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雪姬在果酒行业中的票数：416 更新时间：2025-06-19

雪姬是哪个国家的品牌？「雪姬」是上海旺旺食品集团有限公司旗下著名品牌。该品牌发源于上海市，由创始人蔡总在1998年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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雪姬，始于1998年，颇具知名度的果酒品牌，上市公司旺旺集团旗下专业梅酒品牌，大型消费食品制造企业

旺旺集团出品雪姬梅酒生产于1998年，远销国内外多年。

旺旺集团的起源可追溯到位于台湾宜兰县罗东镇的宜兰食品工业股份有限公司。该公司成立于1962年，从事罐头食品的代工与外销，但当时为蔡衍明父亲蔡阿仕的朋友所经营。1976年经营权由蔡阿仕接手，年仅20岁而且学历只有国中毕业的蔡衍明自告奋勇参与公司的营运，隔年（1977年）蔡衍明即以总经理身份接掌经营权。1979年开始借由自创品牌“旺仔”重新开拓台湾市场。之后因看好日本米果的发展，而找上日本米果大厂岩琢制果代工，后来取得岩冢技术授权并推出“旺旺仙贝”获得较大的成功，广告宣传有效结合了台湾的民俗祭拜习惯，在台湾的市场占有率一路高涨。1983年，商标定名为“旺旺”。

借由与民间信仰结合的行销手法，旺旺陆续推出的新产品如“浪味仙”、“雪の月”、“旺仔小馒头”等皆有不错的成绩。蔡衍明于是计划将版图向台湾以外地区扩张，尤其是改革开放中的中国大陆。1989年便在中国注册了“旺旺”商标。1992年蔡衍明舍弃竞争日趋激烈的大陆沿海省份，到湖南长沙设厂，开始了旺旺在大陆的米果生意。

Xueji, started in 1998, is a well-known fruit wine brand. Wangwang group, a listed company, is a professional Meijiu brand. Wangwang group, a large consumer food manufacturer, produced Xueji Meijiu in 1998, which has been sold for many years at home and abroad. The origin of Wangwang group can be traced back to Yilan Food Industry Co., Ltd. located in Luodong Town, Yilan County, Taiwan. Founded in 1962, the company was engaged in the OEM and export of canned food, but at that time it was operated by a friend of CAI Yanming's father CAI as. Cai Yanming, who was only 20 years old and graduated from junior high school, took over the management right in 1976. The next year (1977), Cai Yanming took over the management right as general manager. In 1979, Wang Zai, a self-made brand, began to explore the Taiwan market again. After that, because of their optimistic attitude towards the development of Japanese rice fruits, they found a Japanese rice fruit factory, a rock cutting and fruit making foundry. Later, they obtained the technical authorization of rock mound and launched "Wangwang Xianbei". The advertising and publicity effectively combined with Taiwan's custom of folk worship, and the market share in Taiwan rose all the way. In 1983, the trademark was named "Wangwang". With the marketing method combined with folk belief, Wangwang has successively launched new products such as "wave flavor Fairy", "snow moon", "Wangzai steamed bun" and so on, which have achieved good results. Cai then planned to expand his territory beyond Taiwan, especially the mainland of China in the process of reform and opening up. In 1989, it registered "Wangwang" trademark in China. In 1992, Cai Yanming abandoned the increasingly competitive coastal provinces of the mainland and set up a factory in Changsha, Hunan Province, and started Wangwang's rice and fruit business in the mainland.

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