AB动视暴雪品牌怎么样 申请店铺

动视公司（Activision, Inc.）成立于1979年。在动视成立之前，电子游戏都是直接通过游戏设计公司发行的，比如Atari就是Atari 2600的发行商。这样的销售方式给游戏的开发商们带来了不少麻烦，他们得不到那些卖座游戏带来的奖赏。在看到那些销售商们收入每年数百万美元到自己腰包里之后，一些程序员决定自己成立一家发行游戏的公司，在这样背景下，第三方的游戏发行商——动视（Activision）就诞生了。

动视暴雪（纳斯达克：ATVI）是一家美国游戏开发商、出版发行商和经销商，于2008年由美国视频游戏发行商动视公司（Activision, Inc.）合并维旺迪游戏后更名而来。目前，动视暴雪是世界较大的游戏开发商和发行商。

动视暴雪的主要业务延续动视的模式。很多中国玩家认识动视是从动视与维旺迪游戏（维旺迪集团的子公司）合并后的事。实际上，动视在与维旺迪游戏合并前就是仅次于EA的第三方视频游戏制作发行商，如《使命召唤》系列、《吉他英雄》系列等游戏大作都是这家公司所开发的。

维旺迪游戏公司的业务在合并前一直未能达到法国巨头维旺迪集团（Vivendi S.A.）的要求。维旺迪游戏是维旺迪集团重组旗下的游戏业务而成的子公司，旗下有如雪乐山娱乐、暴雪娱乐等部门，它们负责各自的业务。不过，雪乐山的业务逐年萎缩，而暴雪本身是一家知名度较高的子公司。

2013年7月26日，动视暴雪宣布公司独立。

暴雪娱乐在2016年创纪录的营收与月活主要由魔兽世界的游戏内容与守望先锋的节日主题活动所推动。而在2017年，动视暴雪预计营收60亿美元，暴雪娱乐预计24.28亿，占比39%。

Activision, Inc. was founded in 1979. Before the founding of Activision, video games were distributed directly through game design companies. For example, Atari was the publisher of Atari 2600. This way of selling has brought a lot of trouble to the game developers, who can't get the rewards from those popular games. After seeing the millions of dollars of income from those vendors into their own pockets every year, some programmers decided to set up a company to distribute games themselves. In this context, a third-party game publisher, Activision, was born. Activision (NASDAQ: ATVi) is an American game developer, publisher and distributor. It was renamed in 2008 after Activision, Inc. merged with Vivendi game. At present, Activision Blizzard is the world's largest game developer and publisher. Activision Blizzard's main business continues the Activision model. Many Chinese players know that dynamic video is the result of the merger of driven video and Vivendi games, a subsidiary of Vivendi group. In fact, before the merger of Activision and Vivendi, it was the third-party video game producer and publisher next to ea. For example, call of Duty series, Guitar Hero series and other game masterpieces were developed by this company. Vivendi's business failed to meet the requirements of the French giant Vivendi S.A. until the merger. Vivendi games is a subsidiary of Vivendi group, which reorganizes its game business. It has departments such as xueleshan entertainment and Blizzard Entertainment, which are responsible for their respective businesses. However, xueleshan's business is shrinking year by year, and Blizzard itself is a well-known subsidiary. On July 26, 2013, Activision Blizzard announced its independence. Blizzard Entertainment's record revenue and monthly activities in 2016 are mainly driven by the game content of world of Warcraft and the festival theme activities of watching pioneers. In 2017, Activision Blizzard's revenue is expected to be US $6 billion, and Blizzard Entertainment is expected to be US $2.428 billion, accounting for 39%.

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