TCL Group's famous color TV brand, Lehua brand, was founded in 1982, is one of the major consumer electronics enterprises in China. Since its inception, it has been committed to scientific research, innovation and large-scale operation. It has developed China's first 42 inch wall mounted plasma color TV and China's first pure plane color TV. Its products are exported to more than 90 countries and regions abroad. In 1982, Lehua brand was founded; in 1984, Panasonic production line was introduced to further improve the production capacity and quality level; in 1998, China's first 42 inch wall mounted plasma color TV and China's first flat-panel color TV were successfully developed; in 1999, the export of color TV to more than 90 countries and regions including Europe, the United States, South Africa and Australia was realized, and the export volume of color TV ranked the first in China; in 2000, it was rated as "Guangzhou" State famous brand products ", with sales exceeding 3 billion yuan in the same year; Guangzhou Digital Lehua Technology Co., Ltd. was registered and established in Guangzhou Economic and Technological Development Zone on May 28, 2003, jointly invested and established by TCL holding (BVI) Co., Ltd. and South Science City Development Co., Ltd. The main business of Guangzhou Digital Lehua is to develop, develop, produce and sell Lehua series color TV sets, and provide relevant technical consultation and product after-sales service. Since its establishment, based on the powerful platform of TCL Group's original multimedia electronic industry R & D, procurement, manufacturing, logistics and service, we have created the market position and influence of Lehua brand from the perspective of color TV business, and achieved the rapid growth of color TV industry: in 2004, digital Lehua won the management innovation award of TCL group, with a total sales volume of more than 1 million sets and a number of customers of more than 2000; digital Lehua In the past two years since its establishment, it has achieved a rapid growth of market share of 230%, and was rated as "the most growing brand in China's color TV market in 2004" by zhongyikang, an authoritative market research institution in China; on October 9, 2005, it has achieved a cumulative sales volume of 1 million sets in this year, a cumulative sales volume of 2 million sets in history, and a total annual sales volume of 1.5 million sets, which has created a miracle in the industry; there are 26 nationwide The sales branch has more than 700 elite employees, 3000 direct distributors, and sales network covering the whole country. Its products cover more than 60 models in 10 series including CRT, rear projection and LCD. It was awarded the title of "Chinese consumer satisfaction brand" by the market information center of people's daily. In 2009, Lehua became the only official designated LCD TV sponsor of the 2009 WTA Guangzhou International Women's tennis open; in December of the same year, among the domestic CRT TV monthly sales statistics of relevant research institutions in the industry, Lehua won the first place in the country in that month with the sales volume of 150000 sets; In 2011, Lehua successfully signed a contract with Miss Wang Ying, winner of "Lehua TV 2010 Green Angel tourism Miss national selection competition". In September of the same year, Lehua became the only official designated LCD TV sponsor of the 2011wta Guangzhou International Women's tennis open. In July 2012, Lehua TV took the lead in responding to the national policy of energy-saving products benefiting the people, and launched a happy 3D product camp that exceeded the highest energy efficiency index of the national energy-saving and benefiting the people project, including happy cloud 3D TV, happy intelligent 3D TV, happy blue light 3D TV for three or four markets, and CCTV love Memorial 3D TV. At the same time, on the basis of the successful launch of oktv in March this year, the company also launched a happy upgrade sales plan for oktv family MV DreamWorks, realizing the overall product upgrade under the "happy product strategy".
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