南安板鸭品牌怎么样 申请店铺

南安板鸭系江西地方名优特产，因始产于明朝万历年间江西布政使岭北道南安府而得名，至今已有500余年历史，为中国板鸭发源地，1905年成为商品销往香港、新加坡、马来西亚等地，逐渐成为闻名南粤和东南亚各国的美味佳肴，1911年获巴拿马世界博览会金奖，颇受东南亚诸国欢迎。建国后，于1950年创办了大余县南安板鸭厂，占地面积1.35万平方米，建筑面积3405平方米。厂内环境优雅，绿树成荫，其特殊的位置令厂区周边的古井河水与众不同，含有多种矿物质及腊味元素的水质，令育肥中的毛鸭骨脆肉嫩。得天独厚的自然条件，和南安人传统秘制工艺，南安板鸭响誉中外，经久不衰。1981年、1985年、1989年南安板鸭连续三届获江西省优质产品奖，1986年获部优及国家银质奖，首届中国食品博览会金奖，1996年、2000年、2004年、2006年连续四届获江西省著名商标，2006年获江西名牌产品，2006年6月通过ISO9001:2000质量管理体系，2008年被评为江西省农业产业化省级龙头企业，同年12月被认定为中国驰名商标。

2002年6月，大余南安板鸭厂由私营营业主邓万德先生斥巨资整体购买。转制后的南安板鸭厂以“走品牌之路”为目标，创新管理理念，建立了一套科学规范的质量管理制度，加大科研投入力度，先后投资240余万元，添置了一套全新的生产设备，建立了化验室，产品质量稳步上升，麻鸭良种繁育、板鸭加工、包装、保鲜技术达到国内一流水平，以“精品意识、品牌意识”精制而成的上乘板鸭，深受消费者欢迎。同时，该厂注重对外宣传，精心设计包装，在省内、广东、香港等设立了10余个营销点，产品外销率达95%以上。严格的管理制度，灵活的营销手段，大余县南安板鸭厂塑造了全新的企业形象，重振了“南安板鸭”的雄风，“南安板鸭”这一老字号的品牌正焕发出新的生机和活力，促进了地方经济的发展，取得了经济效益和社会效益的“双赢”。

现本厂在政府的政策支持帮助下在工业园建立新厂区。新建南安板鸭的加工基地69000m2，年生产加工南安板鸭200万只。鸭苗放养、毛鸭养殖利用原有的毛鸭育肥基地。本次新建厂房，主要考虑产品结构的调整，新增加熟食食品加工车间，拟启用现代化生产方式对传统制造板鸭工艺进行改进。

Nan'an dried duck is a famous local specialty in Jiangxi Province. It was named after Nan'an mansion, the North Road of Jiangxi political envoy Ling in Wanli period of Ming Dynasty. It has a history of more than 500 years. It is the birthplace of Chinese dried duck. In 1905, it was sold to Hong Kong, Singapore, Malaysia and other places. It gradually became a delicacy famous in south Guangdong and Southeast Asian countries. In 1911, it won the gold medal of Panama world expo It is popular with Southeast Asian countries. After the founding of the people's Republic of China, Nanyan duck factory of Dayu county was founded in 1950, covering an area of 13500 square meters and a building area of 3405 square meters. The environment of the factory is elegant and the trees are shaded. Its special location makes the Gujing river around the factory unique. The water quality contains many minerals and bacon elements, making the duck bone crisp and tender in fattening. Thanks to the unique natural conditions and the traditional secret craftsmanship of Nan'an people, Nan'an salted duck is famous at home and abroad for a long time. In 1981, 1985 and 1989, Nan'an duck won the Jiangxi provincial high quality product award for three consecutive times, the ministerial and national silver awards in 1986, the gold award of the first China Food Expo, the famous trademark of Jiangxi Province for four consecutive times in 1996, 2000, 2004 and 2006, the famous brand product of Jiangxi Province in 2006, the ISO9001:2000 quality management system in June 2006, and the agricultural industry of Jiangxi Province in 2008 In December of the same year, it was recognized as a well-known trademark in China. In June 2002, Dayu Nan'an duck factory was purchased as a whole by private owner Mr. Deng Wande. With the goal of "taking the road of brand", Nan'an dried duck factory innovated its management concept, established a set of scientific and standardized quality management system, increased investment in scientific research, invested more than 2.4 million yuan successively, purchased a new set of production equipment, established a laboratory, and steadily improved the quality of its products. The technology of duck breeding, processing, packaging and preservation has reached the first level in China Flow level, with the "quality awareness, brand awareness" refined from the top-grade duck, welcomed by consumers. At the same time, the factory pays attention to external publicity, carefully designs packaging, and has set up more than 10 marketing points in the province, Guangdong, Hong Kong, etc., with a product export rate of more than 95%. With strict management system and flexible marketing methods, Nan'an duck factory in Dayu county has created a brand-new corporate image, revived the momentum of "Nan'an duck", the old brand of "Nan'an duck" is giving out new vitality and vitality, promoting the development of local economy, and achieving a "win-win" of economic and social benefits. Now, with the support of the government's policy, our factory has established a new factory in the industrial park. The newly built processing base of Nan'an duck is 69000m2, with an annual production and processing of 2 million Nan'an duck. The original duck fattening base is used for duck seedling and duck breeding. The new factory building mainly considers the adjustment of product structure and the addition of cooked food processing workshop. It is planned to use modern production mode to improve the traditional duck manufacturing process.

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