毛家饭店品牌怎么样 申请店铺

『毛家饭店』原处毛泽东同志故居对面，由曾受到毛主席亲切接见的汤瑞仁女士于1987年创办。韶山毛家饭店[总店]的店名由原中央领导王首道同志亲笔题写。二十年来，毛家饭店共接待中外宾客上千万人，其中党和国家领导人三十多位。许多来韶山的客人，慕名到毛家饭店就餐，品尝着毛主席生前爱吃的家常菜，追忆着毛主席的丰功伟绩；同时也是一次难得的享受和心灵陶冶。『毛家饭店』在国内首创了浓烈的主席文化氛围，推出了浓郁的具有湖南乡土风味的『毛家菜』。通过多年的挖掘、整理和创新，毛家饭店以独特的美食佳肴和饮食文化，赢得了八方宾客的交口称赞。

1995年，『毛家』商标在国家工商局进行商标注册。为了充分发挥『毛家』商标的品牌优势，为了更好的发展『毛家饭店』的对外业务，为了对社会主义经济发展作出更大贡献，在工商行政部门的协助和指导下，韶山毛家饭店发展有限公司于1999年6月宣告成立，代理『毛家』商标使用许可咨询业务及其他业务，规范化地开发和管理特许连锁店。韶山毛家饭店发展有限公司的成立标志着『毛家饭店』的事业迈上了一个新的台阶，迎来了一个新的发展机遇。『毛家饭店』还相继被中国连锁经营协会、中国烹饪协会吸收为会员单位，并荣获『中华餐饮名店』『全国餐饮百强企业』『全国绿色餐饮企业』称号；伴随着公司的迅速发展和壮大，『毛家』商标于2002年、2005年、2008年连续评为『湖南省著名商标』，2009年4月被中国工商总局商标局认定为『驰名保护』。2009年5月，『韶山毛家饭店发展有限公司』正式更名为『湖南韶山毛家发展有限公司』。

『湖南韶山毛家发展有限公司』对『毛家』餐饮品牌进行了全新包装。从楼面外部式样、门头，到内部厅堂、包厢均按蕴含毛家特色文化的风格进行了统一设计和装饰，充分展示了多彩的毛家文化。以毛主席曾经生活战斗过的革命纪念地命名的包厢，装饰布局风格在保持毛家装潢文化的基础上进行了细节上的调整，既有韶山厅的乡村情调、井冈山的绚丽朝阳，又有安源厅的刚柔并济，遵义厅的安静祥和，还有延安厅的古朴拙雅……同时制作了有统一标识的文化宣传用品、餐用具、员工服等。同时，公司为了更好的给加盟店提供更好的服务支持，引导连锁店加强自身的管理，还为各店制订和制作了『毛家饭店』《服务员培训教材》,《员工手册》,《规章制度》,《运营管理》,《营销方法》等全方位的营建营运手册及《毛家饭店专用菜谱》,『毛家菜』肴烹制方法的教科材料。同时，成立了毛家饭店厨师培训学校，自2009年3月1日以后由总公司派出的厨师均持加盖公章钢印的《工作证》上岗。这样，在给各加盟店品牌支撑的同时，也增强了自身的经营抗风险能力，提高当店的服务水平，保证了『毛家菜』的出品质量和口感，为连锁店可持续经营发展提供了强有力的保证。

『毛家饭店』成立二十余载，经历风风雨雨。发展到今天，离不开许许多多的爱护『毛家』品牌的有心之人。为适应快速多变的市场经济环境，转变观念实现企业持续发展，2009年3月公司董事会重组了新的管理团队，同时引入了科学的管理体制和先进的服务理念，着重加强与各加盟店的交流和互动等后续服务工作，引领各加盟店向规范化、现代化和精细化的水平前进。

"Maojia Hotel" was founded in 1987 by Ms. Tang Ruiren, who had been warmly received by Chairman Mao. The shop name of Shaoshan maojia Hotel [head office] is inscribed by Comrade Wang Shoudao, the former leader of the Central Committee. Over the past 20 years, the maojia hotel has received tens of millions of Chinese and foreign guests, including more than 30 party and state leaders. Many guests come to Shaoshan to eat in maojia Hotel, taste Chairman Mao's favorite dishes, and recall Chairman Mao's great achievements; at the same time, it is a rare enjoyment and spiritual cultivation. "Maojia Hotel" has created a strong chairman's cultural atmosphere in China, and launched a strong local flavor of "maojia cuisine" in Hunan. Through years of excavation, arrangement and innovation, maojia hotel has won the praise of guests from all over the world for its unique delicacies and food culture. In 1995, "maojia" trademark was registered with the State Administration for Industry and commerce. In order to give full play to the brand advantage of "maojia" brand, to better develop the foreign business of "maojia Hotel", and to make greater contribution to the development of socialist economy, Shaoshan maojia Hotel Development Co., Ltd. was founded in June 1999 with the assistance and guidance of the industrial and commercial administrative department, acting as the agent of "maojia" trademark use license consulting business and other businesses, standardizing Develop and manage franchised chain stores. The establishment of Shaoshan maojia Hotel Development Co., Ltd. marks that the cause of "maojia Hotel" has stepped onto a new stage and ushered in a new development opportunity. "Maojia Hotel" has also been successively absorbed as a member unit by China chain operation association and China Cuisine Association, and won the title of "China famous restaurant", "national top 100 catering enterprises" and "national green catering enterprise"; with the rapid development and expansion of the company, the "maojia" trademark was successively awarded as "famous trademark of Hunan Province" in 2002, 2005 and 2008, and was awarded as "famous trademark of Hunan Province" in April 2009 The Trademark Office of the State Administration for Industry and commerce is recognized as "well known protection". In May 2009, "Shaoshan maojia Hotel Development Co., Ltd." was officially renamed as "Hunan Shaoshan maojia Development Co., Ltd.". "Hunan Shaoshan maojia Development Co., Ltd." has carried out a new packaging for "maojia" catering brand. From the exterior style of the floor, the door, the interior hall and the box are designed and decorated in accordance with the style containing the characteristic culture of the Mao family, which fully demonstrates the colorful culture of the Mao family. The box named after the revolutionary memorial place where Chairman Mao once lived and fought has been adjusted in details on the basis of maintaining the decoration culture of the Mao family. It has not only the rural sentiment of Shaoshan hall, the brilliant sunrise of Jinggangshan mountain, but also the hardness and softness of Anyuan hall, the peace and quiet of Zunyi hall, and the simplicity and elegance of Yan'an Hall At the same time, we have made cultural propaganda articles, dining utensils, staff clothes and so on. At the same time, in order to provide better service support for the franchise stores, guide the chain stores to strengthen their own management, the company has also developed and produced "maojia Hotel", "waiter training materials", "Employee Handbook", "rules and regulations", "operation management", "marketing methods" and other comprehensive operation manuals and "maojia hotel special menu", Teaching materials for cooking methods of "maojiacai". At the same time, a training school for chefs in maojia hotel was established. Since March 1, 2009, chefs dispatched by the head office have all taken up their posts with the work permit stamped with the official seal. In this way, it not only supports the brand of each franchise store, but also enhances its anti risk ability, improves the service level of the store, guarantees the product quality and taste of "maojiacai", and provides a strong guarantee for the sustainable operation and development of the chain store. "Maojia Hotel" has been established for more than 20 years and experienced ups and downs. Today's development is inseparable from many people who care for the "maojia" brand. In order to adapt to the rapidly changing market economy environment, change the concept and realize the sustainable development of the enterprise, in March 2009, the board of directors of the company reorganized the new management team, introduced the scientific management system and advanced service concept, focused on strengthening the communication and interaction with the franchise stores and other subsequent service work, leading the franchise stores to the level of standardization, modernization and refinement.

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