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北京同仁堂是中药行业著名的老字号,创建于清康熙八年(1669年),自雍正元年(1723年)正式供奉清皇宫御药房用药,历经八代皇帝,长达188年。历代同仁堂人恪守“炮制虽繁必不敢省人工品味虽贵必不敢减物力”的传统古训,树立“修合无人见存心有天知”的自律意识,确保了同仁堂金字招牌的长盛不衰。其产品以“配方独特、选料上乘、工艺精湛、疗效显著”而享誉海内外,产品行销40多个国家和地区。
目前,同仁堂已经形成了在集团整体框架下发展现代制药业、零售商业和医疗服务三大板块,配套形成十大公司、二大基地、二个院、二个中心的“1032”工程,其中拥有境内、境外两家上市公司,零售门店800余家,海外合资公司(门店)28家,遍布15个国家和地区。
同仁堂集团被国家工业经济联合会和名牌战略推进委员会,推荐为最具冲击世界名牌的16家企业之一,同仁堂被国家商业部授予“老字号”品牌,荣获“2005CCTV我最喜爱的中国品牌”、“2004年度中国最具影响力行业十佳品牌”、“影响北京百姓生活的十大品牌”,“中国出口名牌企业”。2006年同仁堂中医药文化进入国家非物质文化遗产名录,同仁堂的社会认可度、知名度和美誉度不断提高。
Beijing Tongrentang is a famous time-honored brand in the traditional Chinese medicine industry. It was founded in 1669, the eighth year of Kangxi in the Qing Dynasty. Since the year of yongzhengyuan (1723), it was officially offered to the Imperial Palace pharmacy of the Qing Dynasty for medication. After eight generations of emperors, it lasted for 188 years. All generations of Tongrentang people adhere to the traditional ancient maxim of "processing is too complicated to save artificial taste, expensive to reduce material resources", establish the self-discipline consciousness of "cultivating and combining without people's seeing and knowing", and ensure the long-term prosperity of Tongrentang's gold brand. Its products are well-known at home and abroad for "unique formula, excellent material selection, exquisite workmanship and remarkable curative effect". Its products are sold in more than 40 countries and regions. At present, Tongrentang has formed three parts: developing modern pharmaceutical industry, retail business and medical service under the overall framework of the group, supporting the "1032" project of ten companies, two bases, two hospitals and two centers, including two listed companies at home and abroad, more than 800 retail stores, 28 overseas joint ventures (stores), covering 15 countries and regions 。 Tongrentang Group was recommended as one of the 16 most influential enterprises in the world by the National Federation of industrial economy and the famous brand strategy promotion committee. Tongrentang was awarded the "time-honored brand" by the Ministry of Commerce of the people's Republic of China, and won the "2005 CCTV my favorite Chinese brand", "2004 China's top ten most influential industry brands" and "top ten brands affecting the life of Beijing people", "China's famous export enterprises". In 2006, Tongrentang's traditional Chinese medicine culture entered the national intangible cultural heritage list, and Tongrentang's social recognition, popularity and reputation continued to improve.
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