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俏购是由一个专注于电子商务的互联网海外归国创业团队于2012年5月创办。创办人关先生毕业于美国明尼苏达大学，于2006年开始涉足电子商务，前期通过在ebay上经营护具、头盔等休闲运动装备。在电子商务领域获得长足的发展后，关先生与其美国同学John 在芝加哥成立NorthWest Bike公司，并在加州设立仓储中心，在澳洲墨尔本和法国巴黎等设立产品实体店，将网络和实体店铺结合，将产品销售到美国以外的加拿大、澳洲和欧洲等地。NorthWest Bike现拥有员工300多人，数千平方的办公面积，上万平米的仓储面积。

从2010年开始，基于之前运动器具和护具行业电商运营积累的经验，以关先生为主的海归团队通过与经营德国帕希姆机场的物流公司合作，广泛开展将国外产品进口并销售到国内的业务。其中包括红酒、母婴产品、休闲食品以及化妆品等诸多国外原装进口产品，给国内的渠道商和电子商务战略合作伙伴提供进口货源。

与此同时，通过与具备化妆品行业经营经验的团队结盟，于2012年5月创办俏购(原域名为qiaomall.com，后更换为qiaomall.com)，旨在为客户提供具有高性价比的优质优良国内妆品以及国外原装进口化妆品以及化妆工具。以人为本，以业务和管理为驱动力的发展思路，努力把自己打造成中国优质化妆品电子商务的旗帜公司。

Smart buy was founded in May 2012 by an Internet returned home entrepreneurial team focusing on e-commerce. Mr. Guan graduated from the University of Minnesota. He began to engage in e-commerce in 2006. In the early stage, he managed such leisure sports equipment as protective equipment and helmets on eBay. After the rapid development of e-commerce, Mr. Guan and his American classmate John established North West bike company in Chicago, warehouse center in California, product stores in Melbourne, Australia and Paris, France, etc., combining the network and physical stores, and selling products to Canada, Australia and Europe outside the United States. North West bike now has more than 300 employees, thousands of square meters of office space and tens of thousands of square meters of storage area. Since 2010, based on the previous experience of e-commerce operation in sports equipment and protective equipment industry, Mr. Guan's returnee team has cooperated with the logistics company operating German pasham airport to extensively import and sell foreign products to China. Among them, red wine, mother and baby products, leisure food, cosmetics and many other imported products with original packaging are provided to domestic channel providers and e-commerce strategic partners. At the same time, through alliance with a team with experience in the cosmetics industry, the company founded qiaomal.com in May 2012 (the original domain name was qiaomal.com, later replaced by qiaomal.com), aiming to provide customers with high-quality domestic cosmetics with high cost performance, as well as imported cosmetics and cosmetics tools. People oriented, business and management driven development ideas, and strive to build itself into the banner of China's high-quality cosmetics e-commerce company.

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