漓泉啤酒品牌怎么样 申请店铺

燕京啤酒（桂林漓泉）股份有限公司于2002年7月18日揭牌成立，是北京燕京啤酒集团公司规模最大的外埠企业，其前身桂林漓泉股份有限公司于1985年筹建，1987年正式投产。历经九次改扩建，燕京啤酒（桂林漓泉）股份有限公司于2002年7月18日揭牌成立，是北京燕京啤酒集团公司外埠企业之一，其前身桂林漓泉股份有限公司于1985年筹建，1987年正式投产。历经九次改扩建，截至2010年，燕京漓泉公司桂林本部年产能达80万吨/年，加上控股的燕京玉林公司40万吨/年的生产能力，合并后公司在广西区内整体产能已达到120万吨/年。

在总部的大力支持下，燕京漓泉公司按照既定的“大西南战略”规划框架，经过多方实地考察和风险评估，最终确定与燕京集团共同出资，在云南昆明市嵩明县杨林工业园区新建年产40万吨啤酒现代化生产基地。该项目总投资6亿元，其中一期投资3.6亿元，占地342亩，年产规模20万吨，已于2010年9月正式竣工投产。燕京（昆明）公司的竣工投产，进一步扩大了燕京在大西南区域的版图，为携手广西拓展大西南构筑更加扎实的市场基础和产能基础，也拉开了燕京进军东盟市场的序幕。

加盟燕京后的九年时间里，在区、市两级党委政府和燕京集团的正确领导和大力支持下，公司领导班子团结带领全体员工，秉承“以情做人，以诚做事，以信经商”的经营理念，以“六个创新、四个做强”为指导思想，紧紧围绕总部下达的各项经营目标，大力实施“产品、市场、品牌”为核心的三大结构调整，努力拓宽经营思路，积极寻求管理创新。通过多年的积累和循环改进，形成了独具“燕京漓泉”特色的深度分销模式、精益生产模式、绩效飞轮管理、任职资格体系、TPM项目管理、环保节能工程、ERP/DRP信息化建设等一整套先进的管理流程，经过不断地完善、梳理和细化，具备核心竞争力的管理模式被成功复制到燕京玉林公司和广东燕京公司，成功总结出防御型市场和进攻型市场两套营销模式，为拓展市场和提升产销量提供了有力保障，并经受住了实践的检验和证明，燕京漓泉也因此成为燕京啤酒集团下属外埠公司中的标杆企业。

同时，公司坚持采用“燕京+漓泉”的双品牌运作模式，战术与战略相结合，依托现代化的生产设备和先进工艺，采用澳大利亚优质原料，酿造出了新鲜优质的全生态啤酒。目前，已形成以高档类纯生、冰豹、小支产品以及中档类冰爽、精品双滤爽等系列产品为塔顶，大众类10度清爽、8度双滤爽等普通啤酒为塔身，专供农村市场消费的劲爽产品为塔底的金字塔型产品结构，产品广西市场占有率高达85%，成为国内继燕京之后，第二个在省级市场占有率如此之高的啤酒品牌。

九年来，公司取得了良好的经济效益和社会效益，连续九年成为桂林市纳税首户，纳税总额近30亿元，跻身广西纳税五强，全国啤酒行业纳税六强，广西十佳、广西优秀诚信企业，中国啤酒行业杰出企业，国家级高新技术企业，广西首家循环经济示范企业；品牌荣获驰名保护、广西著名商标、广西名牌、建国以来广西60个最具影响力品牌等荣誉称号，32个产品获得绿色食品认证；成为桂林市首家国家级工业旅游示范点、全国五一劳动奖状企业、全国模范职工之家；连续多年总资产贡献、流动资金及存货周转率、净资产收益率刷新行业新纪录，多项技术能耗指标创国内同行业新低，品牌价值跃升至36.9亿元。

Yanjing Beer (Guilin Liquan) Co., Ltd. was founded on July 18, 2002. It is the largest foreign enterprise of Beijing Yanjing Beer Group. Its predecessor, Guilin Liquan Co., Ltd., was established in 1985 and put into production in 1987. After nine times of reconstruction and expansion, Yanjing Beer (Guilin Liquan) Co., Ltd. was founded on July 18, 2002. It is one of the foreign enterprises of Beijing Yanjing Beer Group. Its predecessor, Guilin Liquan Co., Ltd., was established in 1985 and officially put into operation in 1987. After nine times of reconstruction and expansion, by 2010, the annual production capacity of Guilin headquarters of Yanjing Liquan company has reached 800000 tons / year, and the production capacity of the holding Yanjing Yulin company has reached 400000 tons / year. After the merger, the overall production capacity of the company in Guangxi has reached 1.2 million tons / year. With the strong support of the headquarters, Yanjing Liquan company, in accordance with the established planning framework of "Southwest China strategy", has finally determined to jointly invest with Yanjing group through multiple field visits and risk assessment, to build a new modern beer production base with an annual output of 400000 tons in Yanglin Industrial Park, Songming County, Kunming City, Yunnan Province. The total investment of the project is 600 million yuan, of which 360 million yuan is invested in the first phase, covering an area of 342 mu, with an annual output of 200000 tons, which has been officially completed and put into operation in September 2010. The completion and operation of Yanjing (Kunming) company has further expanded the territory of Yanjing in the southwest region, and opened the prelude for Yanjing to enter the ASEAN market in order to build a more solid market foundation and production capacity foundation for Guangxi to expand the southwest region. In the nine years since joining Yanjing, under the correct leadership and strong support of the party committees and governments at the district and municipal levels and Yanjing group, the leading group of the company has united and led all the employees, adhering to the business philosophy of "being a man with feelings, doing things with sincerity and doing business with trust", taking "six innovations and four strengths" as the guiding ideology, and focusing on the business objectives issued by the headquarters, vigorously implementing them "Product, market, brand" as the core of the three structural adjustments, efforts to broaden business ideas, and actively seek management innovation. Through years of accumulation and cyclic improvement, a set of advanced management processes has been formed, such as in-depth distribution mode, lean production mode, performance flywheel management, job qualification system, TPM project management, environmental protection and energy conservation engineering, ERP / DRP information construction, etc. with unique characteristics of "Yanjing Liquan". After continuous improvement, sorting and refinement, the management mode with core competitiveness has been successful Copied to Yanjing Yulin company and Guangdong Yanjing company, successfully summed up two sets of marketing models: defensive market and offensive market, which provided a strong guarantee for expanding the market and improving the production and sales volume, and withstood the test and proof of practice. Therefore, Yanjing Liquan has become a benchmark enterprise in the foreign companies under Yanjing Beer Group. At the same time, the company adheres to the double brand operation mode of "Yanjing + Liquan", combines tactics and strategy, relies on modern production equipment and advanced technology, adopts Australian high-quality raw materials, and brews fresh and high-quality full ecological beer. At present, it has formed a pyramid type product structure with top-grade pure raw products, ice leopard products, small branch products, middle-class ice cool products, high-quality double filter cool products as the top of the tower, popular 10 degree fresh beer, 8 degree double filter cool beer and other ordinary beer as the body of the tower, and the Jin Shuang products for rural market consumption as the bottom of the tower. The market share of the products in Guangxi is up to 85%, becoming the second in China after Yanjing A beer brand with such a high market share at the provincial level. In the past nine years, the company has achieved good economic and social benefits. For nine consecutive years, it has become the first taxpayer in Guilin with a total tax payment of nearly 3 billion yuan, ranking among the top five tax payers in Guangxi, the top six tax payers in the national beer industry, the top ten and excellent integrity enterprises in Guangxi, the outstanding enterprise in the Chinese beer industry, the national high-tech enterprise, the first circular economy demonstration enterprise in Guangxi, and the brand is honored It has won the honorary titles of well-known protection, Guangxi famous trademark, Guangxi famous brand, 60 most influential brands in Guangxi since the founding of the people's Republic of China, 32 products have been certified as green food; it has become the first national industrial tourism demonstration site in Guilin, the National May 1st labor certificate enterprise, and the home of national model employees; it has been the contribution of total assets, turnover rate of working capital and inventory, and return rate of net assets for many consecutive years A new record has been set in the industry, a number of technical energy consumption indicators have reached a new low in the same industry in China, and the brand value has jumped to 3.69 billion yuan.

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