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TCL集团旗下著名彩电品牌，乐华品牌成立于1982年，是目前国内主要的消费类电子企业之一。自创立伊始就致力于科研创新和规模化经营，曾经研制出中国第一台42英寸壁挂式等离子彩电以及中国第一台纯平面彩电，产品远销国外90多个国家和地区。

1982年乐华品牌创立；

1984年引入松下生产线进行产能规模和质量水平的进一步提升；

1998年研制成功中国第一台42英寸壁挂式等离子彩电及中国第一台纯平面彩电；

1999年实现对欧、美、南非、澳洲等90多个国家和地区的出口，彩电出口量居全国第一；

2000年被评为“广州名牌产品”，同年销售额突破30亿元；

2003年5月28日广州数码乐华科技有限公司在广州经济技术开发区注册成立，由TCL控股（BVI）有限公司与南方科学城发展股份有限公司共同投资兴办。广州数码乐华的主营业务是：研制、开发、生产、销售乐华系列彩电，并提供相关技术咨询及其产品售后服务。自成立以来，在TCL集团原多媒体电子产业研发、采购、制造、物流和服务强大平台之上，从彩电业务入手塑造乐华品牌的市场地位和影响力，并实现了彩电产业的迅猛成长：

2004年数码乐华获得TCL集团管理创新奖，累计销量突破100万台，客户数突破2000个；数码乐华成立两年来，实现市场占有率230%的快速增长，被国内权威市场研究机构中怡康评为“2004中国彩电市场最具成长性品牌”；

2005年10月9日实现本年度累计销量100万台，历史累计销量突破200万台，年度总销量飙升至150万台，快速成长业绩创造了行业奇迹；全国共有26个销售分公司，精英员工队伍700余人，直发经销商3000家、销售网络覆盖全国；产品覆盖CRT、背投、液晶等10大系列计60多个型号。被人民日报社市场信息中心评为“中国消费者满意品牌”称号。

2009年乐华成为2009WTA广州国际女子网球公开赛官方唯一指定的液晶电视赞助商；同年12月，在行业相关调研机构的国内CRT电视月度销售统计数据中，乐华以15万台的销量勇夺当月全国第一;

2011年乐华成功签约“乐华电视2010绿色天使旅游小姐全国选拔大赛”冠军王莹小姐。同年9月，乐华成为2011WTA广州国际女子网球公开赛官方唯一指定的液晶电视赞助商。

2012年7月乐华电视率先响应国家节能产品惠民工程政策，一举推出了超过国家节能惠民工程最高能效指数的快乐3D产品阵营，包含快乐云3D电视、快乐智能3D电视和面向三四级市场的快乐蓝光3D电视，以及CCTV《乡约》爱心纪念版3D电视。同时在今年3月成功推出OKTV电视的基础上，又推出了OKTV电视家庭MV梦工厂快乐升级销售方案，实现了“快乐产品战略”下的产品全面大升级。

TCL Group's famous color TV brand, Lehua brand, was founded in 1982, is one of the major consumer electronics enterprises in China. Since its inception, it has been committed to scientific research, innovation and large-scale operation. It has developed China's first 42 inch wall mounted plasma color TV and China's first pure plane color TV. Its products are exported to more than 90 countries and regions abroad. In 1982, Lehua brand was founded; in 1984, Panasonic production line was introduced to further improve the production capacity and quality level; in 1998, China's first 42 inch wall mounted plasma color TV and China's first flat-panel color TV were successfully developed; in 1999, the export of color TV to more than 90 countries and regions including Europe, the United States, South Africa and Australia was realized, and the export volume of color TV ranked the first in China; in 2000, it was rated as "Guangzhou" State famous brand products ", with sales exceeding 3 billion yuan in the same year; Guangzhou Digital Lehua Technology Co., Ltd. was registered and established in Guangzhou Economic and Technological Development Zone on May 28, 2003, jointly invested and established by TCL holding (BVI) Co., Ltd. and South Science City Development Co., Ltd. The main business of Guangzhou Digital Lehua is to develop, develop, produce and sell Lehua series color TV sets, and provide relevant technical consultation and product after-sales service. Since its establishment, based on the powerful platform of TCL Group's original multimedia electronic industry R & D, procurement, manufacturing, logistics and service, we have created the market position and influence of Lehua brand from the perspective of color TV business, and achieved the rapid growth of color TV industry: in 2004, digital Lehua won the management innovation award of TCL group, with a total sales volume of more than 1 million sets and a number of customers of more than 2000; digital Lehua In the past two years since its establishment, it has achieved a rapid growth of market share of 230%, and was rated as "the most growing brand in China's color TV market in 2004" by zhongyikang, an authoritative market research institution in China; on October 9, 2005, it has achieved a cumulative sales volume of 1 million sets in this year, a cumulative sales volume of 2 million sets in history, and a total annual sales volume of 1.5 million sets, which has created a miracle in the industry; there are 26 nationwide The sales branch has more than 700 elite employees, 3000 direct distributors, and sales network covering the whole country. Its products cover more than 60 models in 10 series including CRT, rear projection and LCD. It was awarded the title of "Chinese consumer satisfaction brand" by the market information center of people's daily. In 2009, Lehua became the only official designated LCD TV sponsor of the 2009 WTA Guangzhou International Women's tennis open; in December of the same year, among the domestic CRT TV monthly sales statistics of relevant research institutions in the industry, Lehua won the first place in the country in that month with the sales volume of 150000 sets; In 2011, Lehua successfully signed a contract with Miss Wang Ying, winner of "Lehua TV 2010 Green Angel tourism Miss national selection competition". In September of the same year, Lehua became the only official designated LCD TV sponsor of the 2011wta Guangzhou International Women's tennis open. In July 2012, Lehua TV took the lead in responding to the national policy of energy-saving products benefiting the people, and launched a happy 3D product camp that exceeded the highest energy efficiency index of the national energy-saving and benefiting the people project, including happy cloud 3D TV, happy intelligent 3D TV, happy blue light 3D TV for three or four markets, and CCTV love Memorial 3D TV. At the same time, on the basis of the successful launch of oktv in March this year, the company also launched a happy upgrade sales plan for oktv family MV DreamWorks, realizing the overall product upgrade under the "happy product strategy".

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