法纳贝儿Fanapal品牌怎么样 申请店铺
法娜妮(上海)服饰有限公司成立于2002年,同年,法娜妮公司诞生了fanapal 女童品牌,之后,又陆续推出了Kasaiou、Enoubail等童装品牌。
fanapal品牌经营模式:
公司以集商品研发、生产、销售为一体的模式进行自主经营,fanapal品牌以1-12岁的女孩子作为品牌的服务对象,商品类别包括童装、童鞋、帽袜、围巾、手袋等儿童系列产品,目前衍生产品有儿童学习用品系列。
fanapal品牌市场渠道:
在中国市场,fanapal品牌以直营、加盟、以及地区代理等方式,进行市场拓展,260家的fanapal品牌专柜及专卖店,遍布在全国一线二线城市中百货公司及shopping mall,并延伸至主要的三线城市。
2013年成功登陆欧洲市场,目前在意大利、法国、德国、西班牙开店60余家。
2014年4月fanapal淘宝官方旗舰店开业,正式进入电子商务业务。
Fananie (Shanghai) Clothing Co., Ltd. was founded in 2002. In the same year, fananie gave birth to Fanapal girl's brand. Later, it successively launched kasaiou, enoubail and other children's clothing brands. Fanapal brand management mode: the company operates independently in the mode of integrating product R & D, production and sales. Fanapal brand takes girls aged 1-12 as its service object. The product categories include children's clothing, children's shoes, hat socks, scarves, handbags and other children's series products. At present, the derivative products include children's learning supplies series. Market channel of Fanapal brand: in the Chinese market, Fanapal brand expands its market by means of direct sales, franchising and regional agency. There are 260 Fanapal brand counters and exclusive stores in the first tier and second tier cities in China, including department stores and shopping malls, and extended to the main third tier cities. In 2013, it successfully landed in the European market and now has more than 60 stores in Italy, France, Germany and Spain. In April 2014, the official flagship store of Fanapal Taobao opened and officially entered the e-commerce business.
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