Overstock品牌怎么样 申请店铺
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成立于1999年，美国知名在线购物网站，世界著名的尾货处理网商，在线销售品牌折扣商品尾货的上市公司
Overstock是一家在线销售品牌折扣商品尾货的公司，于1999年上线。Overstock主要销售的商品包括家庭用品、珠宝、电子产品、服装、图书、和音像制品。在为消费者提供便宜的品牌商品的同时，Overstock也为其供应商处理了令人头疼的尾货。公司与索尼、惠普等供应商建立了良好的关系。公司使用overstock.com(美国) 以及其短域名o.co(国际)的平台来销售产品，同时公司架设了o.info网站， 用来作为产品点评和提供购买指导的网站。此外，公司还有汽车(年盈利1百万美元左右，是 对于公司的主要业务和顾客的需求都有益的副业务 )、旅游（和priceline网站相连， 基本盈亏平衡）、保险(基本盈亏平衡)、B2B等业务。
在尾货市场之中，原本供给与需求都极度分散化，交易双方的搜索成本也很高：买家需要很大的努力才能找到销售他所中意的商品的卖家，卖家也很难通过自有的渠道为自己难以出手的商品找到合适的买家。Overstock使用互联网平台来连结供应商和顾客的业务就变得十分受买卖双方欢迎: 供应商受益于这个快捷便利的清仓渠道，而顾客可以足不出户就廉价买到品牌商品。随着顾客对网购的逐渐接受，未来顾客网购清仓商品的需求也会继续增长。作为行业中的龙头企业， Overstock公司会优先受益于增长的需求. 然而，这个行业的竞争也日趋激烈，电商中的亚马逊、Ebay， 实体商店中的沃尔玛，同类尾货销售网站smartbargins， 二手货私人交易网站Rue Lala和GiltGroupe等都是Overstock强有力的竞争对手。这些竞争导致Overstock的净利润率维持在很低的水平上，甚至长时间赔钱经营。
Founded in 1999, overstock, a well-known online shopping website in the United States, a world-famous online tailstock processing company, is a listed company that sells the tailstock of brand discount goods online. It went online in 1999. Overstock mainly sells household goods, jewelry, electronic products, clothing, books, and audio-visual products. While providing consumers with cheap brand products, overstock also handles the headache tail goods for its suppliers. The company has established good relations with Sony, HP and other suppliers. The company uses overstock.com (U.S.) and its short domain o.co (International) platform to sell products. At the same time, the company has set up o.info website as a website for product reviews and purchase guidance. In addition, the company also has automobile (annual profit of about $1 million, which is a subsidiary business beneficial to the company's main business and customer demand), tourism (connected with Priceline website, basic profit and loss balance), insurance (basic profit and loss balance), B2B and other businesses. In the tail market, the original supply and demand are extremely decentralized, and the search cost of both sides of the transaction is also high: the buyer needs a lot of effort to find the seller who sells the goods he likes, and the seller is also difficult to find the right buyer for the hard to sell goods through their own channels. Overstock's use of the Internet platform to connect suppliers and customers has become very popular with buyers and sellers: suppliers benefit from this quick and convenient clearing channel, while customers can buy brand goods cheaply without leaving home. With the gradual acceptance of online shopping by customers, the demand for clearance commodities will continue to grow in the future. As a leading enterprise in the industry, overstock will benefit from the growing demand preferentially. However, the competition in this industry is also increasingly fierce. Amazon and eBay in e-commerce, Wal Mart in physical stores, smartbargins, rue Lala and giltgroupe are all strong competitors of overstock. As a result of these competitions, overstock's net profit margin remained at a very low level and even lost money for a long time.
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