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上海国福龙凤食品有限公司为郑州三全食品股份有限公司控股公司。

三全食品全面收购龙凤食品

国内速冻企业龙头郑州三全食品（002216.SZ）2013年6月28日发布公告称已经获得龙凤食品100%股权，并已经支付龙凤食品股权持有者1.59亿元人民币。

三全食品发布公告称，已经和与(香港国福发展有限公司)和亨氏(中国)投资有限公司（两者下称亨氏各方）就收购“各龙凤实体”的股权事宜签订《框架协议》。拟向亨氏各方收购其直接或间接持有的上海国福龙凤食品有限公司、浙江龙凤食品有限公司、成都国福龙凤食品有限公司以及天津国福龙凤食品有限公司（各公司下称各龙凤实体）全部股权。

各龙凤实体的主营业务与三全主营业务相一致，此次收购不会对公司业务造成重大调整。三全称收购行为是行业间的强强联合，将实现优势互补和资源共享，有利于公司进一步丰富产品结构，多品牌运作，完善市场布局，增强市场竞争力，扩大市场份额。

“龙凤”于1979年成立于台湾，31年来，以前瞻性的眼光，积极投入速冻食品的开发工作，建立消费者对速冻食品的正确观念，并致力弘扬中华美食文化，加强外销，为台湾速冻食品领导品牌。

1992年国内速冻食品尚在萌芽时期，“龙凤”率先进入国内市场，本着“美食生活、用心求新”的理念，赋予中华美食卫生、美味、方便、营养的新生命；龙凤产品上市后，获得广大消费者的青睐和信赖，更奠定了“龙凤”成为国内速冻食品一线品牌的基础。

公司以“追求卓越，永续发展”作为龙凤迈向21世纪的经营理念。现在“龙凤”已经成为家喻户晓的速冻食品领导品牌。集团在上海、天津、成都、广州及浙江嘉善设有5个生产基地，全国共设有34个分公司及营业所，形成全国范围的连锁经营、生产与销售网络，产品并外销到日本、韩国、欧美及澳洲等10多个国家和地区。公司已拥有“驰名保护”等多项荣誉。

面对未来的挑战，龙凤仍将精益求精、持续发展，凭借着不断的努力及研发，提供消费大众更好、更健康的食品，进而领导中华美食文化潮流与发展，树立民族品牌的典范。

龙凤在整个发展过程中始终坚持“以品质确保竞争优势，杜绝食品的危害因素”的品质方针，以消费者的一切利益为首任，确保食品安全卫生，不危害消费者身心健康。龙凤产品以蔬菜和肉类为主要原料，蔬菜采用与农民协作生产的安全蔬菜，所使用的肉类均来自于合格的供应商和商检注册的安全厂家，原辅料依据国家食品卫生标准、行业标准以及公司内部验收作业，需要经过6道检验工序，以确保原物料安全卫生。达不到公司的要求或不合格原辅料坚决拒收。食品添加剂严格按照国家食品添加剂卫生标准使用。产品成型后，立即进入速冻，确保产品新鲜。根据产品的加工工艺，并通过危害分析确定了关键控制点，制定了针对关键控制点控制方法和纠正措施，杜绝物理性、化学性、生物性三大危害，确保产品的品质。市场退货产品坚决报废处理。2004年10月加入亨氏集团后，龙凤恪守和延续了“全球纯净食品的鼻祖”——亨氏的全球品质标准，以“追求卓越、永续发展”的经营理念，借助亨氏先进的研发技术及管理经验，实现从技术创新、品质把控、经营理念、消费者服务等方面的全方位提升，更好地为消费者提供“安全、营养和健康”的产品。

Shanghai Guofu Longfeng Food Co., Ltd. is the holding company of Zhengzhou Sanquan Food Co., Ltd. Sanquan food fully acquired Zhengzhou Sanquan food (002216. SZ), the leading domestic frozen enterprise of Longfeng food, and announced on June 28, 2013 that it had obtained 100% equity of Longfeng food and paid 159 million yuan to the equity holders of Longfeng food. Sanquan food announced that it has signed a framework agreement with (Hong Kong Guofu Development Co., Ltd.) and Heinz (China) Investment Co., Ltd. (hereinafter referred to as the "Heinz parties") on the acquisition of the equity of the "dragon and Phoenix entities". It is proposed to purchase all equity of Shanghai Guofu Longfeng Food Co., Ltd., Zhejiang Longfeng Food Co., Ltd., Chengdu Guofu Longfeng Food Co., Ltd. and Tianjin Guofu Longfeng Food Co., Ltd. (hereinafter referred to as each Longfeng entity) directly or indirectly held by Heinz. The main business of each Longfeng entity is consistent with the main business of Sanquan, and this acquisition will not cause significant adjustment to the company's business. Three full name acquisition is a strong alliance among industries, which will realize complementary advantages and resource sharing, and help the company further enrich product structure, multi brand operation, improve market layout, enhance market competitiveness and expand market share. "Dragon and phoenix" was founded in 1979 in Taiwan. Over the past 31 years, it has taken a forward-looking look, actively invested in the development of frozen food, established consumers' correct concept of frozen food, and committed to promoting Chinese food culture, strengthening export sales, and becoming the leading brand of frozen food in Taiwan. In 1992, the domestic frozen food was still in its infancy, and "dragon and phoenix" took the lead in entering the domestic market. In line with the concept of "food life, innovation with heart", it gave Chinese food a new life of health, delicacy, convenience and nutrition. After the product was launched, it gained the support and trust of consumers, and laid the foundation for "dragon and phoenix" to become the first-line brand of domestic frozen food. The company takes "pursuing excellence and sustainable development" as the business philosophy of Longfeng towards the 21st century. Now "dragon and phoenix" has become a household leading brand of frozen food. The group has 5 production bases in Shanghai, Tianjin, Chengdu, Guangzhou and Jiashan, Zhejiang. There are 34 branches and business offices in China, forming a nationwide chain operation, production and sales network. Its products are exported to more than 10 countries and regions, including Japan, South Korea, Europe, America and Australia. The company has many honors such as "well-known protection". In the face of future challenges, Longfeng will continue to strive for perfection and sustainable development. With continuous efforts and research and development, Longfeng will provide better and healthier food for the public, and then lead the trend and development of Chinese food culture, and set up a model of national brand. In the whole process of development, Longfeng always adheres to the quality policy of "ensuring competitive advantage by quality and eliminating harmful factors of food", and takes all interests of consumers as the first task to ensure food safety and health, without harming physical and mental health of consumers. Longfeng products take vegetables and meat as the main raw materials. The vegetables are safe vegetables produced in cooperation with farmers. The meat used is from qualified suppliers and safety manufacturers registered in commodity inspection. The raw and auxiliary materials are subject to 6 inspection procedures according to the national food hygiene standards, industry standards and the company's internal acceptance operation to ensure the safety and health of the raw materials. If it fails to meet the requirements of the company or unqualified raw and auxiliary materials, it shall be firmly rejected. Food additives shall be used in strict accordance with the national hygienic standards for food additives. After the product is formed, it will be frozen immediately to ensure the freshness of the product. According to the processing technology of the product, the key control points are determined through hazard analysis, and the control methods and corrective measures for the key control points are formulated to eliminate the physical, chemical and biological hazards and ensure the quality of the product. Products returned from the market shall be scrapped. After joining Heinz group in October 2004, Longfeng abides by and continues the "ancestor of global pure food" - Heinz's global quality standard, with the business philosophy of "pursuing excellence and sustainable development", and with the help of Heinz's advanced research and development technology and management experience, realizes all-round improvement in technology innovation, quality control, business philosophy, consumer service, etc., so as to better eliminate Consumers provide "safe, nutritious and healthy" products.

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