Unilever联合利华品牌怎么样 申请店铺

早在二十世纪三十年代，联合利华的前身利华兄弟公司在上海投资开设的中国肥皂有限公司生产的“力士”香皂、“伞”牌肥皂等产品因品质优良成为中国市场的畅销产品。1986年联合利华重返上海，第一家合资企业上海利华有限公司继续生产“力士”香皂。限于当时的生活水平，使用“力士”香皂被年轻人视作“开放”、“时尚”的象征。至今“力士”是中国销量第一的香皂。

自一九八六年至一九九九年，联合利华在中国已投资八亿美元，创立了十四家合资企业，引进一百多项先进的专利技术。旁氏、力士、夏士莲、奥妙、中华、立顿黄牌、和路雪等十三个品牌分属家庭及个人护理用品、冰淇淋、食品等三个系列的产品，使得在中国贴有联合利华标签的产品种类已经可供开设一家很象样的商店，并且联系着人们日常生活的各个方面。

联合利华在全球有400多个品牌，其中大部分是收购来并推广到世界各地，比如，旁氏原是一个美国品牌，联合利华将其买下并发展为一个护肤品名牌，推广到中国；而“夏士莲”原是在东南亚推广的一个英国牌子，联合利华也将其引入中国。“成为本地化的跨国公司”是联合利华的全球经营宗旨和长期以来的传统。这些年来，联合利华不仅将众多国际品牌带进中国市场；同时大力培植中国本地的品牌。在上海收购了一个食品类名牌“老蔡酱油”之后，1999年又有两次引人注目的收购行动：一是收购北京食品名牌“京华茶叶”，二是利用旗下占有世界15%市场份额的冰激凌品牌“和路雪”收购另一上海冰激凌名牌“蔓登琳”。

联合利华认识到结合国际化的科学技术和经营经验的“本地化”才会有生命力，遂投资一亿六千六百万元人民币，在上海成立其设于世界各地的第六个研究发展中心——联合利华中国研究发展中心。该中心拥有一百五十名中国科技人员；着重于产品配方的研究，尤其注重将中国传统科学所倡导的天然成分引入联合利华的产品中。

2000年9月22日，由上海轻工控股（集团）公司和国际著名的跨国公司共同投资重组的联合利华股份有限公司在上海宣告成立。这是上海建设轻工新高地的一次重大资产重组，被上海市政府领导赞誉为“上海经济发展的一个亮点，都市型工业的一支生力军。”英荷联合利华公司是上海轻工控股（集团）公司的重要合作伙伴。近几年来，双方共同投资，先后组建了上海旁氏有限公司、上海利华有限公司、上海联合利华牙膏有限公司和上海伊利达有限公司4家合资企业。为了壮大经营规模，增强市场竞争力，双方决定重组这4家合资企业，成立新的联合利华股份有限公司，其年销售额将超过40亿元。

联合利华的历史已经横跨了3个世纪，它的成功也历经了多个重大的历史时期：经济繁荣期、萧条期、世界大战、人类生活方式的转变和技术的进步。而联合利华一直以来不断开发新的产品，致力于改善人们的生活，比如帮助人们减少花在家务上的时间；增加食品的营养；使品尝食物成为享受；让人们开始更多的关注起自身、家庭和衣物等。

19世纪末期，联合利华的前身企业为工人开设职业培训；为消费者开发的新产品获得社会广泛好评；普及卫生和个人的清洁护理；在食品中添加维生素，用以改善食物的营养…所有这些在今天看来都已不再是新鲜事物，但在当时却是领先一步。

今天，联合利华仍坚信成功意味着企业行为的高标准化，‘以企业行为的最高标准对待我们的员工，消费者，社会，乃至于我们所在的整个世界’。这些年来，我们发起或参与了越来越多的项目，寻求可持续发展的产品原料；保护环境；支持当地的社区等等。

As early as the 1930s, Lihua brothers, the predecessor of Unilever, invested and established China soap Co., Ltd. in Shanghai to produce "Lishi" soap, "umbrella" soap and other products, which have become the best-selling products in the Chinese market due to their excellent quality. In 1986, Unilever returned to Shanghai. The first joint venture, Shanghai Lihua Co., Ltd., continued to produce "lux" soap. Limited to the living standard at that time, the use of "Lishi" soap was regarded as a symbol of "openness" and "fashion" by young people. Up to now, "Lishi" is the number one soap sold in China. From 1986 to 1999, Unilever has invested US $800 million in China, established 14 joint ventures and introduced more than 100 advanced patented technologies. Thirteen brands, such as Ponzi, Lishi, xiashilian, AoMiao, Zhonghua, Lipton yellow, and Helu snow, belong to three series of products, including family and personal care products, ice cream, food, etc., which make the products with Unilever label in China available to open a very similar store and contact with all aspects of people's daily life. Unilever has more than 400 brands in the world, most of which are acquired and promoted to all over the world. For example, Pang's was an American brand, Unilever bought and developed it into a famous skin care brand, and promoted it to China; Xia Shilian was a British brand promoted in Southeast Asia, Unilever also introduced it to China. "Becoming a localized multinational company" is Unilever's global business purpose and long tradition. In recent years, Unilever has not only brought many international brands into the Chinese market, but also vigorously cultivated local brands in China. After the acquisition of laocai soy sauce, a famous food brand in Shanghai, there were two remarkable acquisitions in 1999: one was the acquisition of Beijing food brand "Jinghua tea", the other was the acquisition of Shanghai ice cream brand "Madeline" by using its ice cream brand "heluxue", which has 15% market share in the world. Unilever realized that "localization" combined with international science and technology and business experience would have vitality, so it invested 160 million yuan to establish its sixth research and development center, Unilever China research and development center, in Shanghai. The center has 150 Chinese scientists and technicians, and focuses on the research of product formula, especially the introduction of natural ingredients advocated by traditional Chinese science into Unilever's products. On September 22, 2000, Unilever Co., Ltd., which was jointly invested and restructured by Shanghai Light Industry Holding (Group) Co., Ltd. and international famous multinational companies, was founded in Shanghai. This is a major asset restructuring of building a new highland of light industry in Shanghai, which was praised as "a bright spot of Shanghai's economic development and a new force of urban industry" by the leaders of Shanghai municipal government Unilever is an important partner of Shanghai Light Industry Holding (Group) company. In recent years, with joint investment, the two sides have successively established four joint ventures, namely Shanghai Ponzi Co., Ltd., Shanghai Lihua Co., Ltd., Shanghai Unilever toothpaste Co., Ltd. and Shanghai Elida Co., Ltd. In order to expand their business scale and enhance their market competitiveness, the two sides decided to restructure the four joint ventures and establish a new Unilever Co., Ltd. with an annual sales volume of more than 4 billion yuan. Unilever's history has spanned three centuries, and its success has gone through many significant historical periods: economic boom, depression, world war, the transformation of human life style and technological progress. Unilever has been constantly developing new products to improve people's lives, such as helping people reduce the time spent on housework; increasing the nutrition of food; making food tasting enjoyable; making people pay more attention to themselves, families and clothes. At the end of the 19th century, Unilever's predecessor enterprises set up vocational training for workers; new products developed for consumers were widely praised by the society; sanitation and personal cleaning care were popularized; vitamins were added to food to improve the nutrition of food All of this is no longer new today, but it was a step ahead at the time. Today, Unilever still firmly believes that success means high standards of corporate behavior, "treat our employees, consumers, society and the whole world with the highest standards of corporate behavior". Over the years, we have initiated or participated in more and more projects to seek sustainable product materials; protect the environment; support local communities, etc.

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