卡地亚品牌怎么样 申请店铺

卡地亚(CartierSA)是一间法国钟表及珠宝制造商，于1847年由Louis-FrançoisCartier在巴黎RueMontorgueil31号创办。1874年，其子亚法·卡地亚继承其管理权，由其孙子路易·卡地亚、皮尔·卡地亚与积斯·卡地亚将其发展成世界著名品牌。现为瑞士历峰集团(CompagnieFinancièreRichemontSA)下属公司。1904年曾为飞机师阿尔拔图·山度士·度门设计世界上首只戴在手腕的腕表——卡地亚山度士腕表(CartierSantos)。

随着首饰王国的声名远播，卡地亚成为欧洲各国皇室的御用珠宝商并被誉为“珠宝商的皇帝，帝皇的珠宝商”。英国皇室曾向卡地亚订购27顶皇冠作加冕之用。此外，西班牙、葡萄牙、罗马尼亚、埃及、法国奥尔良王子家族、摩洛哥王子及阿尔巴尼亚的皇室亦委任卡地亚为皇家首饰商。

卡地亚第三代并不仅仅满足于在华丽的店铺接待尊贵的宾客，三兄弟还不断游历世界各地，搜珍猎奇。Pierre亲赴俄罗斯，找寻最上等的珐琅和雕琢动物的珍贵玉石。Jacques则前往波斯湾找寻完美无瑕的珍珠;他还前往印度，将当地土王的漂亮珠宝运回伦敦工作室，重新设计修饰;兄弟俩还合伙从印度王子那里购入大批珍珠宝石。长子Louis则是一个才华横溢的设计家，他革命性地在珠宝的镶嵌中使用了铂金。卡地亚的首饰深受俄罗斯、埃及、波斯、法国巴黎等地文化的熏陶，特别是东方色彩的灵感启迪，通过几何图形形成完全抽象的设计，将异域文化的特征通过特殊途径表达出来。

珠宝设计需要经典美学，但还要加上当代的精神演绎，作品才能更具时代感，从而被人们接受。历史悠久的卡地亚曾有过许多重要的设计专题，包括“系列主题创作”、“重现高级珠宝的艺术精粹”等，这些传统设计理念对卡地亚影响深远。时代特色结合传统工艺神韵是卡地亚高级珠宝系列一直追求的最高境界。在流畅的线条、明澄的色彩中，卡地亚演绎着美的真谛——美在于简单而不在于繁复、在于和谐而不在于冲突。

珠宝设计师和技艺高超的工匠，使设计独特的饰物都和谐地体现了卡地亚的绰约风格。卡地亚自1888年开始就推出腕表，著名的款式包括1911年的Santos手表，1909年取得专利的覆褶式表扣，1919年的Tank手表等。在Louis的管理下，卡地亚不断拓展，继续散发着无穷的魅力。

Cartier SA, a French watchmaker and jeweler, was founded by Louis Fran ç OIS Cartier on 31 rue montorgueil in Paris in 1847. In 1874, his son Yafa Cartier inherited his management right, and his grandsons Louis Cartier, Pierre Cartier and JIS Cartier developed him into a world famous brand. Now it is a subsidiary of Compagnie financial I è re Richemont SA. In 1904, he designed the world's first wrist watch, Cartier Santos, for aeroplane master Alto Santos. With the popularity of jewelry Kingdom, Cartier became the Royal jeweler of European countries and was known as "the emperor of jeweler, the jeweler of emperor". The British royal family once ordered 27 crowns for coronation from Cartier. In addition, the royal families of Spain, Portugal, Romania, Egypt, France, Orleans, Morocco and Albania also appointed Cartier as the Royal jeweler. Cartier's third generation is not only satisfied with receiving distinguished guests in gorgeous shops, but also the three brothers continue to travel around the world, searching for treasures and wonders. Pierre went to Russia to find the best enamel and precious jade for carving animals. Jacques went to the Persian Gulf to find the perfect pearls; he also went to India to transport the beautiful jewels of the local king of earth back to the London studio for redesign and decoration; the two brothers also cooperated to buy a large number of Pearl jewels from the Indian prince. Louis, the eldest son, is a brilliant designer who has revolutionized the use of platinum in jewelry inlays. Cartier's jewelry is deeply influenced by the culture of Russia, Egypt, Persia, Paris, France and other places, especially the inspiration of Oriental color. It forms a completely abstract design through geometric figures, and expresses the characteristics of foreign culture through special ways. Jewelry design needs classic aesthetics, but with the contemporary spiritual interpretation, the work can be more contemporary and accepted by people. Cartier, with a long history, has had many important design topics, including "series theme creation" and "the essence of the art of reproducing high-end jewelry", which have a profound impact on Cartier. The combination of the characteristics of the times and the charm of traditional crafts is the highest level that Cartier's high-end jewelry series has been pursuing. In the smooth lines and clear colors, Cartier deduces the essence of beauty - beauty lies in simplicity rather than complexity, harmony rather than conflict. Jewelry designers and skilled craftsmen make the unique ornaments harmoniously reflect Cartier's graceful style. Cartier has been launching watches since 1888. Its famous styles include Santos watches in 1911, pleated clasps patented in 1909 and tank watches in 1919. Under Louis' management, Cartier continues to expand and radiate infinite charm.

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