belt brewery with a huge investment of 380 million yuan; in September of the same year, he purchased the state-owned property rights of Hubei blue belt Brewery Co., Ltd. with a total investment of 25 million yuan. On November 15, 2011, Ni's international rose industry Co., Ltd. was officially established in Zaoyang, Hubei Province. Since then, the group not only has 6 enterprises under its jurisdiction, including lanbei Liquor Group Co., Ltd. (Luanxian new factory), lanbei Liquor Group Co., Ltd. Luanxian branch, lanbei Liquor Group Sales Co., Ltd., Tangshan California Business Hotel Co., Ltd., Tangxia color printing and packaging Co., Ltd., Ni's International rose industry Tangshan Beverage Co., Ltd., but also has Zhaoqing blue belt Beer Co., Ltd The company has six enterprises: blue belt Beer Sales Co., Ltd., Hubei blue belt Beer Co., Ltd., blue belt beer Hubei Sales Co., Ltd., Hubei Weilida color printing and packaging Co., Ltd. and Ni's international rose industry Co., Ltd. On June 4, 2007, with the approval of the State Administration for Industry and commerce, Hebei lanbei Liquor Group Co., Ltd. was renamed "lanbei Liquor Group Co., Ltd." for short, "lanbei liquor group". At present, the company covers a total area of 757600 square meters, a building area of 3053000 square meters, has a total assets of 16630 million yuan, a total of 3250 employees, and has an annual production capacity of nearly one million tons of beer and beverage. With two strong brands of "blue shell" and "blue belt", the company has formed a comprehensive market competitiveness. The group company has advanced production equipment and strong technical R & D force, with 20 senior engineers and more than 300 engineers. "Blue shell" and "blue belt" products have passed the double certification of national product quality, international quality system, version change and upgrading, as well as the import and export health and Quarantine Registration. More than 100 beer varieties of classic series such as main brands "blue shell", "blue belt" and expanding brands "Blue Lion" have formed a complete framework of complementary advantages of high, medium and low-end products. "Blue shell" and "blue belt" products sell well in 30 provinces, cities, autonomous regions, Hong Kong, Macao and Taiwan, and are exported to Southeast Asia, South Africa, South Korea, Russia, Mongolia and other countries. In order to further build the quality brand, the group company vigorously implements the brand strategy. According to the three system standards of ISO9001 (quality management system), ISO14001 (environmental management system) and ISO22000 (food safety management system) issued by the international standardization organization, the group company is fully incorporated into the enterprise management, implements standardized, standardized operation and all-round quality control, and becomes the "three integrated" in China One of the beer enterprises certified by the system, Guangdong Zhaoqing blue belt beer enterprise has successively won the title of national food industry quality and efficiency enterprise. In June 2009, Lambert Wine Group launched a new brand development strategy according to the development trend of the beer industry. After technical research and repeated experiments, the first "blue belt 1844" high-end product was officially promoted and listed.

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