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Fanta Fanta, a popular beverage in Europe in 1940s, was acquired by Coca Cola company in 1960. Fanta, a soft carbonated beverage with orange soda as its core taste, became popular in Europe in 1940s and was acquired by Coca Cola company in 1960. Fanta Orange Soda is the main core flavor, accounting for 70% of sales, but there are many fans of other fruit flavors. Bright packaging color, bright fruit taste, rich in bubbles and other characteristics are the reasons why Fanta soda is popular. The new brand image is designed by visitoffice. In the font design, the shape is softer and full of movement. In the pattern performance, it highlights that Fanta soda is a soft carbonated drink, full of joy, humor and playful personality. Visitoffice, in terms of visual communication of brand elements, delivers different information according to different regional settings through superb illustration, graphics and colors to meet the needs of consumers for different tastes. There are four flavors of Fanta soda: orange, strawberry, green apple and grape; orange soda, which has a large sales volume, has been sold almost all over the world. Fanda soda is a soft carbonated drink with a wide variety of flavors, including orange, lime, grape, apple, ice orange, etc. it provides young people who like to drink sour and sweet bubble drinks with a variety of taste options to meet their sensory enjoyment of trying new taste, pursuing happiness and diversity, and can share happy time with their family and friends. Coca Cola company, founded in 1892, is headquartered in Atlanta, Georgia, USA, with 48% of the global market share. Coca Cola has 160 beverage brands in 200 countries, including soda, sports drinks, dairy drinks, juice, tea and coffee. Coca Cola has been in China for 80 years: Coca Cola company entered China in 1927. By 1948, Shanghai had become an important market with an annual sales volume of more than 1 million cases outside the United States. After the success of the middle of the last century, Coca Cola company timely grasped the business opportunities brought by the establishment of diplomatic relations between China and the United States and the reform and opening up in 1979, and became an international consumer goods company returning to the Chinese market. Since the Coca Cola company set up a bottling plant in Beijing in 1981, the company's system has spread all over the country, with 30 bottling companies and 35 bottling plants, and has promoted the development of China's economy in employment, tax, local procurement, technology introduction, talent training and many other aspects. Record growth: in 2004, Coca Cola again set a remarkable production record: its total domestic production exceeded 100 billion bottles. Through the efforts of our whole system, many brands of Coca Cola company have entered thousands of ordinary people's homes in China, and become a real household name, and become a popular soft drink in the minds of Chinese consumers. In recent years, Coca Cola's China system has grown rapidly with double-digit results every year, and successfully shaped "Coca Cola" and "Sprite" into two well-known soda beverage brands in China. Innovative products: innovation is the power source of Coca Cola system growth and development. The company deeply understands the needs of consumers and combines extraordinary creativity with modern science and technology to create unique interests for consumers, customers and bottling partners. The non carbonated beverage market is another area in which Coca Cola has made remarkable achievements in China in recent years. The company has launched a series of unique non carbonated drinks, such as "meizhiyuan", "Nestle" iced tea "," Tea Research Workshop "," Health workshop "and" queer "lactic acid beverage. These products are deeply loved by Chinese consumers, further strengthening our advantages in the non carbonated beverage market. As a global enterprise that has always carried out the localization strategy, the company has always followed the preferences of Chinese consumers and constantly developed high-quality new products to meet the current consumers' pursuit of health. At the same time, Coca Cola's brand has also established strong ties with Chinese consumers through a series of creative and passionate brand promotion, TV advertising, innovative packaging and various consumer activities.

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