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世茂股份秉承 诚信、协作、创新 的企业精神，多年来立足于中国房地产市场，凭借优秀的开发理念、优异的开发品质、完善的服务管理和独具特色的项目创意，先后成功开发了上海世茂湖滨花园、福州世茂外滩花园、绍兴世茂广场、福州世茂百货和苏州世茂国际影城等项目，为 世茂 品牌赢得了广泛的社会美誉度，形成了长三角、环渤海和海西地区为主的战略布局。

公司追求多样化发展、组合优质资源的模式，分别涉及儿童游艺、卡通动漫娱乐、儿童素质教育、体验式主题乐园等方面，实现以提升儿童认知能力、创建良好心理环境、锻炼幼儿各方面智能为导向，建立完善的儿童产业与文化产业相结合的连锁经营体系。

世茂股份追求多样化发展，组合优质资源的模式，已经启动的创意主题大型儿童娱乐项目—“世天乐乐城”已经在福州和烟台世茂百货开业运营。随着项目的不断推进， 至2012年底将在全国开设30家门店。除了引入大型娱乐设备、电子动漫产品、儿童服饰、儿童食品、创意玩具等多种商业板块还将配以儿童娱乐事业的技术开发、技术服务和技术咨询。

Adhering to the enterprise spirit of integrity, cooperation and innovation, Shimao Co., Ltd. has successfully developed Shanghai Shimao lakeside garden, Fuzhou Shimao Bund Garden, Shaoxing Shimao Plaza, Fuzhou Shimao department store and Suzhou Shimao International Film with its excellent development concept, excellent development quality, perfect service management and unique project creativity for many years based on the Chinese real estate market The city and other projects have won extensive social reputation for Shimao brand, forming a strategic layout dominated by Yangtze River Delta, Bohai rim and Haixi region. The company pursues diversified development and combination of high-quality resources, respectively involving children's entertainment, cartoon animation entertainment, children's quality education, experiential theme park and other aspects, to achieve the goal of improving children's cognitive ability, creating a good psychological environment and training children's intelligence in all aspects, and to establish a perfect chain operation system combining children's industry and cultural industry. In pursuit of diversified development and combination of high-quality resources, Shimao Co., Ltd. has launched a large-scale creative theme children's entertainment project - "shitianle city" which has been opened and operated in Fuzhou and Yantai Shimao department store. With the continuous promotion of the project, 30 stores will be opened nationwide by the end of 2012. In addition to the introduction of large-scale entertainment equipment, electronic animation products, children's clothing, children's food, creative toys and other commercial sectors, it will also be accompanied by technical development, technical services and technical consultation of children's entertainment.

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