太平鸟品牌怎么样 申请店铺

太平鸟服饰集团是以国际领先的“快时尚虚拟联合”经营模式和以服饰品牌的创意、设计、营销为主体，多元化发展国际加工贸易、商业投资产业为两翼的综合性集团，员工人数达5680余人。

1996年至今，太平鸟一直位列全国服装行业销售收入和利润双百强单位，2000年起太平鸟荣登宁波市百强企业、浙江省百强私营企业、全国民营企业500强之列、宁波市纳税50强(34位),“太平鸟品牌”也被先后授予“中国名牌”、“中国驰名商标”等荣誉称号。太平鸟的服装产业，公司一直保持着40~50%的高速增长，全国营销网络也已超2400，2011年集团实现经营收入68亿元人民币，销售规模位居全国服装企业前10位。

“太平鸟”品牌是在1995年创立的。品牌创立后首先面临的问题就是品牌产品的定位问题。于是我们开始走访国内外各个服装市场，以收集灵感。最终，受国外及香港休闲品牌的启发，并对比了国内外市场的具体情况后，我们发现，当时的男装市场遍布正装，休闲概念的服装鲜有人做，而当时在国外，休闲风正方兴未艾。我们敏锐地感觉到，随着我国经济社会的发展，人们的生活将更加丰富多彩，正装显然难以满足大家对出入不同场合的全面需求。因此，太平鸟最终选定了休闲男装作为自己的主打产品方向，这开创了其时行业之先。这其中，尤以我们的休闲衬衫更加出名。款式多样、色彩各异的个性，为太平鸟赢得了市场，也为公司赢取了发展的先机。是为太平鸟创立后的第一个重大发展转折点。

经后续公司不断地发展，品牌女装作为太平鸟集团的主营业务，品牌

集团VI服装一直是太平鸟集团发展的根本和支柱，致力于“让每个人享受时尚的乐趣”。经过多年的培育和发展，太平鸟的服装板块已形成了多公司(太平鸟时尚女装公司、太平鸟风尚男装公司、太平鸟股份有限公司、魔法风尚、乐町、以及贝斯堡公司等)、多品牌(“太平鸟”、“贝斯堡”、“魔法风尚”、“帕加尼、乐町”等)、多系列(COLLECTION、TRENDY、JEANS等)共同发展的良好态势。

其公司培养了一支具有敏锐时尚触觉、紧随国际流行趋势的设计师队伍，每年推向市场的服装高达7000款，并在服装界创立了独特的“快时尚虚拟化”品牌服装发展模式。截止2010年底，太平鸟集团旗下各品牌服装公司在全国各地发展的自营及代理加盟门店已突破1800家，其中单体面积超过1000平方米的旗舰店就达到几十家，经营产值达到23.21亿元，同时以“魔法风尚”为主要载体的网上B2C电子商务发展也初见成效，为集团品牌服装业未来全方位发展打下了良好的基础。

集团将继续加大对品牌服装的投入，推进服装品牌、研发、营销、产业链整合等各方面综合能力的提升。继续坚持以“设计带动品牌发展”的创意经济理念，通过在国外建立设计公司或平台、甚至收购相关的国外设计机构，保持产品设计优势。公司将实施“陆空海”立体发展的渠道战略(陆，即传统实体店铺;空，即网上电子购物;海，即未来的海外市场)，确保每年有效网点增加300家，同时将适时启动国际一流明星担任品牌代言人计划，进一步提升太平鸟品牌在时尚界的影响力及美誉度，实现国内第一时尚服饰品牌的目标。此外，在现有产业基础上，依据“工业贸易”产业的特点，进一步推进该产业的整合，通过对其合理的工业布局、理顺运营机构，建成与集团投资发展、现有主业互补，并在集团全局形成新模式的“工业贸易产业群”。同时抓住国内经济发展有利时机，发挥集团品牌优势、产业优势、资金优势、人才优势等开展项目投资和股权投资，带动集团整体规模的发展。特别是在已成功运作多种业态的“商业广场”项目领域，要推进在该领域的品牌开发管理水平，形成集团另一商业品牌，构筑集团发展的新动力源，赢取企业发展的先机。预计到2010年底，集团将实现销售收入突破50亿的目标，主营板块业务要在资本市场上有所作为，为公司发展的提速提供有益的助力。

共享时尚空间、成功驾御未来

——太平鸟企业文化

一、企业的愿景

前期愿景：争创中国第一时尚品牌远期愿景：打造国际知名的大型时尚产业集团，做中国的世界品牌

终极愿景：经营永续、品牌永恒

二、企业价值观体系

价值基础诚信：诚信是太平鸟文化的核心

感恩：感恩报恩是太平鸟做人的原则

尊重：建立相互尊重的太平鸟文化

合作：共赢是太平鸟人做事的原则

分享：与别人分享智慧是太平鸟的力量

创新：创新是太平鸟事业发展的灵魂

太平鸟女装的品牌发展最为迅速。以市场细分为基点，以市场需求为导向，太平鸟[1]独创了具有中国特色的服装细分概念。原先典雅的“COLLECTION”、富有艺术气质的“TREDY”、随性的“JEANS”、魔幻东京的“乐町”，一度成为女装旗下相辅相成的四款系列。然而，市场的反应是，四个系列涵盖了16岁到30岁的女性市场。如此细分的年龄层跨度，让太平鸟在系列的品牌运营上动起了脑筋。

太平鸟服饰品牌“倡导时尚理念、引领时尚生活”的企业使

命，紧紧把握时尚潮流发展主线，立志将“太平鸟”打造成为“中国第一时尚品牌”，并以国际知名的大型时尚产业集团和中国的世界品牌为企业的远期发展愿景，成为中国大众时尚界的一面旗帜。

1.1989年4月太平鸟集团的前身梦迪斯制衣厂成立;

2.1990-1995年梦迪斯制衣厂先后更名为佳佳服饰工业有限公司、鹏派服饰有限公司

、鹏派集团有限公司等;

3.1995年正式成立宁波太平鸟集团有限公司，并于2004年12月改制为“宁波太平鸟股份有限公司”;

4.2000年成立宁波太平鸟进出口有限公司;

5.2001年9月成立太平鸟时尚女装有限公司;

6.2001年12月成立宁波盛邦服装有限公司;

7.2003年8月成立太平鸟宜昌集团有限公司;

8.2003年12月成立宁波中通投资发展有限公司;

9.2005年7月成立宁波盛邦进出口有限公司;

太平鸟设计团队吸收全球先进时尚理念，捕捉国际流行元素，逐步形成独具时尚特色和创新理念的Collection、Trendy、Jeans、乐町;产品系列。以“时尚、舒适、真诚、专业、高效”的营运服务等领先优势，使产品赢得了广大目标消费群的青睐。魔法风尚在太平鸟产品优势的基础上，利用网络渠道向目标消费群体提供太平鸟服饰、时尚资讯和传递时尚理念。用线下多年积累的用户体验经验、客户价值理念结合网络购物方便快捷等特点，逐渐形式魔法风尚自有的网络购物用户体验;用线下十几年积累的供应链关系，形成领先同行的产品周期;用太平鸟强大的时尚敏感度和把握能力，传递权威的时尚资讯。

作为太平鸟集团的主营业务，时尚服饰是太平鸟发展的根本和支柱。定位在20—30岁的年轻消费群体，太平鸟服饰坚持以时尚、平价、多款为发展特色，立志于“让每个人享受时尚的乐趣”为企业发展使命。经过多年培育，太平鸟服饰板块已形成多公司(太平鸟时尚女装公司、男装公司、乐町公司、HP公司、魔法风尚以及贝斯堡公司等)、多品牌(“太平鸟”、“HP”、“乐町”、“贝斯堡”、“魔法风尚”、“MINIPEACE”等)、多系列(COLLECTION、TRENDY、JEANS等)共同发展的良好态势。

太平鸟培养了一大批具有敏锐时尚触觉、紧随国际流行趋势的设计师队伍，聘请国际时尚专家，设立研发机构，每年推向市场的服装高达9000余款，强大的创意设计研发能力使其在业界创立了独具特色的中国式“快时尚虚拟联合”品牌服装发展模式。为此，太平鸟服饰先后荣获了“最佳创意大奖”、“服装品牌价值大奖”等一系列殊荣，稳居中国服饰规模前十位。

截止2011年底，太平鸟集团旗下各品牌服装公司在全国各地发展的自营及代理加盟门店已突破2400家，同时以“魔法风尚”为主要载体的网上B2C电子商务发展已崭露头角。集团品牌服装业未来的全方位发展已定好良好的框架。

Taiping bird clothing group is a comprehensive group with the international leading "virtual union of fast fashion" business model and the innovation, design and marketing of clothing brand as the main body, diversified development of international processing trade and commercial investment industry as the two wings, with more than 5680 employees. Since 1996, taipingbird has been ranked among the top 100 enterprises in terms of sales revenue and profit in the national garment industry. Since 2000, taipingbird has been ranked among the top 100 enterprises in Ningbo, the top 100 private enterprises in Zhejiang Province, the top 500 private enterprises in China, and the top 50 (34) taxpayers in Ningbo. Taipingbird brand has also been awarded the honorary titles of "China famous brand" and "China famous brand". Taipingbird's clothing industry, the company has maintained a 40-50% high-speed growth, the national marketing network has also exceeded 2400 in 2011, the group's operating income of 6.8 billion yuan, the sales scale ranked the top 10 clothing enterprises in the country. "Taiping bird" brand was founded in 1995. After the establishment of brand, the first problem is the positioning of brand products. So we began to visit various clothing markets at home and abroad to collect inspiration. Finally, inspired by foreign and Hong Kong leisure brands, and compared the specific situation of domestic and foreign markets, we found that the men's clothing market at that time was full of formal clothing, and the concept of leisure clothing was rarely done by people, while at that time, the leisure style was in the ascendant in foreign countries. We have a keen sense that with the development of China's economy and society, people's life will be more colorful, and formal dress obviously can't meet everyone's all-round needs for different occasions. Therefore, Taiping bird finally chose leisure men's wear as its main product direction, which created the first industry at that time. Among them, our casual shirts are more famous. With various styles and colors, Taiping bird has won market and development opportunities for the company. It is the first major development turning point for Taiping bird. After the continuous development of the follow-up company, as the main business of Taiping bird group, brand group VI clothing has always been the fundamental and pillar of the development of Taiping bird group, committed to "let everyone enjoy the fun of fashion". After years of cultivation and development, taipingniao's clothing sector has formed many companies (taipingniao fashion women's clothing company, taipingniao fashion men's clothing company, taipingniao Co., Ltd., magic fashion, leding, and beisburg company, etc.), multiple brands (taipingniao, beisburg, magic fashion, Pagani, leding, etc.), multiple series (collection, trend, etc.) , jeans, etc.). The company has trained a team of designers who have a keen sense of fashion and follow the international fashion trend. Each year, it has launched 7000 kinds of clothing to the market, and has created a unique "fast fashion virtualization" brand clothing development mode in the clothing industry. By the end of 2010, there were more than 1800 self operated and agent franchised stores developed by taipingbird group's brand clothing companies in various parts of the country, including dozens of flagship stores with a single area of more than 1000 square meters, with an operating output value of 2.321 billion yuan. Meanwhile, the development of Online B2C e-commerce with "magic fashion" as the main carrier has also achieved initial results, serving as the group's brand clothing industry In the future, all-round development has laid a good foundation. The group will continue to increase investment in brand clothing, and promote the improvement of comprehensive capabilities in clothing brand, R & D, marketing, industrial chain integration and other aspects. Continue to adhere to the concept of "design drives brand development" in the creative economy, through the establishment of design companies or platforms in foreign countries, or even the acquisition of relevant foreign design institutions, to maintain the advantages of product design. The company will implement the channel strategy of "land, air and sea" three-dimensional development (land, i.e. traditional physical stores; air, i.e. online e-shopping; Haihai, the future overseas market), will ensure that the number of effective outlets will increase by 300 every year, and will timely launch the international first-class star as brand spokesperson plan, further enhance the influence and reputation of Taiping bird brand in the fashion industry, and achieve the goal of the first fashion clothing brand in China. In addition, on the basis of the existing industries, according to the characteristics of the "industrial trade" industry, further promote the integration of the industry, through its reasonable industrial layout, rationalization of the operation organization, build a "industrial trade industry group" complementary to the group's investment development and existing main businesses, and form a new model in the overall situation of the group. At the same time, seize the favorable opportunity of domestic economic development, give full play to the group's brand advantage, industrial advantage, capital advantage, talent advantage, etc. to carry out project investment and equity investment, and promote the development of the group's overall scale. Especially in the field of "commercial plaza" project, which has successfully operated various business forms, we should promote the level of brand development and management in this field, form another commercial brand of the group, build a new power source for the group's development, and win the opportunity of enterprise development. It is expected that by the end of 2010, the group will achieve the goal of sales revenue exceeding 5 billion yuan. The main business sector should make a difference in the capital market and provide useful assistance for the company's development. Sharing fashion space and driving the future successfully -- taipingbird corporate culture I. corporate vision early vision: striving for China's first fashion brand long-term vision: building an internationally renowned large fashion industry group and becoming China's world brand ultimate vision: sustainable operation, brand eternity II. Corporate values system value foundation integrity: integrity is the core of taipingbird culture gratitude : gratitude and gratitude is the principle of Taiping bird's life. Respect: establish mutual respect of Taiping bird culture cooperation: win-win is the principle of Taiping Bird People's work. Sharing wisdom with others is Taiping bird's power innovation. Innovation is the soul of Taiping bird's career development. The brand development of Taiping bird women's wear is the fastest. Based on market segmentation and guided by market demand, taipingbird [1] has created a unique concept of clothing segmentation with Chinese characteristics. The original elegant "collection", artistic "tredy", casual "jeans" and magic Tokyo "Le Ting" once became the complementary four series of women's wear. However, the market reaction is that four series cover the women's market from 16 to 30 years old. Such a detailed age span has made Taiping bird think about the brand operation of the series. The enterprise mission of taipingbird clothing brand is to "advocate fashion concept and lead fashion life". It firmly grasps the main line of fashion trend development and is determined to build taipingbird into "China's first fashion brand". It also takes the long-term development vision of the internationally famous large fashion industry group and China's world brand as the enterprise and becomes a flag of China's mass fashion industry. 1. In April 1989, the predecessor of taipingbird group, mengdis garment factory, was established; 2. From 1990 to 1995, mengdis garment factory was renamed Jiajia Clothing Industry Co., Ltd., Pengpai Clothing Co., Ltd., Pengpai Group Co., Ltd., etc.; 3. In 1995, Ningbo taipingbird Group Co., Ltd. was formally established, and was transformed into "Ningbo taipingbird Co., Ltd." in December 2004; 4. Ningbo taipingbird import and Export Co., Ltd. was established in 2000; 5. Taipingbird fashion women's wear Co., Ltd. was established in September 2001; 6. Ningbo Shengbang Clothing Co., Ltd. was established in December 2001; 7. Taipingbird Yichang Group Co., Ltd. was established in August 2003; 8. Ningbo Zhongtong investment Development Co., Ltd. was established in December 2003; 9. Ningbo Shengbang import and Export Co., Ltd. was established in July 2005; Taiping bird design team absorbs the world's advanced fashion concepts, captures international popular elements, and gradually forms a collection, trendy, jeans, and Le Ding; product series with unique fashion characteristics and innovative concepts. With the leading advantages of "fashion, comfort, sincerity, professionalism and efficiency", the products have won the favor of the target consumers. Based on the advantages of Taiping bird products, magic fashion provides Taiping bird clothing, fashion information and fashion ideas to the target consumer groups through network channels. With the user experience experience and customer value concept accumulated for many years offline, combined with the convenience and rapidity of online shopping, it gradually forms its own online shopping user experience of magic fashion; with the supply chain relationship accumulated for more than ten years offline, it forms the product cycle of leading peers; with the strong fashion sensitivity and grasp ability of Taiping bird, it transmits authoritative fashion information. As the main business of Taiping bird group, fashion clothing is the fundamental and pillar of Taiping bird development. Located in the 20-30-year-old young consumer groups, Taiping bird clothing adheres to the development characteristics of fashion, parity and multiple styles, and is determined to "let everyone enjoy the fun of fashion" as the development mission of the enterprise. After years of cultivation, taipingbird clothing sector has formed a good joint development of many companies (taipingbird fashion women's clothing company, men's clothing company, leding company, HP company, magic fashion, and beisburg company, etc.), multi brands (taipingbird, HP, leding, beisburg, magic fashion, miniface, etc.), and multi series (collection, trend, jeans, etc.) Situation. Taiping bird has trained a large number of designers with keen fashion sense and following the international fashion trend, hired international fashion experts, set up research and development institutions, and launched more than 9000 kinds of clothing to the market every year. Its strong creative design and development ability has made it create a unique Chinese style "fast fashion virtual union" brand clothing development mode in the industry. For this reason, taipingbird clothing has won a series of awards such as "Best Creative Award" and "clothing brand value award", ranking the top 10 in China's clothing scale. By the end of 2011, the number of self operated and agent franchised stores of various brand clothing companies under Taiping bird group has exceeded 2400, and the development of online B2C e-commerce with "magic fashion" as the main carrier has emerged. A good framework has been established for the future development of the group's brand clothing industry.

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