新康泰克品牌怎么样 申请店铺
中美史克旗下感冒药品牌,较早进入中国的感冒药合资品牌,拥有氨麻美敏片及通气鼻贴系列产品,专注于医药产品的研究生产及销售的企业
以高市场份额领跑中国感冒西药市场,年增长率高于整个品类的增长水平。
20多年来的品牌成长历程凝聚成品牌力量,使新康泰克被越来越多的消费者使用和信赖。
康泰克大事记:
1961年“康泰克”在美国上市,“时控小丸,缓释技术” 成为产品的独特卖点。
1966年“康泰克600”以服一粒药12小时有效的宣传核心正式在日本上市。
1988年 康泰克进入中国。
1993年 康泰克投放电视广告。
2001年 经过技术改良,不含PPA成分的新康泰克诞生。
2004年 新康泰克推出新产品,针对感冒发烧-新康泰克清。
2007年 为建立统一品牌平台,品牌人物-新康泰先生变身,承载和传递品牌承诺。在新康泰克同一品牌下新产品上市-新康泰克红色装上市。
Sino American Shike's cold medicine brand, a joint venture brand of cold medicine that entered China earlier, has a series of products, such as amicin tablets and ventilating nose patches, and enterprises focusing on the research, production and sales of pharmaceutical products lead the cold western medicine market in China with high market share, with an annual growth rate higher than that of the whole category. Over the past 20 years, the brand growth process has condensed into brand strength, making the new Kangtaike used and trusted by more and more consumers. Events of Kangtaike: in 1961, "Kangtaike" was launched in the United States, and "time controlled pill, slow release technology" became the unique selling point of the product. In 1966, "Kangtaike 600" was officially launched in Japan with a 12-hour effective publicity core of taking a pill. In 1988, cantek entered China. In 1993, cantek launched a TV advertisement. In 2001, after technical improvement, the new kontec without PPA was born. In 2004, new Kangtaike launched new products for cold and fever - New kangtaikeqing. In 2007, in order to establish a unified brand platform, Mr. Xin Kangtai, the brand figure, changed to carry and deliver the brand commitment. New products are launched under the same brand of new Kangtaike - New Kangtaike red dress is launched.
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