Maxwell麦斯威尔品牌怎么样 申请店铺

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麦斯威尔自1892年以来，麦斯威尔咖啡在北美一直广受好评，并于1984年首次在中国推出。

1892年，美国饮食家JoeCheek发明了一种拥有浓郁香味和口感的新咖啡，并迅速在麦斯威尔饭店中流行，这里经常举行当地名流的社交派对，因此，这款咖啡就被命名为麦斯威尔。“滴滴香浓，意犹未尽”是美国前总统罗斯福在第一次品尝麦斯威尔咖啡后给予的评价，自此以后，“滴滴香浓，意犹未尽”成为了麦斯威尔咖啡的著名标语，也是对品牌百年品质的最好传承。

麦斯威尔咖啡的魅力就在其醇浓的咖啡香味和口感：精选高品质咖啡豆，采用独特的深度烘培工艺，带来犹如研磨咖啡般的持久香味。沉浸在香浓咖啡的馥郁香气中，让思绪自在漫游，自在享受无拘束的神游。随着对品质的不断改善，如今的麦斯威尔咖啡依然传递其醇浓口味，既具备速溶咖啡的方便，口感也忠于“煮制咖啡”，正是“滴滴香浓，意犹未尽”的完美呈现。

亿滋国际

亿滋国际（MondelēzInternational）是全球领先的巧克力、饼干、口香糖、糖果、咖啡及固体饮料食品商，2012年收益约350亿美元。公司总部位于美国伊利诺伊州迪尔费尔德（Deerfield,Illinois），业务遍及全球165个国家及地区。

亿滋国际的前身是全球领先的食品公司——卡夫食品，该公司于2012年10月拆分为两家独立上市公司，面向北美的杂货业务沿用卡夫食品的名字，而面向全球市场的零食业务则有了新名字——亿滋国际。

亿滋国际旗下拥有多个年收益超过10亿美元的明星品牌，如吉百利、Milka巧克力、雅可布咖啡、LU饼干、纳贝斯克与奥利奥饼干、菓珍固体饮料和Trident口香糖等。

亿滋国际在纳斯达克上市，股票代码为“MDLZ”。作为创新、营销、营养健康和可持续发展领域的市场领先者，公司也是标准普尔500指数、纳斯达克100指数、道琼斯可持续发展指数及Ethibel可持续发展指数中的一员。

大事记

2015年7月2日，奥利奥与趣多多的母公司亿滋国际宣布，已经和帝怡（D.E.MasterBlenders1753）完成了早前宣布的咖啡业务的合并。亿滋将以入股的方式，将旗下咖啡品牌与专营咖啡和茶叶业务的帝怡组建一家新的咖啡公司。

亿滋总部在一份通报中表示，新的公司名为“JACOBSDOUWEEGBERTS（下称JDE）”，有望年收入超过50亿欧元（约合55.47亿美元）。

作为交易的一部分，亿滋可以从中得到大约38亿欧元（约合42.16亿美元）现金，并在合资公司里获得44%的股权，余下的56%股权由帝怡母公司艾康所持有。对于亿滋在合资公司中的股权比例低于之前宣布的49%，亿滋称主要是因为和之前的方案相比，亿滋保留了对韩国合资公司“DongsuhFoods”的股权所致。

JDE将从亿滋国际中获得Jacobs、CarteNoire、Gevalia、Kenco、Tassimo和Millicano等咖啡品牌，从帝怡处获得DouweEgberts、LOR、Pilao和Senseo咖啡品牌，其中Tassimo是亿滋与博世合作的胶囊咖啡品牌。同时，美国市场以外的麦斯威尔（MaxwellHouse）也将由新公司管理。

Since 1892, Maxwell coffee has been widely praised in North America, and was first introduced in China in 1984. In 1892, Joe ceek, an American dietician, invented a new coffee with strong fragrance and taste, which quickly became popular in the Maxwell hotel. There were often social parties of local celebrities, so this coffee was named Maxwell. "Every drop is fragrant, but the meaning is not enough" is the evaluation given by former President Roosevelt after his first taste of Maxwell coffee. Since then, "every drop is fragrant, but the meaning is not enough" has become the famous slogan of Maxwell coffee, and it is also the best inheritance of the brand's hundred year quality. The charm of Maxwell's coffee lies in its mellow aroma and taste: select high-quality coffee beans, adopt unique deep baking technology, and bring lasting fragrance like ground coffee. Immersed in the fragrance of strong coffee, let your mind roam freely and enjoy the unrestrained journey. With the continuous improvement of quality, today's Maxwell coffee still conveys its mellow taste. It has the convenience of instant coffee, and the taste is loyal to "making coffee". It is the perfect presentation of "every drop is fragrant, and the meaning is not enough". Mondel ē Z international is the world's leading chocolate, biscuit, chewing gum, candy, coffee and solid beverage food business, with revenues of about 35 billion US dollars in 2012. Headquartered in Deerfield, Illinois, USA, the company has operations in 165 countries and regions around the world. The predecessor of Yizi international is kraft food, the world's leading food company. The company was split into two independent listed companies in October 2012. The name of kraft food was used for the grocery business in North America, while the name of Yizi international was used for the snack business in the global market. Yizi international has many star brands with annual revenue of more than US $1 billion, such as Cadbury, Milka chocolate, Jacobs coffee, Lu biscuit, nabisc and Oreo biscuit, solid beverage and Trident gum. Yizi international is listed on NASDAQ with the stock code of "mdlz". As a market leader in innovation, marketing, nutritional health and sustainability, the company is also a member of the S & P 500 index, Nasdaq 100 index, Dow Jones Sustainability Index and ethibel sustainability index. Memorabilia on July 2, 2015, Oreo and Yizi international, the parent company of Dido, announced that they had completed the merger of coffee business with D.E. masterblenders 1753, which had been announced earlier. Yizi will set up a new coffee company with its coffee brand and Diyi, which specializes in coffee and tea business. The new company, jacobsdouweegberts (hereinafter referred to as JDE), is expected to generate more than 5 billion euros (US $5.547 billion) of annual revenue, Yizi's headquarters said in a circular. As part of the deal, Yizi will receive about 3.8 billion euros ($4.216 billion) in cash and a 44% stake in the joint venture, with the remaining 56% held by the company's parent, Akon. For Yizi, the equity ratio in the joint venture is lower than the previously announced 49%, which is mainly due to the fact that compared with the previous plan, Yizi retains its equity in the South Korean joint venture "dongsuh foods". JDE will obtain coffee brands such as Jacobs, CarteNoire, Gevalia, Kenco, Tassimo and Millicano from Yizi international, and coffee brands such as DouweEgberts, LOR, Pilao and Senseo from Diyi. Among them, Tassimo is a capsule coffee brand cooperated by Yizi and BOSCH. At the same time, Maxwell House, outside the US market, will also be run by new companies.

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