张阿姨品牌怎么样 申请店铺

我要投票 张阿姨在奶茶行业中的票数:297 更新时间:2025-05-18
张阿姨是哪个国家的品牌?「张阿姨」是果老食品专营店旗下著名品牌。该品牌发源于浙江省杭州市,由创始人俞 *在2013年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。

外推网助力张阿姨品牌出海!将品牌入驻外推网,定制张阿姨品牌推广信息,可以显著提高张阿姨产品曝光,简直是跨境电商爆单神器!目前仅需1000元/年哦~

张阿姨怎么样

张阿姨奶茶是由品牌创始人张爱群女士在2013年创立的国内主打健康无奶精的茶饮品牌,一上市就立刻掀起了茶饮加盟的热潮,至今已有近1700 家门店。设计“盛黄”为主基色,寓意为盛夏的黄色。代表快乐新活力和明快时尚的品牌理念。并结合亲切的张阿姨卡通形象,打造新颖的视觉形象。 为繁忙都市生活平添一份朝气活力和阳光伴侣。

故事,要从2013年说起......2013年初,张阿姨奶茶以高品质的红茶和牛奶作为原料,用简单的方法创作了一款不用奶精的奶茶。在探索港式、台式奶茶的各种途径后,仍历经无数失败。终于在名师指点下摈弃现代饮品模式,回归传统,秉承良心用好料,还原老味道的原则,将传统茶与年轻味很好的融合。

2013年9月28日位于杭州市香积寺路46号的张阿姨奶茶店开业,由于天然与健康,加上张阿姨奶茶的产品确实好喝,消费者口口相传,短短的时间在杭州刮起了一阵张阿姨奶茶旋风。

在短期内获得成功后,并没有骄傲与满足。公司深知现代消费者非常聪明与挑剔如果产品无法持续创新,就算一款产品再好,也无法支撑品牌持久发展。为此,果断的婉拒了所有热情高涨的加盟客户,跑去台湾潜心研究无奶精系列产品。

台湾的饮品竞争十分激烈,创新意识强,推陈出新的速度非常快。但从业人员注重品质,对于本土食材特别钟爱。如芋圆、阿姨血糯米奶茶、阿姨仙草奶茶等等。反思到,难道大陆就没有适合添加于奶茶的天然食材?

在历经N多次尝试后,血糯米奶茶,酒酿奶茶,燕窝奶茶等新品种陆续上市。

由于张阿姨奶茶生意好,又不加盟。吸引了很多人学习、借鉴、拷贝。为了更好的推广阿姨奶茶无奶精的健康概念,公司与业内同仁组建杭州都可生物科技连锁有限公司 ,注册了“张阿姨”奶茶品牌,并申请了版权保护。

为了让更多的消费者品尝到不加奶精的奶茶,都可餐饮在2014年开放加盟。

亲切的品牌形象,质朴的装修风格,和不加奶精更好喝的产品理念。让“张阿姨”奶茶三个月时间开出70余家店,其中20多家直营店,50多家加盟店。


Aunt Zhang's milk tea is a domestic tea brand that mainly focuses on health without milk essence, which was founded by the founder of the brand Ms. Zhang Aiqun in 2013. As soon as it goes on the market, there is an upsurge of tea joining. So far, there are nearly 1700 stores. The design "Sheng Huang" is the main basic color, which means the yellow in midsummer. Represents the brand concept of happy new vitality and bright fashion. And combined with the friendly cartoon image of Aunt Zhang, to create a new visual image. Add vitality and sunshine to busy urban life. The story starts from 2013... At the beginning of 2013, Aunt Zhang created a milk tea without milk essence with high-quality black tea and milk as raw materials. After exploring various ways of Hong Kong style and desktop milk tea, it still experienced numerous failures. Finally, under the guidance of a famous teacher, he abandoned the modern drink mode, returned to the tradition, adhered to the principle of using good materials with conscience and restoring the old taste, and well integrated the traditional tea with the young taste. On September 28, 2013, Aunt Zhang's milk tea shop, located at No. 46 xiangjisi Road, Hangzhou City, opened. Due to the nature and health, and the products of Aunt Zhang's milk tea are really good to drink, the consumers passed on word of mouth. In a short time, there was a whirlwind of Aunt Zhang's milk tea in Hangzhou. After success in the short term, there is no pride and satisfaction. The company knows that modern consumers are very smart and picky. If the product cannot be innovated continuously, even if a product is no better, it cannot support the sustainable development of the brand. To this end, decisively declined all the enthusiastic customers and went to Taiwan to concentrate on the research of non dairy products. Taiwan's beverage competition is very fierce, with a strong sense of innovation, and the speed of innovation is very fast. But the employees pay attention to the quality and love the local food materials. Such as taro round, aunt blood glutinous rice milk tea, aunt fairy grass milk tea and so on. In retrospect, is there no natural ingredients suitable for milk tea in the mainland? After many attempts, new varieties such as blood glutinous rice milk tea, wine brewing milk tea and bird's nest milk tea have been listed one after another. Because Aunt Zhang's milk tea business is good, she doesn't join in. It has attracted many people to learn, learn from and copy. In order to better promote the concept of "no milk essence" health of aunt milk tea, the company established Hangzhou Duke biotechnology Chain Co., Ltd. with colleagues in the industry, registered "Aunt Zhang" milk tea brand, and applied for copyright protection. In order to enable more consumers to taste milk tea without milk essence, restaurants can be opened in 2014. Friendly brand image, simple decoration style, and the product concept of better drinking without milk essence. Let "Aunt Zhang" milk tea open more than 70 stores in three months, including more than 20 Direct stores and more than 50 franchise stores.

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