MamyPoko妈咪宝贝品牌怎么样 申请店铺

1995年12月，尤妮佳株式会社与国内知名企业上海家化（集团）有限公司、日本著名的伊藤忠商事株式会社及伊藤忠（中国）集团有限公司四方合资成立了上海尤妮佳有限公司，从此开始了在中国的事业。2001年11月，为了不断满足消费者的需求，扩大在中国的事业，尤妮佳株式会社与日本伊藤忠商事株式会社共同投资成立了尤妮佳生活用品（中国）有限公司，专门生产纸尿裤系列产品，把中国事业推向新的高点。

2002年4月，为了适应日益扩大的销售网络的需要，尤妮佳株式会社独资成立了尤妮佳生活用品服务（上海）有限公司，以市场营销和售后服务为主旨，服务于中国市场，并传导优质的生活理念。上海尤妮佳秉承了日本尤妮佳“NOLA&DOLA”的企业理念，在产品投放中国市场之前就采用各种市场调查手段充分掌握了消费者的需求，并且通过引进与日本同步的先进生产技术和设备，生产出高技术含量、适合中国消费者需要的“苏菲”品牌妇女生理卫生用品。在“创造与革新、主人翁、挑战、领导、公平竞争”的企业精神的熏陶下的优秀的营销队伍，先进的营销理念，国际化的营销手段、前瞻性的营销战略使得上海尤妮佳能够在市场激烈竞争的大环境中创造了不凡的销售业绩。苏菲品牌不仅在市场份额上居领先地位，还获得“2004年度中国妇女用品市场产品质量用户满意首选第一品牌”的荣誉，并在上海、北京、成都持续保持第一品牌地位（根据AC尼尔森历年统计数据材料）。

这一切都充分体现了尤妮佳“把新导入市场的产品培育成为第一品牌”的营销理念。2000年10月，公司又成功推出了育儿用品—“妈咪宝贝”纸尿裤，一上市就受到消费者欢迎，销售业绩稳步攀升，一跃成为中国几大主力的婴儿纸尿裤品牌之一。凭借着“苏菲”、“妈咪宝贝”这两大拳头产品，尤妮佳销售业绩在短短几年内实现高速增长。2004年销售额同1997年相比增长了1500%。连续几年进入上海工业企业500强。

目前，尤妮佳已相继在北京、广州、武汉、沈阳、成都、济南设立了分公司，把销售网络扩展到全国一百多个城市。从1995年到2005年，上海尤妮佳迎来了开创事业的整整10个年头。尤妮佳能在中国得以迅速的发展和取得骄人的业绩，得益于迅速发展的中国经济和日臻完善的投资环境，得益于当地政府、全国的消费者以及社会各界的支持。尤妮佳将以此为契机，回报消费者、股东、客户、员工、社会的期待，为最大化的价值作为公司努力的目标，以一流品质、一流技术、一流品牌为发展基石，争取成为21世纪中国生活消费品的支柱企业，为广大的中国消费者创造更高的生活品质。
品牌理念：

妈咪宝贝将妈妈的爱化为有形，随时随地贴心呵护宝宝成长，是您值得信赖的好伙伴，让宝宝犹如在妈妈怀抱中一样舒适，妈妈从宝宝绽放的笑脸里体会到更多幸福瞬间。为了那些希望自己的宝宝成长为感受丰富、惹人喜爱的人，而愿意倾注全部母爱的妈妈，妈咪宝贝通过对宝宝身心的深入了解开发出各种独特的功能，保护宝宝小屁屁健康，宝宝舒适愉悦，妈妈更安心。
人性化设计：

妈咪宝贝站在妈妈的角度为宝宝悉心考虑，针对宝宝各个成长阶段的不同生理特点和需求，为各种尺寸的纸尿裤贴心设计了不同的功能，从而更人性化地满足各个成长阶段宝宝的需求。

In December 1995, UNIKA Co., Ltd. jointly established Shanghai UNIKA Co., Ltd. with famous domestic enterprises Shanghai Jiahua (Group) Co., Ltd., Japan's famous Itochu Business Co., Ltd. and Itochu (China) Group Co., Ltd., and started its business in China. In November 2001, in order to continuously meet the needs of consumers and expand its business in China, UNIKA Co., Ltd. and Itochu Co., Ltd. of Japan jointly invested and established UNIKA daily necessities (China) Co., Ltd., which specializes in the production of diaper series products, pushing China's business to a new high. In April 2002, in order to meet the needs of the expanding sales network, UNIKA Co., Ltd. established UNIKA daily necessities Service (Shanghai) Co., Ltd. with the theme of marketing and after-sales service, serving the Chinese market and transmitting the high-quality life concept. Based on the corporate philosophy of Japan's "Nola & Dola", Shanghai younega has fully grasped the needs of consumers by various means of market research before the products are put into the Chinese market, and has produced "Sophie" brand women's physiological and health products with high technology content and suitable for the needs of Chinese consumers through the introduction of advanced production technology and equipment synchronized with Japan. Under the influence of the enterprise spirit of "creation and innovation, master, challenge, leadership and fair competition", the excellent marketing team, advanced marketing concept, international marketing means and forward-looking marketing strategy enable Shanghai younega to create extraordinary sales performance in the environment of fierce market competition. Sophie brand not only takes the leading position in market share, but also wins the honor of "the first brand of product quality and user satisfaction in China's women's products market in 2004", and continues to maintain the first brand position in Shanghai, Beijing and Chengdu (according to AC Nielsen statistical data over the years). All of these fully reflect the marketing concept of "cultivating new products into the market as the first brand". In October 2000, the company successfully launched "Mummy Baby" diapers, which were popular with consumers as soon as they went on the market. The sales performance rose steadily and became one of the major baby diaper brands in China. With "Sophie" and "Mummy Baby" as two major products, Eunice's sales performance has achieved rapid growth in just a few years. Sales in 2004 increased by 1500% compared with 1997. It has been one of the top 500 industrial enterprises in Shanghai for several years. At present, Eunice has successively set up branches in Beijing, Guangzhou, Wuhan, Shenyang, Chengdu and Jinan, expanding its sales network to more than 100 cities nationwide. From 1995 to 2005, Shanghai Eunice ushered in a full 10 years of pioneering work. Eunice canon has made rapid development and remarkable achievements in China, benefited from the rapid development of China's economy and the increasingly perfect investment environment, and benefited from the support of the local government, national consumers and all sectors of society. Eunice will take this opportunity to repay the expectations of consumers, shareholders, customers, employees and the society, take the maximization of value as the goal of the company's efforts, take first-class quality, first-class technology and first-class brand as the development cornerstone, strive to become a pillar enterprise of China's consumer goods in the 21st century, and create a higher quality of life for the majority of Chinese consumers. Brand concept: Mummy Baby transforms the love of her mother into tangible, caring for her baby's growth anytime and anywhere. It's a good partner you can trust, making her as comfortable as in her arms. Her mother can experience more happy moments from her baby's smiling face. For those who want their baby to grow up to be rich and likeable, and are willing to pour all their mother's love into the mother, Mummy Baby develops various unique functions through in-depth understanding of the baby's body and mind, to protect the baby's small butt health, baby's comfort and pleasure, and mother's more secure. Humanized design: from the perspective of mother, Mummy Baby carefully considers the baby, designs different functions for diapers of various sizes according to the different physiological characteristics and needs of the baby in each growth stage, so as to meet the needs of the baby in each growth stage more humanized.

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