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Targeting young white-collar workers, focusing on the last kilometer of community fresh food distribution with crowdsourcing micro logistics distribution as the core mode, and focusing on one hour of lightning delivery, the online company aixianfeng was launched in mid May 2014. It is a technical solution based on mobile terminal positioning, focusing on the last kilometer of community fresh food distribution with crowdsourcing micro logistics distribution as the core mode to provide oto The company that operates the service. Focus on the delivery of fresh food in the last kilometer of the community, focusing on one hour of lightning delivery. The platform's strong products are mainly fresh, targeting young white-collar workers. It has thousands of outlets in Beijing urban area, and has achieved 30-120 minutes of rapid community fresh delivery in the core area of Beijing. At present, the products that love fresh bee provides delivery service can be roughly divided into two categories: one is cold and fresh food, such as crawfish, yoghurt, Starbucks, Bento, ice cream, marinated snacks, etc.; the other is urgently needed supplies for life, such as cigarettes, mosquito repellent incense, condoms, sanitary napkins, etc. The former is the main product of aixianfeng, and the latter seems to be more able to explain its positioning: help consumers solve some small problems in life, such as tired of greedy or suddenly find some items in urgent need. Compared with other hard demand items such as take away, what aixianfeng wants to meet is actually "cool" demand. The "freshness" of love fresh bee emphasizes the freshness and diversity of food, while "bee" represents the number and speed of distribution personnel.

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