Stella Artois时代品牌怎么样 申请店铺

我要投票 Stella Artois时代在啤酒行业中的票数:8 更新时间:2024-11-22
Stella Artois时代是哪个国家的品牌?「Stella Artois时代」是百威投资(中国)有限公司旗下著名品牌。该品牌发源于欧洲,由创始人王仁荣在2003-07-02期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。
Stella Artois时代怎么样

比利时颇具知名度的窖藏啤酒,在传统的酿造中心比利时鲁汶酿制而成,具有清爽口感和微酸酒味的下发酵拉格啤酒


时代啤酒(Stella Artois)是一个比较特殊的比利时啤酒,它是比利时生产的为数不多的下发酵拉格啤酒,而非惯用的上发酵或自然发酵方式酿造,它也是按照东欧人民喜爱的Pilsner风格酿造,在百威英博集团的操作下,时代啤酒迅速占有比利时啤酒出口份额的了75%,成为了一个国际化的品牌,在全世界超过八十个国家销售。

时代啤酒的历史可以回朔到1366年时所创建的Den Hoorn酿酒厂,在当时他们还在酿造正统比利时啤酒,1425年时,原本没没无闻的小镇因为鲁汶大学的成立,吸引了全欧洲的学生前往就读,也将酒厂的名称传遍各地,1717年塞巴斯提安.阿托瓦(Sebastian Artois)买下酒厂,并将其改名为Artois,时代啤酒酿造厂正式建立。

1926年时,时代啤酒厂推出了一支原本只是季节性质的冬季啤酒,以星星(Stella)命名,也就是现在的Stella Artois时代啤酒,它当时在加拿大出售并马上成为了一种非常成功的商业啤酒,成为了一年四季都在出售的啤酒,除了二次世界大战停产之外,一直生产到了今天。时代啤酒在1960年的时候已经每年生产超过百万升,到1993年和2006年经过两次工业化的扩产,现在每年已经生产达到百亿升标准了。

时代啤酒是为数不多的比利时生产的使用工业手段生产的啤酒,它使用了一些添加剂和原料替代物进行生产,在口味上尽可能保持贴近原料的原味,但确实不像一般的比利时啤酒那样“有滋有味”,体现出一副美国式下发酵拉格的特点——清澈通透、金黄色、干爽等。

另外,时代啤酒不像其它比利时啤酒一般强调丰富的口味,它更注重的是麦子原有的味道,很像东欧风格的啤酒,入口甘甜下咽苦涩,回味较重,啤酒花香气持久,中间又加入了一些比利时特有的花香和水果味道,所以才迅速得到了大家的喜爱。

百威英博(Anheuser-Busch InBev)是一家上市公司,总部位于比利时鲁汶。作为一家以消费者为中心、以销售为推动力的大型公司,百威英博旗下经营着超过200多个品牌,其中包括百威、时代(Stella Artois)、贝克啤酒等全球旗舰品牌; Leffe、Hoegaarden等迅速成长的跨国畅销品牌;以及Bud Light、Skol、Brahma、Quilmes、Michelob、哈尔滨啤酒、雪津、Klinskoye、Sibirskaya、Sibirskaya Korona、Chernigivske、Jupiler等本土明星品牌。此外,公司拥有Grupo Modelo公司50%的股份。


Belgium's famous lager is brewed in the traditional brewing center Leuven, Belgium. Stella Artois is a relatively special Belgian beer with fresh taste and slightly sour taste. It is one of the few lager brewed in Belgium, not the traditional way of upper fermentation or natural fermentation. It also It is brewed according to the Pilsner style loved by the people of Eastern Europe. Under the operation of Budweiser InBev group, time beer rapidly accounted for 75% of Belgium's beer export share, becoming an international brand and sold in more than 80 countries around the world. The history of time beer can be traced back to the den Hoorn brewery founded in 1366. At that time, they were still brewing orthodox Belgian beer. In 1425, the unknown town attracted students from all over Europe to study because of the establishment of the University of Leuven, and also spread the name of the brewery. Sebastian Artois bought the brewery in 1717, It was renamed Artois, and the time brewery was officially established. In 1926, time brewery launched a winter beer that was originally just seasonal in nature, named after Stella, which is now Stella Artois era beer. It was sold in Canada at that time and immediately became a very successful commercial beer. It became a beer that was sold all the year round. Apart from the World War II shutdown, it has been produced to this day 。 In 1960, time beer had been produced more than one million liters per year. By 1993 and 2006, it had been expanded twice. Now it has reached the standard of ten billion liters per year. Time beer is one of the few industrial beer produced in Belgium. It uses some additives and raw material substitutes to produce beer. It keeps close to the original taste of raw materials as much as possible in taste, but it does not have the same "flavor" as the general Belgian beer, reflecting the characteristics of American style fermentation rag -- clear, transparent, golden, dry and crisp And so on. In addition, time beer does not emphasize rich taste like other Belgian beer. It pays more attention to the original taste of wheat. It is very similar to the Eastern European style beer. It tastes sweet and tastes bitter. The aftertaste is heavy. The hops smell is long-lasting. In the middle, some unique Belgian flower and fruit flavors are added, so it quickly gets popular. Anheuser Busch InBev is a public company with its headquarters in Leuven, Belgium. As a large-scale company with consumers as the center and sales as the driving force, AB InBev operates more than 200 brands, including global flagship brands such as Budweiser, stellaartois and Baker beer, fast-growing transnational and smooth selling brands such as leffe and Hoegaarden, and budlight, skol, Brahma, Quilmes, Michelob, Harbin beer, Xuejin and klins Koye, sibirskaya, sibirskaya Korona, chernigivske, Jupiler and other local star brands. In addition, the company owns 50% of Grupo modelo.

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