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Cixi Xinya Electric Co., Ltd., located in Cixi, an open coastal city of Zhejiang Province, is an entity enterprise integrating science, industry and trade. Founded in 1989, with a history of 20 years, the company is a professional research, development and production enterprise of "Yale" brand, i.e. hot electric water heater and electric faucet. It has strong production strength and technical development capacity. Its products currently cover all major cities in China and are exported to some countries in Southeast Asia. It is widely trusted and praised by users and distributors. The production strategy of Xinya company: large scale centralized production, introduction of production lines of important production elements, high salary employment and high standard training of technical personnel, implementation of the strategic idea of full-time production and implementation of detailed positioning of standard responsibilities; establishment of new product development plan and special funds, establishment of new high-quality R & D team. New Asia company emphasizes market competition strategy, production strategy and win-win strategy. The senior management of New Asia has put forward a strategic idea different from the traditional model, and through repeated demonstration and experiments, has formulated a new corporate strategy that new Asia will be proud of. This will be a historic qualitative leap for new Asians and even the whole industry. New Asia company's market competition strategy: make more favorable sales policies for marketing behavior, conduct detailed analysis and positioning from the end market, and the market operation policy will be new and attractive. Win win strategy of Xinya company: win win marketing is a kind of original and simple marketing philosophy and marketing method, and it is also a new trend in the near future. It will certainly cause the renewal and development of people's marketing concept, marketing consciousness, marketing method and marketing behavior. New Asia's win-win strategy is based not only on the behavior of the company, but also on all the marketing networks of New Asia's products. Today's New Asia Electric is bathing in the spring breeze of the new century, taking continuous innovation as the driving force, and gradually developing to a large-scale, professional and international level; taking a new attitude, it is participating in business exchanges and cooperation in the domestic and international market fields, and making great efforts for the global electrical modernization construction.

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