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兴顺福是中国中老年功能鞋服的开创者，成立于2010年，是我国老年鞋行业标准的发起及制定者之一。兴顺福就填补了中老年鞋服品类的空白，提高了中老年人的穿着选择和追求。

兴顺福根据中老年人的脚型、体型和生理特点，以舒适、科技、健康为研发目标，每一双老年鞋的背后，至少有29项脚模数据的研发背景；每一件服装的背后，都有几十位科研专家、设计师的精心研发和前沿养生科技的支撑。兴顺福在全球建立了4大研发中心，与东华大学、陕西科技大学、加拿大、日本设计机构合作研发高科技鞋服产品！拥有8项实用新型、发明专利，还有几十项外观设计专利！

目前，东华大学兴顺福中老年功能服装研发设计中心已系列研发出“珍珠养生衣”“珍珠甲壳素养生衣”等多项高科技养生功能服装，并同时启动了“中药纳米纤维养生衣”“关节养护养生衣”高科技研发项目。陕西科技大学兴顺福中老年功能鞋研发设计中心，拥有国内规模大的中老年完整脚型数据库。累计推出了200多款正宗专业老年鞋，“护腰鞋”、“糖尿病鞋”、“魔术鞋”、“电暖鞋”、“空气循环鞋”、“老人按摩鞋”等风靡大江南北。

Xingshunfu, founded in 2010, is the pioneer of functional footwear for the middle-aged and the elderly in China. Xingshunfu has filled in the blank of footwear and clothing categories for the middle-aged and the elderly, and improved their wearing choices and pursuit. According to the foot shape, body shape and physiological characteristics of middle-aged and elderly people, xingshunfu takes comfort, technology and health as the research and development goal. Behind each pair of elderly shoes, there are at least 29 research and development backgrounds of foot mold data; behind each garment, there are dozens of research experts and designers' intensive research and development and the support of cutting-edge health technology. Xingshunfu has established 4 R & D centers around the world, and cooperates with Donghua University, Shaanxi University of science and technology, Canadian and Japanese design institutions to develop high-tech footwear products! It has 8 utility models, invention patents and dozens of design patents! At present, the research and development and design center of Xingshun functional clothing for the elderly of Donghua University has developed a series of high-tech health functional clothing such as "Pearl health clothes", "Pearl chitin health clothes", and launched the high-tech research and development projects of "nano fiber health clothes of traditional Chinese medicine" and "joint health clothes". Shaanxi University of science and technology Xingshun functional shoes R & D and Design Center for the middle-aged and the elderly has a large-scale complete foot type database of the middle-aged and the elderly in China. More than 200 authentic professional shoes for the elderly have been launched, including waist protecting shoes, diabetes shoes, magic shoes, electric heating shoes, air circulation shoes and massage shoes for the elderly.

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