Zespri佳沛品牌怎么样申请店铺

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Zespri佳沛在水果行业中的票数：209 更新时间：2025-04-27

Zespri佳沛是哪个国家的品牌？「Zespri佳沛」是佳沛泽普水果(上海)有限公司旗下著名品牌。该品牌发源于新西兰，在1996年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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享誉世界的新西兰奇异果品牌，全球知名果蔬行销企业，全球较大的奇异果出口商

新西兰奇异果已经在它特有令人振奋的香甜气息口味以及优良品质等方面建立起良好名声，公元 1996 新西兰奇异果产业决定为他们自有的水果创造出属于自己的品牌，让全世界以这个品牌名称来选择品质好的奇异果。

当初的想法是：新的品牌必须具有某些意义，不仅需要在文字上面具有意义，还必须让人很快能够联想到这个品质优良的奇异果能将生命力带入每天日常生活之中。

许多受访的民众告诉市调人员，对他们而言，奇异果代表“充满活力、精力充沛、健康、营养、欢腾、兴致高昂、富有生命气息、充满乐趣以及能量饱满”。“外表虽丑陋，滋味却极为美妙”、“活化感官感受、像美女与野兽的组合、同时在肉体与精神层面上皆有吸引力”。有个日本消费者还说“这就像是冲凉般的感受，肉体神清气爽、精神因此为之一振”。

这些讯息必须透过一个字就攫取住其中的精神，所以它必须是一个充满吸引力的字眼并且不带有任何消极内涵，它将是一个突出的、能够描绘出新西兰奇异果本质的字，并且可以成为行销世界的商标。

因此，透过电脑的排列组合下，一个新的名字被创造诞生。所有需求的字词形式和内涵意义被输入程序之中，就这样Zespri®佳沛这个新字如同一个新生婴孩般诞生了。

许多人以为Zespri®佳沛是由许多字词的前缀所产生出的缩词，但事实上并不是。这一个用以辨认全世界优良奇异果的品牌可是由电脑所产生呢。

Kiwifruit, a famous brand of Kiwifruit in New Zealand, a world-famous fruit and vegetable marketing enterprise, and a large exporter of Kiwifruit in the world, has established a good reputation in its unique and exciting flavor, taste and quality. In 1996, kiwifruit industry of New Zealand decided to create its own brand for its own fruit and let the world take this product Brand name to choose good quality kiwi fruit. The original idea is: a new brand must have some meaning, not only in the words, but also in the words, it must be able to make people quickly think that this wonderful fruit of good quality can bring vitality into daily life. Many of the people interviewed told city officials that for them, kiwi fruit represents "full of vitality, energy, health, nutrition, exuberance, high interest, vitality, fun and energy". "Although ugly in appearance, the taste is extremely beautiful", "activate the sensory feeling, like the combination of beauty and beast, and at the same time attractive in both physical and mental aspects". One Japanese consumer also said, "it's like a shower. It's refreshing in body and refreshing in spirit.". These messages must capture the spirit in one word, so it must be an attractive word without any negative connotation. It will be a prominent word that can describe the essence of Kiwifruit in New Zealand and become a trademark of the marketing world. As a result, a new name is created through the arrangement of computers. The form and meaning of all the requirements are input into the program, so the new word Zespri ® Jiapei is born as a new baby. Many people think that Zespri ® Jiapei is an acronym produced by prefixes of many words, but in fact it is not. This is a brand used to identify the world's excellent kiwi fruit, but it is produced by computers.

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