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Aunt Zhang's milk tea is a domestic tea brand that mainly focuses on health without milk essence, which was founded by the founder of the brand Ms. Zhang Aiqun in 2013. As soon as it goes on the market, there is an upsurge of tea joining. So far, there are nearly 1700 stores. The design "Sheng Huang" is the main basic color, which means the yellow in midsummer. Represents the brand concept of happy new vitality and bright fashion. And combined with the friendly cartoon image of Aunt Zhang, to create a new visual image. Add vitality and sunshine to busy urban life. The story starts from 2013... At the beginning of 2013, Aunt Zhang created a milk tea without milk essence with high-quality black tea and milk as raw materials. After exploring various ways of Hong Kong style and desktop milk tea, it still experienced numerous failures. Finally, under the guidance of a famous teacher, he abandoned the modern drink mode, returned to the tradition, adhered to the principle of using good materials with conscience and restoring the old taste, and well integrated the traditional tea with the young taste. On September 28, 2013, Aunt Zhang's milk tea shop, located at No. 46 xiangjisi Road, Hangzhou City, opened. Due to the nature and health, and the products of Aunt Zhang's milk tea are really good to drink, the consumers passed on word of mouth. In a short time, there was a whirlwind of Aunt Zhang's milk tea in Hangzhou. After success in the short term, there is no pride and satisfaction. The company knows that modern consumers are very smart and picky. If the product cannot be innovated continuously, even if a product is no better, it cannot support the sustainable development of the brand. To this end, decisively declined all the enthusiastic customers and went to Taiwan to concentrate on the research of non dairy products. Taiwan's beverage competition is very fierce, with a strong sense of innovation, and the speed of innovation is very fast. But the employees pay attention to the quality and love the local food materials. Such as taro round, aunt blood glutinous rice milk tea, aunt fairy grass milk tea and so on. In retrospect, is there no natural ingredients suitable for milk tea in the mainland? After many attempts, new varieties such as blood glutinous rice milk tea, wine brewing milk tea and bird's nest milk tea have been listed one after another. Because Aunt Zhang's milk tea business is good, she doesn't join in. It has attracted many people to learn, learn from and copy. In order to better promote the concept of "no milk essence" health of aunt milk tea, the company established Hangzhou Duke biotechnology Chain Co., Ltd. with colleagues in the industry, registered "Aunt Zhang" milk tea brand, and applied for copyright protection. In order to enable more consumers to taste milk tea without milk essence, restaurants can be opened in 2014. Friendly brand image, simple decoration style, and the product concept of better drinking without milk essence. Let "Aunt Zhang" milk tea open more than 70 stores in three months, including more than 20 Direct stores and more than 50 franchise stores.

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