爱鲜蜂品牌怎么样 申请店铺
定位人群为年轻白领,以众包微物流配送为核心模式,专注于社区生鲜最后一公里配送,主打一小时闪电送达的网络公司
爱鲜蜂于2014年5月中旬上线,是一家专注于社区生鲜最后一公里配送,以众包微物流配送为核心模式,基于移动终端定位的技术解决方案提供OTO运营服务的公司。专注于社区生鲜最后一公里配送,主打一小时闪电送达。平台强势产品以生鲜为主,定位人群为年轻白领。在北京市区爱鲜蜂拥有上千个网点,在北京核心区域实现了30-120分钟社区快速生鲜配送。
爱鲜蜂目前提供送货服务的商品可以大概分为两类:一类是冷鲜食品,比如小龙虾、酸奶、星巴克、便当、冰淇淋、卤味小吃等;另一类则为生活急需用品,比如香烟、蚊香、避孕套、卫生巾等。前者是爱鲜蜂的主打商品,后者似乎更能解释爱鲜蜂对自己的定位:帮消费者解决生活中的一些小问题,比如馋了累了或者突然发现某些物品急需了,和其他走外卖等硬性需求的项目相比,爱鲜蜂想满足的其实是“爽”的需求。
爱鲜蜂的“鲜”强调的就是食品的新鲜以及多样性,而“蜂”则代表配送人员的数量多、速度快。
Targeting young white-collar workers, focusing on the last kilometer of community fresh food distribution with crowdsourcing micro logistics distribution as the core mode, and focusing on one hour of lightning delivery, the online company aixianfeng was launched in mid May 2014. It is a technical solution based on mobile terminal positioning, focusing on the last kilometer of community fresh food distribution with crowdsourcing micro logistics distribution as the core mode to provide oto The company that operates the service. Focus on the delivery of fresh food in the last kilometer of the community, focusing on one hour of lightning delivery. The platform's strong products are mainly fresh, targeting young white-collar workers. It has thousands of outlets in Beijing urban area, and has achieved 30-120 minutes of rapid community fresh delivery in the core area of Beijing. At present, the products that love fresh bee provides delivery service can be roughly divided into two categories: one is cold and fresh food, such as crawfish, yoghurt, Starbucks, Bento, ice cream, marinated snacks, etc.; the other is urgently needed supplies for life, such as cigarettes, mosquito repellent incense, condoms, sanitary napkins, etc. The former is the main product of aixianfeng, and the latter seems to be more able to explain its positioning: help consumers solve some small problems in life, such as tired of greedy or suddenly find some items in urgent need. Compared with other hard demand items such as take away, what aixianfeng wants to meet is actually "cool" demand. The "freshness" of love fresh bee emphasizes the freshness and diversity of food, while "bee" represents the number and speed of distribution personnel.
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