Anmum安满品牌怎么样 申请店铺

安满是新西兰国内较大的企业集团同时也是世界知名的乳品原料供应者——恒天然集团旗下品牌。恒天然集团是全球公认的乳品科技领导者，拥有众多的世界顶尖乳品品牌，如闻名世界的Anchor黄油、在中国也非常有名的Mainland黄油和乳酪，亚太区闻名的安怡和安满、新西兰国内很受欢迎的冰淇淋品牌TipTop。

安满系列的第一个产品是孕妇奶粉，1995年在马来西亚面世。同年就进入了中国市场。1999年在马来西亚推出了适合1岁及3岁以上儿童的成长系列奶粉。2001年，推出了婴幼儿系列配方奶粉，构成了一个完整的喂哺体系。

安满奶粉在十几年的时间里获得了巨大成功。其中，孕妇奶粉在亚太地区享有很高的声誉，是孕妇奶粉的市场领导品牌。它富含的高叶酸，以及其他均衡的营养、清淡的口感，获得了妈妈们的广泛认可。在中国，它是第一个出现在市场上的孕妇配方奶粉，也是第一个对孕妇进行叶酸摄入教育的孕妇奶粉品牌。

继孕妇奶粉的成功之后，安满?推出了含独有的Nutri-Q脑部发育系统的婴幼儿及儿童成长系列配方奶粉，创建了完整的安满?喂哺体系。

安满不但提供给中国消费者高品质的婴幼儿配方奶粉，同时也将“营养＋激发”的全新育儿理念介绍给中国的年轻父母。

恒天然集团在中国：

恒天然集团从1982年起即开始进入并致力服务于中国市场，至今已有20余年，并伴随新西兰乳业的整合进程，相继以新西兰乳品局、新西兰乳品原料、安佳乳品公司等名称形象出现，并于2005年，在上海注册并成立了恒天然商贸（上海）有限公司，并在北京、广州设有分公司。

恒天然中国作为恒天然集团独立的战略业务单位，其新的中国战略已转移到“植根于中国乳业、作中国乳业的参与者”上来，其目标是在中国构建全面的、覆盖从“牧场到消费者”整个供应链的本地业务，即全面参与从养殖、牛奶收集，到加工直至消费品的营销以及餐饮业务。主要包括四块业务：消费品业务，乳品原料业务，餐饮业务及牧场。

Anman is a large domestic enterprise group in New Zealand and a brand of Fonterra group, a world-famous supplier of dairy raw materials. Fonterra group is a recognized dairy technology leader in the world, with many top dairy brands in the world, such as anchor butter, mainland butter and cheese which are also very famous in China, Anyi and Anman which are famous in the Asia Pacific region, and tiptop, which is a popular ice cream brand in New Zealand. The first product of enman series is milk powder for pregnant women, which was launched in Malaysia in 1995. It entered the Chinese market in the same year. In 1999, a growing series of milk powder suitable for children aged 1 and over was launched in Malaysia. In 2001, a series of infant formula milk powder was launched, forming a complete feeding system. Anman milk powder has achieved great success in more than ten years. Among them, pregnant milk powder enjoys a high reputation in the Asia Pacific region and is the market leading brand of pregnant milk powder. It is rich in high folate, as well as other balanced nutrition, light taste, widely recognized by mothers. In China, it is the first maternity formula to appear on the market, and also the first maternity formula brand to educate pregnant women about folic acid intake. After the success of pregnant women's milk powder, Anman? Launched a series of infant and child growth formula with unique nutri-q brain development system, and created a complete Anman? Feeding system. Anman not only provides Chinese consumers with high-quality infant formula, but also introduces the new concept of "nutrition + stimulation" to Chinese young parents. Fonterra group in China: Fonterra group has been in China since 1982 and has been committed to serving the Chinese market for more than 20 years. With the integration process of New Zealand dairy industry, Fonterra group has successively appeared under the names of New Zealand dairy Bureau, New Zealand dairy raw materials and Anja dairy company. In 2005, Fonterra group registered and established Fonterra Trading (Shanghai) Co., Ltd. in Shanghai, And has branches in Beijing and Guangzhou. As an independent strategic business unit of Fonterra group, Fonterra China's new China strategy has been transferred to "taking root in China's dairy industry and being a participant in China's dairy industry". Its goal is to build a comprehensive local business covering the whole supply chain from "ranch to consumer", that is, to fully participate in the marketing from breeding, milk collection, processing to consumer goods And catering business. It mainly includes four businesses: consumer goods business, dairy raw materials business, catering business and ranch.

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