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SOFIT is a professional fast fashion leather women's shoes chain retail brand in China. In 2006, SOFIT officially penetrated the Chinese market and has opened hundreds of franchise stores in Beijing, Shanghai, Guangzhou, Chengdu, Chongqing and other major cities. As the leader of fast fashion, SOFIT (color non) is not only the key brand of fast fashion leather women's shoes in China, but also one of the few women's shoes brands in the world that apply fast fashion business model for excellent operation. The brand takes fast fashion DNA as the core to explore and develop, takes "fashion dynamic, product rich, updated fast and affordable" as the positioning, and takes product and brand value as the orientation With continuous development and exploration, the transmission has become the only choice for Chinese women to pursue fast fashion. Foshan color non Shoes Co., Ltd. is the global operation headquarters of color non brand. With the development strategy of "based on China and looking at the world", Foshan color non Shoes Co., Ltd. has been invested and registered in mainland China as the operation headquarters of mainland China. After years of development, it has become a comprehensive large-scale entity enterprise integrating the design, wholesale, retail and brand operation of women's shoes With precise market positioning, advanced sales concept and mature management system, it is rapidly rising in the domestic women's shoe industry and enjoys high reputation in the industry.

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