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德国品牌BOGNER，1932年诞生于德国南部巴伐利亚州首府慕尼黑。在这个全德意志较有历史传统和经济较为发达的地区，BOGNER家族历经70余年的不懈努力，终于使BOGNER品牌从当年默默无闻的滑雪用品贸易公司，一跃成为德国、乃至全欧洲出名的服装及高消费品品牌之一。

如今，BOGNER品牌的时尚家族也由单一的运动产品逐步扩展到了运动与时尚的各个领域，从休闲装、牛仔装、到礼服正装，从箱包、服饰产品到护肤品，从旅行杂志到移动电话和电视机，从滑雪赛道到华丽的晚装, 从香水到电影……在各个领域BOGNER都取得了成功。

BOGNER一直被服装界公认为“运动时尚的开创者”，其设计灵感来源于运动和时尚的两个领域。多年以来，BOGNER一直在探索和研究运动与时尚的完美结合，他努力倡导“健康的生活方式表现在服饰上就是完善的设计和出色的品质”，这种融时尚、优雅和活力于一身的设计风格令全世界瞩目。

German brand Bogner was born in Munich, the capital of Bavaria in the south of Germany in 1932. In this region with more historical tradition and more developed economy in Germany, after more than 70 years of unremitting efforts, the Bogner family has finally made the brand of Bogner become one of the famous clothing and high consumer goods brands in Germany, even in Europe, from the unknown ski products trading company in that year. Nowadays, the fashion family of BOGNER brand has also been gradually extended from a single sports product to various fields of sports and fashion, from casual wear, jeans to formal dress, from luggage, clothing products to skin care products, from travel magazines to mobile phones and TV sets, from skiing track to gorgeous evening wear, from perfume to film. Bogner has been successful in various fields. Bogner has always been recognized as the "founder of sports fashion" in the clothing industry, whose design inspiration comes from two fields of sports and fashion. For many years, Bogner has been exploring and researching the perfect combination of sports and fashion. He has been striving to advocate that "a healthy lifestyle is a perfect design and excellent quality in clothing". This design style, which integrates fashion, elegance and vitality, has attracted worldwide attention.

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