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创业于1848年的老凤祥已走过了160个春秋，是中国首饰业的世纪品牌。

老凤祥银楼是国内唯一的由一个半世纪前相传至今的百年老店。上海老凤祥有限公司正是由创始于1848年的老凤祥银楼发展沿革而来，其商标“老凤祥”的创意，也源于老凤祥银楼的字号。

老凤祥公司已发展成为集科工贸于一体，拥有老凤祥银楼有限公司、老凤祥首饰研究所有限公司、老凤祥珠宝首饰有限公司、老凤祥钻石加工中心有限等20多家子公司，首饰厂、银器厂、礼品厂、型材厂四个专业分厂，以及60余家连锁银楼、300多家专卖店和1000多家经销商的大型首饰企业集团。

“立足上海，辐射全国，走向世界”。多年来老凤祥公司坚持走品牌经营之路，通过连锁银楼、形象专柜、特约经销店、专卖店、区域代理等渠道其营销网络已遍及全国30个省市、自治区，其中在上海的连锁银楼已达40余家，遍布上海各个区域。目前，老凤祥正积极开展与国际珠宝首饰优势企业的合作。

“精英荟萃、人才辈出”。老凤祥作为我国珠宝首饰业的民族品牌，经过一代又一代老凤祥人悉心浇灌、勤奋耕耘，从而形成了丰厚的文化底蕴和人才资源。目前公司拥有职工1300多名，其中有100多位获中国工艺美术大师、高级工艺美术师等称号的老、中、青三代设计师以及300多位制作巧匠、技师。他们创造了我国第一台自动项链连接机，第一台光亮性电镀设备，第一台失蜡浇铸机，并在历年来的国际、国内首饰设计制作大赛中荣获130多个奖项，享有“首饰奥斯卡”的美誉。“牌子老，款式新，工艺精，信誉好”是消费者对老凤祥品牌的共识。而这一切，来源于老凤祥不断创新的经营理念、严格的质量管理体系、完善的银楼管理标准和齐全的十大特色服务。广为流传的“老凤祥首饰，三代人的青睐”正反映出了消费者对这一首饰著名品牌的钟爱。

“营销创新、技术创新、管理创新、机制创新”。老凤祥继承和发扬了一个半世纪以来企业发展的优秀传统和卓越风貌，一方面努力以良好的信誉、精湛的技艺、优质的产品和热诚的服务来赢得了广大消费者的信赖；另一方面积极探索首饰业新材料、新产品、新技术和高附加值的“三新一高”之路，并取得了经营业绩和品牌建设的双丰收：

?老凤祥在中国内地珠宝业中率先荣登“亚洲品牌500强”、“全球珠宝100强”。

?老凤祥黄金首饰荣膺“中国名牌”产品称号，是目前上海首饰业中唯一的中国名牌产品。

?老凤祥荣获上海名牌产品“十一连冠”，上海市著名商标“三连冠”，是我国首饰业最早的中国驰名商标。

?上海老凤祥有限公司连续8年荣获全国用户满意企业称号，并入围中国轻工百强行列和上海市“服务诚信”先进单位。

?老凤祥是首饰行业中首家获得生产、销售全过程ISO认证的企业。

“共创经典、共享品质”。作为“海派首饰”的始创者和传播者，老凤祥已形成了“至诚、至信、至精、至善”的企业文化，并将以“共进、共赢、共享”的经营理念和“做优、做强、做大”的发展策略与股东、客户、员工携手发展。

“凤鸣中华，金凤呈祥”。21世纪的老凤祥将瞄准打造中国民族首饰业的第一品牌为目标，并以2010年上海世博会为契机，通过大力发展礼品和旅游纪念品，努力成为上海旅游纪念品产业的主力军。老凤祥正在规划着未来的宏图，老凤祥人将以坚忍不拔的精神和勇气去创造明天，创造未来，再铸辉煌。

Lao Fengxiang, founded in 1848, has been a century brand in China's jewelry industry for 160 years. Laofengxiang silver building is the only one that has been handed down for a century and a half. Shanghai Laofengxiang Co., Ltd. is the development and evolution of Laofengxiang silver building founded in 1848. Its trademark "Laofengxiang" is also originated from the name of Laofengxiang silver building. Laofengxiang company has developed into a collection of science, industry and trade. It has more than 20 subsidiaries, including Laofengxiang silver Building Co., Ltd., Laofengxiang jewelry Research Institute Co., Ltd., Laofengxiang Jewelry Co., Ltd., Laofengxiang diamond processing center Co., Ltd., four professional branches, including jewelry factory, silver factory, gift factory and profile factory, as well as more than 60 chain silver buildings, more than 300 specialty stores and more than 1000 stores A large jewelry enterprise group of dealers. "Based in Shanghai, radiate the whole country and go to the world". Over the years, Laofengxiang company has adhered to the road of brand management, and its marketing network has spread across 30 provinces, autonomous regions, including more than 40 Chain Silver buildings in Shanghai, all over the regions of Shanghai through the channels of Chain Silver buildings, image counters, special distribution shops, exclusive stores, regional agents, etc. At present, Lao Fengxiang is actively carrying out cooperation with international jewelry enterprises. "There are a large number of elites and talents". As the national brand of China's jewelry industry, Lao Fengxiang has formed rich cultural heritage and talent resources through the careful irrigation and hard work of generations of Lao Fengxiang people. At present, the company has more than 1300 employees, including more than 100 old, middle and young designers who have won the titles of Chinese arts and crafts masters and senior arts and crafts artists, and more than 300 craftsmen and technicians. They have created the first automatic Necklace connecting machine, the first bright electroplating equipment and the first wax loss casting machine in China. They have won more than 130 awards in the international and domestic jewelry design and production competitions over the years, and enjoy the reputation of "jewelry Oscar". "The brand is old, the style is new, the craft is fine, the prestige is good" is the consumer to the old Fengxiang brand consensus. All of this comes from Lao Fengxiang's innovative business philosophy, strict quality management system, perfect silver building management standards and complete ten characteristic services. The popular "Lao Fengxiang jewelry, the favor of three generations" reflects consumers' love for this famous jewelry brand. "Marketing innovation, technology innovation, management innovation, mechanism innovation". Lao Fengxiang inherited and carried forward the excellent tradition and style of enterprise development in the past century and a half. On the one hand, he made great efforts to win the trust of consumers with good reputation, exquisite skills, high-quality products and sincere services; on the other hand, he actively explored the "three new and one high" road of new materials, new products, new technology and high added value in the jewelry industry and achieved business Double harvest of performance and brand building: Lao Fengxiang is the first to be listed as "top 500 Asian brands" and "top 100 global jewelry" in the jewelry industry in mainland China. Laofengxiang gold jewelry won the title of "China famous brand" and is the only famous brand product in Shanghai jewelry industry. ? Lao Fengxiang was awarded the "11th consecutive crown" of Shanghai famous brand products and the "3rd consecutive crown" of Shanghai famous trademark, which is the earliest well-known trademark in China's jewelry industry. ? Shanghai Laofengxiang Co., Ltd. has been awarded the title of national customer satisfaction Enterprise for 8 consecutive years, and has been shortlisted as one of the top 100 light industry enterprises in China and the advanced unit of "service integrity" in Shanghai. Laofengxiang is the first enterprise in the jewelry industry to obtain ISO certification in the whole process of production and sales. "Create classics and share quality". As the founder and disseminator of Shanghai style jewelry, Lao Fengxiang has formed a corporate culture of "sincerity, trust, refinement and goodness", and will develop hand in hand with shareholders, customers and employees with the business philosophy of "progress, win-win and sharing" and the development strategy of "excellence, strength and greatness". "The Phoenix crows in China, and the Golden Phoenix brings happiness.". In the 21st century, Lao Fengxiang will aim to build the first brand of China's national jewelry industry, and take the 2010 Shanghai World Expo as an opportunity to strive to become the main force of Shanghai's tourism souvenir industry by vigorously developing gifts and tourism souvenirs. Lao Fengxiang is planning the grand plan for the future. Lao Fengxiang people will create the future, create the future and create the brilliance with perseverance and courage.

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